Summary
Overview
Work history
Education
Skills
Languages
Custom
Affiliations
References
Timeline
Generic
Ryan James Roos

Ryan James Roos

Johannesburg ,South Africa

Summary

Dynamic and results-driven professional with a robust background in sales leadership and team management. Proven expertise in business development, negotiation, and franchise growth, driving operational excellence and marketing success. Skilled in brand strategy, lead generation, and conversion, with a strong focus on strategic partnerships and networking. Adept at concept development and innovation to enhance client acquisition and retention. Committed to leveraging skills for continued professional growth in strategic business roles.

Seasoned entrepreneur with focus on launching and scaling innovative businesses. Capable of driving growth through strategic vision and collaborative leadership. Skilled in identifying market opportunities and building high-performing teams to achieve business objectives.

Overview

20
20
years of professional experience

Work history

Co-Founder & Director

That's A Wrap
Cape Town, South Africa
01.2023 - 08.2025
  • Co-founded and scaled a fast-casual dining franchise positioned against Kauai.
  • Expanded to 5 operating stores within 2 years, with a strategic vision of reaching 150+ outlets across Africa and the Middle East.
  • Built a full franchise system, including operations manuals, training programs, supplier networks, and marketing strategies.
  • Created a bold, health-focused menu offering, positioning the brand as a market disruptor in the casual dining sector.
  • Established brand identity through effective marketing campaigns.
  • Achieved sustainable growth by developing effective business strategies.
  • Fostered a positive working environment to boost employee morale.
  • Facilitated training programmes to improve staff skills and knowledge base.
  • Built strong relationships with stakeholders to enhance business value.
  • Managed budget allocations, ensuring optimal resource utilisation.
  • Boosted company reputation by ensuring exceptional customer service delivery.
  • Drove innovation with the implementation of creative ideas.
  • Oversaw acquisition of strategic competitor, expanding market reach and product portfolio.

Franchise consultant

Roast
South Africa
01.2020 - 01.2022
  • Drove franchise growth from 2 outlets to 75+ franchises sold nationwide.
  • Designed and executed sales campaigns that fueled rapid expansion.
  • Trained, motivated, and managed franchise sales teams to exceed sales targets.
  • Strengthened brand awareness and national retail presence.
  • Streamlined operations by implementing efficient processes and systems within franchises.
  • Developed a comprehensive franchise strategy by analysing market trends and customer preferences.
  • Negotiated contracts with potential franchise owners to secure beneficial terms and agreements.
  • Coordinated marketing initiatives for enhanced brand recognition and improved sales performance.

Founder & CEO

Furkit
01.2016 - 01.2020
  • Company Overview: Retail Brand
  • Co-developed and trademarked Furkit, an anti-hair loss brand.
  • Built product distribution channels, achieving national and international sales.
  • Negotiated contracts with retailers and distributors across multiple markets.
  • Implemented marketing campaigns that drove consumer awareness and product uptake.
  • Retail Brand
  • Built a robust online presence via digital marketing initiatives, increased brand visibility drastically.
  • Oversaw product development for superior market positioning.

Founder & CEO

Black Rose Communications
Johannesburg, South Africa
01.2012 - 01.2019
  • Company Overview: Johannesburg
  • Launched a niche media agency specializing in taxi media and call-to-action campaigns.
  • Secured long-term contracts with prominent brands in FMCG, telecoms, and retail.
  • Positioned the company as a market leader in the transit media sector.
  • Developed tailored advertising solutions that delivered measurable ROI for clients.
  • Johannesburg
  • Negotiated contracts with suppliers, secured competitive pricing and terms.
  • Built a robust online presence via digital marketing initiatives, increased brand visibility drastically.
  • Created safe work environment, ensured worker satisfaction and retention rates remained high.
  • Formed partnerships with key stakeholders to drive business growth.

Founder & CEO

Red Storm Visuals
Johannesburg, South Africa
01.2006 - 01.2019
  • Company Overview: Johannesburg
  • Founded the company at 21, scaling from 3 staff and a single printer to 60 employees with daily production capacity of 5,000m².
  • Secured exclusive contracts with Ad Reach, Massive Media, and other major agencies.
  • Delivered large-format print production for major events, including the 2010 FIFA World Cup.
  • Established the company as a market leader in South Africa's large-format printing sector.
  • Johannesburg
  • Nurtured industry relationships, facilitated collaboration opportunities.
  • Streamlined operations with innovative systems implementation.
  • Drove sales through effective marketing strategies.
  • Sourced talent globally to diversify employee skillset and experience base.
  • Increased staff productivity by introducing efficient work protocols.
  • Negotiated contracts with suppliers, secured competitive pricing and terms.
  • Developed business strategy by conducting comprehensive market research.
  • Pioneered eco-friendly practices in the office, contributed to sustainable corporate culture.
  • Secured investment opportunities for financial stability and expansion.
  • Implemented cost-saving measures, reduced operational expenses significantly.
  • Led team to achieve company objectives on time and within budget.
  • Formed partnerships with key stakeholders to drive business growth.
  • Launched new, innovative projects based on customer demand.
  • Developed and executed comprehensive business strategy, aligning organisational goals with market opportunities and competitive landscape.

Education

Diploma - Business Management

Damlin College
Johannesburg

Matric -

Glenvista High

Skills

  • Sales Leadership
  • Team Management
  • Business Development
  • Negotiation
  • Franchise Growth
  • Operations
  • Marketing
  • Brand Strategy
  • Lead Generation
  • Conversion
  • Strategic Partnerships
  • Networking
  • Concept Development
  • Innovation
  • Client Acquisition
  • Retention

Languages

English
Afrikaans

Custom

Available upon request

Affiliations

  • Golf
  • MMA
  • Animal Welfare
  • Networking
  • Travel
  • Business

References

References available upon request.

Timeline

Co-Founder & Director

That's A Wrap
01.2023 - 08.2025

Franchise consultant

Roast
01.2020 - 01.2022

Founder & CEO

Furkit
01.2016 - 01.2020

Founder & CEO

Black Rose Communications
01.2012 - 01.2019

Founder & CEO

Red Storm Visuals
01.2006 - 01.2019

Diploma - Business Management

Damlin College

Matric -

Glenvista High

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Ryan James Roos