Experience in Production
Hi, I’m
Saffron Doran
Content & Advertising Producer
Johannesburg,Gauteng
Summary
Highly self-motivated and driven professional with more than 25 years, experience specializing in Advertising Content & Film Industry. Entrepreneur, Executive Producer and Agency Producer, Content Producer always thinking out of the box, not afraid to take risks, driven, ambitious… Passionate about excellence and …… Firmly believes in integrity, honesty and trust. ‘What you put into life; you surely get back’. Dynamic and enthusiastic dedicated Producer with over 25 years of experience managing and overseeing all aspects of production and post production, including marketing plans, budgeting & supervision high-performance creative and film teams of production personnel. Skillful in managing scheduling and negotiating with vendors. Possesses demonstrated ability to develop and implement successful strategies, meeting tight deadlines and exceeding goals. Exceptional organizational and communication skills for working with diverse teams To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Innovative and experienced individual with expertise in project management and creative problem-solving. Skilled in project coordination, film crew management and innovative solution development. Committed to creating engaging and meaningful content for viewers.
Overview
25
27
years of professional experience
Work History
Executive Global Producer Nestle Content Cafe/Prodigious A Division Of Publicis South AfricaJohannesburg
Executive Producer
12.2020 - 09.2023
Job overview
- Division of Prodigious, Publicis, South Africa
- Set up Content Cafe within Publicis Agency for all Nestle Coffee content to be produced for worldwide usage
- Built Kitchen & Lounge studio's for Starbucks and Nescafe
- Hired & Manged 5 producers across all coffee brands out of SA producing excess of 3000 content assets for Nestle Switzerland
- Produce all content for Worldwide for Starbucks, Nescafe & Dolce Gusto except USA ,Canada & South Africa
- Includes Pre-production/Shoots/Post production, from international briefs from budgeting to final delivery for
- Usage worldwide on all content on website landing pages, e-commerce, facebook, you tube, Instagram, inst.-stories, included testing new coffee recipes
- Budgeting, scheduling all new recipes for Starbucks, Nestle Dolce Gusto, Nespresso, Nestle Instant Coffee and Starbucks Roasts from concept to final delivery
- Producing all assets for language adaptions worldwide
- Managing a 3 x Flex shoot crews and post-production teams to enable multiple assets delivered simultaneously across the world, remotely and in person based in Johannesburg South Africa
- Producing direct for Nestle Verve, Switzerland , servicing all their multiple coffee brands direct with Marketing
- Hire and training of producers, crew, barristers and oncamera artist for all content
McCann1886- South AfricaSandton
Executive Producer Television & Content Department
09.2018 - 06.2020
Job overview
- Television, Content, Stills & Radio Broadcasting
- Producing brand ads, retail commercials, content assets, stills-art buying & radio commercials for various Clients
- Setting up smaller agency production departments playing a key role in growing production revenue and new production opportunities with existing clients
- Training and supervising existing client service and creative teams on the production processes and criteria for selection of directors
- Overseeing and managing Client retainer contracts on various production services and supervision costs, billing time for small/medium and large productions
- Managing new business pitches as well as new creative concepts, collaborating with the Creative teams to conceptualize, budget and support solutions
- Overseeing billing, financial administration and debtor’s management on all production budgets
- Relationship management with clients and service providers
- Collaborating with internal stakeholders (Group CEO, Senior Media Strategists, Chief Financial Officers including Executive Creative Directors) on future production developments
- Responsible for creative output and budget reconciliation.
Advertising Agencies & Production CompaniesJohannesburg
Senior Freelance Producer
01.2015 - 01.2018
Job overview
- Freelance production work at leading Global Advertising Agencies, smaller Hot Shop agencies, Digital, Film & Content Production houses
- Producing brand ads, retail commercials, video’s, radio, content commercials and art buying for various agencies
- Setting up smaller agency production departments playing a key role in growing production revenue and new production opportunities with existing clients
- Training and supervising existing client service and creative teams on the production processes and criteria for selection of directors
- Overseeing and managing client retainer contracts on various production services and supervision costs/billing time for small/medium and large productions
- Overseeing new business pitches and new creative concepts, collaborating with the Creative teams to conceptualize, budget and support solutions
- Overseeing billing, financial administration and debtor’s management on all production
- Relationship management with clients and service providers
- Collaborating with internal stakeholders (Group CEO, Senior Media Strategists, Chief Financial Officers and
- Executive Creative Directors) on future production developments
- Reporting to the CEO/MD & FD’s of smaller advertising agencies, and production HOD of larger agencies on creative output and budgeting reconciliation
- Produce content productions for various digital agencies, namely Base 2, Wunderman & Aqua Advertising
- Managed and procured digital content film makers to produce 9-part content series + 3 minutes long for
Riverstone Films CCJohannesburg
Business Owner / Executive Producer
02.2007 - 10.2014
Job overview
- Riverstone Films was a business which started as a natural progression from agency producing to production house, diversifying into the film industry to broaden my skill set
- It enabled me to be more hands on with the actual film making of commercial productions
- Pitching Director treatments and winning agencies concepts to produce some of the most memorable commercials on SA television/internet
- Responsible for all company marketing and selling of film directors to agencies and clients, securing commercial productions for Riverstone directors
- Driving revenue growth through exemplary client and supplier negotiations and daily administration of
- Riverstone Films
- Managing staff payroll, PAYE deductions and production specific accounting
- Managing budgets for individual commercial projects
- Identifying crew/suppliers for skills specific to each commercial enterprise.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
- Trained and guided team members to maintain high productivity and performance metrics.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
Sonnenburg Murphy Leo BurnettJohannesburg
Board Director and HOD
01.1997 - 01.2005
Job overview
- Board member responsible for managing the agency and moving the companyforward
- Management and supervision of the television department, 6 producers, 3 assistants, editor and assistant editor
- Development of staff, empowerment processes, performance appraisals, training of producers and assistants
- Daily operational procedures, supervised 8 producers, financial returns on productions, systems implementation, daily management issues arising from individual commercial projects
- Client liaison, supplier liaison, managing and supervising all elements of production, includes casting, pre- production meetings, shoots and post production
- Setting up an in house edit suite, as a separate billable cost center, hiring an editor and assistant supervising new operation of the suite
- Set up an in-house independent production hub to service the Pan African continent subsidiaryoffices.
- Developed innovative approaches to problem-solving, leveraging resources and driving results.
- Contributed to values, goals and strategic vision of organization.
- Provided recommendations on board of directors on group's effectiveness, actions, and future plans.
- Created succession plans to provide continuity of operations during leadership transitions.
Education
Roedean High School Johannesburg
High School Diploma
04.2001
Skills
Intuitive understanding of business processes and how to optimise work-flow andresourcesundefined
Timeline
Executive Producer
Executive Global Producer Nestle Content Cafe/Prodigious A Division Of Publicis South Africa
12.2020 - 09.2023
Executive Producer Television & Content Department
McCann1886- South Africa
09.2018 - 06.2020
Senior Freelance Producer
Advertising Agencies & Production Companies
01.2015 - 01.2018
Business Owner / Executive Producer
Riverstone Films CC
02.2007 - 10.2014
Roedean High School
High School Diploma
04.2001
Board Director and HOD
Sonnenburg Murphy Leo Burnett
01.1997 - 01.2005
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