Sadi Phaahla
Research Executive
Broadacres, South Africa
Summary
Industrious Research Executive highly effective at optimizing research and obtaining relevant data by carefully targeting plans. Proficient in the operational needs and best practices of marketing research industry, and driven to improve customer experience . Prepared to leverage 5 years of progressive experience to take on new role with long-term potential.
Overview
7
7
years of professional experience
Work History
CX - Research Executive
IQ BUSINESS INSIGHTS
04.2021 - Current
- Specializing in conducting comprehensive research by implementing various methodologies such as surveys
- Analyzing data to gain valuable insights into customer behavior, preferences, and pain points
- Collecting and analyzing customer feedback to identify trends, emerging issues, and opportunities for improvement
- Assisting the organization to stay responsive to customer needs
- Transforming raw data into actionable insights that answers the business objective
- Communicating research findings and recommendations effectively to senior leadership and stakeholders
- Managing day to day operational projects from the start to the end
- Collaborating with Account managers and Directors to build existing business and client relationships
- Process improvement and efficiency
- Ensure sound relationship with all internal and external stakeholders
- Advising clients on how they can best make use of results
- Providing strategic guidance and insights to client, whilst building knowledge on key and new research methodologies
- Proactively addressing client request
- Executing internal pulse surveys.
Research Executive
KANTAR
02.2018 - 12.2020
- Strong quantitative research experience
- Questionnaire design and script checking
- Raw Data sense checking
- Assisting in preparation of the report
- Ownership of the day-to-day client management, relationships, and managing client expectations
- Liaising with the Project Management team to ensure that my projects run smoothly
- Experience in data analysis techniques and advanced Excel and PowerPoint
- Primary research, data and technology integration, media analytics, and client databases
- Able to work with raw data and do simple stats techniques such as mean scores, indexing, re-basing, significant testing
- Able to work or run analytical software (e.g
- Arianna Media, Ad Dynamics, Softcopy, Insights, SPSS Report Builder, and link testing)
- Attention to detail, creative and innovative, and good problem-solving.
Internship
KANTAR
02.2017 - 02.2018
- Assisted in preparation of key proposal elements
- Responsible for specific project-related tasks with the guidance of seniors including writing proposals, designing questionnaires or discussion guides, sample design, and tab specs
- Developed familiarity with all aspects of the research design
- Developed an understanding of questionnaire structure, flow, and wording
- Pro-actively communicating project details with the relevant departments to ensure a common understanding of the objectives of a project from receiving a brief, going into field and data collection
- Maintained high quality through thorough checking of all work produced including proposals, questionnaires, discussion guides, and presentations
- Produced and checked charts, reports, and data tables for logic and accuracy.
Education
Certified Process Proffessional - undefined
BP Group
01.2023 - undefined
Bachelors Degree - Marketing
University of Johannesburg
Johannesburg 01.2015 -
Skills
Credible and articulate, with excellent communication, presentation, and interpersonal skills
References
References available upon request
Timeline
Certified Process Proffessional - undefined
BP Group
01.2023 - undefined
CX - Research Executive
IQ BUSINESS INSIGHTS
04.2021 - Current
Research Executive
KANTAR
02.2018 - 12.2020
Internship
KANTAR
02.2017 - 02.2018
Bachelors Degree - Marketing
University of Johannesburg
01.2015 -
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