Samantha Naicker
Marketing & Advertising Retail Manager
Durban
Summary
Proactive and achievement-oriented Marketing Manager bringing 15 years of marketing and leadership experience. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Working hand in hand with an Internal and External Team.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Marketing Manager
Malls Tiles (Pty) Ltd
07.2001 - Current
- Deliver high-quality campaigns on time and within budget.
- Boosted brand awareness via Digital and Print Media for marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns & running a loyalty program
- Used data analytics to track lead generation campaigns and improve quality.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Optimized website content for improved search engine rankings and increased web traffic.
- Worked with graphic designers and writers to establish theme and tone for content.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement with a team and marketing company.
- Improved website visibility through development and implementation of SEO strategies.
Education
Marketing Management
Varsity College
High School Diploma -
Glenover Secondary
Durban South Africa 04.2001 -
Skills
Social Media Marketing
Digital Marketing
Customer Acquisition
Budgeting and Allocation
Brand Promotion
Strategic Planning
Campaign Management
Advertising Management
Staff Management
Marketing campaigns
Web Analytics
SEO Optimization
SEO
Time Management
Marketing and Advertising
Teamwork and Collaboration
Decision-Making
Multitasking
Creative and Innovative
Organizational Skills
Email Marketing
Social Media Strategy
Self Motivation
Event Planning
Event Coordination
Attention to Detail
Relationship Building
Effective Communication
Adaptability and Flexibility
Problem-solving aptitude
Active Listening
Excellent Communication
Task Prioritization
Professionalism
Product Promotion
Campaign Planning
Languages
Afrikaans
Beginner (A1)
English
Upper intermediate (B2)
Certification
Marketing Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Dancing (Ballroom/Line/Freestyle)
Event Planning
Timeline
Marketing Manager
Malls Tiles (Pty) Ltd
07.2001 - Current
High School Diploma -
Glenover Secondary
04.2001 -
Marketing Management
Varsity College