Forward-thinking and results-driven sales leader with more than 10 years of experience in partnership development, account management and channel building. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions. Demonstrated accomplishment in transforming operations to align with market conditions and cement long-term company success. Leverage company strengths and balance resources to achieve ambitious targets. Proficient in counseling and coordinating sales teams to promote success and productivity. Results-oriented problem solver and skilled leader. Self-directed and motivational style.
Overview
15
15
years of professional experience
Work History
Regional Sales Manager
Gauteng
Johannesburg
02.2022 - 05.2023
Brand 2 Consumer ( B2C Premium Drinks ) Gauteng
Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
Executed successful promotional events and trade shows
Evaluated costs against expected market price points and set structures to achieve profit targets
Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts
Conducted product demonstrations and presentations to potential clients to capture more sales
Developed and managed budgets to confirm proper use of resources and maximize profitability
Developed and maintained positive relationships with clients in assigned sales territories
Executed successful marketing campaigns to generate new business and expand customer base
Managed team of 7 regional sales representatives and consistently achieved high sales targets
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
Prepared sales presentations for clients showing success and credibility of products
Managed accounts to retain existing relationships and grow share of business
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
Organized promotional events and interacted with community to increase sales volume
Built relationships with customers and community to establish long-term business growth
Finalized sales contracts with high-value customers
Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
Generated detailed sales reports and forecasts to analyze performance and track progress
Modeled strong negotiation skills to help team members close tough deals with lucrative clients
Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team
Developed sales strategy based on research of consumer buying trends and market conditions
Attended industry conferences and trade-shows to stay up-to-date with market trends and customer needs
Demonstrated products to show potential customers benefits and advantages and encourage purchases
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
Delivered recommendations to long-term accounts to promote brand awareness to key audience
Collaborated with advertising group to create uniformity between advertising messages and retail incentives
Exceeded sales quotas and increased profitability through effective sales strategy and business planning
National Merchandising Manager
Brand 2 Consumer ( B2C Premium Drinks ) Gauteng
Johannesburg
01.2021 - 01.2022
Created sales cycle plan to develop and service accounts through product marketing, prospecting, promotion, and merchandising for proper product visibility
Organized meetings for up to 50 staff members to discuss upcoming promotions, key strategies, and tasks
Established sales quotas and explained performance expectations in routine meetings to optimize sales and customer service
Maintained point of sale (POS) system by inputting accurate inventory information
Executed in-season pricing strategies, promotions, and markdowns to reach financial targets
Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers
Researched new vendors, acquired samples and negotiated merchandise deals
Optimized store displays and appearance via strategic merchandising
Analyzed trends and conducted research to determine seasonal merchandise direction
Established monthly goals and communicated performance expectations during team meetings to optimize sales
Interacted with customers to obtain feedback and drive satisfaction
Serviced accounts using prospecting, product marketing, and merchandising techniques to enhance product awareness
Coordinated and directed buying team, enforcing compliance with company standards
Completed efficient store resets to prepare store for special promotions and seasonal updates
Analyzed industry trends to develop relevant offerings
Built positive relationships with vendors for consistent and reliable supply of products
Maintained updated product knowledge to successfully educate and advise customers
Collaborated with marketing team for prompt promotion of products
Motivated and mentored merchandise team to achieve high performance and job satisfaction
Developed and implemented successful strategies to increase sales and profits
Monitored and evaluated supplier performance to verify quality of products and delivery times met company standards
Sales Representative
Brand 2 Consumer ( B2C Premium Drinks ) Gauteng
Johannesburg
10.2020 - 12.2020
Trained and mentored new sales representatives
Developed and delivered engaging sales presentations to convey product benefits
Retained excellent client satisfaction ratings through outstanding service delivery
Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages
Met with existing customers and prospects to discuss business needs and recommend optimal solutions
Utilized CRM software to manage customer accounts and track performance metrics
Developed and implemented sales strategies to increase profits
Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations
Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals
Negotiated contracts with clients and developed relationships with key personnel
Developed and implemented marketing plans to increase brand awareness and drive sales
Managed customer accounts to secure customer satisfaction and repeat business
Generated new leads through networking and attending industry events
Used customer insights to develop innovative sales strategies to increase sales
Collaborated with cross-functional teams to identify and address customer needs
Met with customers to discuss and ascertain needs, tailor solutions and close deals
Identified new business opportunities through cold calling, networking, marketing and prospective database leads
Built relationships with customers and community to promote long term business growth
Achieved or exceeded company-defined sales quotas
Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
Developed and maintained strong working relationships with professionals within assigned territory
Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends
Set and achieved company defined sales goals
Recorded accurate and efficient records in customer database
Kept detailed records of daily activities through online customer database
Negotiated prices, terms of sales and service agreements
Drove store revenue by offering customers accessories and related purchases to complete selections
Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
Contributed to event marketing, sales and brand promotion
Monitored service after sale and implemented quick and effective problem resolutions
Attended monthly sales meetings and quarterly sales trainings
Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
Sales Representative
Atlantic Seaboard On
Cape Town
01.2018 - 09.2020
On / Off Trade Rep ( Brand 2 Consumer Cape Town )
Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages
Managed customer accounts to secure customer satisfaction and repeat business
Used customer insights to develop innovative sales strategies to increase sales
Negotiated contracts with clients and developed relationships with key personnel
Developed and implemented sales strategies to increase profits
Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations
Built diverse and consistent sales portfolio
Performed effectively in self-directed work environment, managing day-to-day operations and decisions
Built relationships with customers and community to promote long term business growth
Drove store revenue by offering customers accessories and related purchases to complete selections
Achieved or exceeded company-defined sales quotas
Developed, maintained and utilized diverse client base
Recorded accurate and efficient records in customer database
Set and achieved company defined sales goals
Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor
Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
Developed and maintained strong working relationships with professionals within assigned territory
Identified new business opportunities through cold calling, networking, marketing and prospective database leads
Selected correct products based on customer needs, product specifications and applicable regulations
Developed and implemented marketing plans to increase brand awareness and drive sales
Trained and mentored new sales representatives
Retained excellent client satisfaction ratings through outstanding service delivery
Met with existing customers and prospects to discuss business needs and recommend optimal solutions
Generated new leads through networking and attending industry events
Utilized CRM software to manage customer accounts and track performance metrics
Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals
Informed customers of promotions to increase sales productivity and volume
Served customers with knowledgeable, friendly support at every stage of shopping and purchasing
Maintained current knowledge of evolving changes in marketplace
Consulted with businesses to supply accurate product and service information
Contributed to event marketing, sales and brand promotion
Monitored service after sale and implemented quick and effective problem resolutions
Met existing customers to review current services and expand sales opportunities
Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
Trained new employees on customer service, money handling and organizing strategies
Contributed to team objectives in fast-paced environment
Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions
Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
Sales Representative
LJM Printing • Cape Town
Cape Town
02.2016 - 11.2017
Developed and delivered engaging sales presentations to convey product benefits
Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages
Met with existing customers and prospects to discuss business needs and recommend optimal solutions
Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations
Developed and implemented sales strategies to increase profits
Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals
Negotiated contracts with clients and developed relationships with key personnel
Developed and implemented marketing plans to increase brand awareness and drive sales
Managed customer accounts to secure customer satisfaction and repeat business
Used customer insights to develop innovative sales strategies to increase sales
Collaborated with cross-functional teams to identify and address customer needs
Generated new leads through networking and attending industry events
Met with customers to discuss and ascertain needs, tailor solutions and close deals
Built relationships with customers and community to promote long term business growth
Generated advertising brochure for vendor use
Achieved or exceeded company-defined sales quotas
Developed and maintained strong working relationships with professionals within assigned territory
Recorded accurate and efficient records in customer database
Negotiated prices, terms of sales and service agreements
New Business External Sales
Globeflight Worldwide Express
Cape Town
09.2014 - 01.2016
Showcased product features to customers and discussed technical details to overcome objections and lock in sales
Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs
Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory
Built strong client rapport to establish diversified network of connections
Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns
Established new accounts through cold calling and personal visits to potential customers
Contacted new and existing customers to discuss ways to meet needs through specific products and services
Monitored competitor activities to maintain competitive advantage
Collaborated with internal teams to fulfill orders and meet customer needs
Utilized customer feedback to identify new product opportunities and market trends
Negotiated terms and contracts with clients to maintain profitable sales
Researched potential clients and markets to prepare for appointments
Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients
Proactively managed client correspondence and recorded tracking and communications
Set up appointments with potential and current customers to promote new products and services
Monitored weekly sales to write reports for senior leadership and streamline operational processes
Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution
Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities
Contacted customers and prospects to generate new business to achieve company growth goals
Customer Service Agent / Seasonal Team Lead
Amazon.com Services
Cape Town
07.2013 - 08.2014
Promoted to team lead of customer service for displaying outstanding enthusiasm and remaining calm in extremely trying situations
Coached new team members on service techniques and provided scoring through quality assurance program
Escalated issues to proper supervisors when standard processes were not effective
Resolved customer service issues using company processes and policies and provided updates to customers
Developed dynamic ownership skills by resolving challenging situations and asking in-depth questions of customers
Checked status of orders and back-ordered products to coordinate efficient shipments
Resolved product or service problems by clarifying customer's complaint, determining cause of problem and selecting best solution to solve problem
Trained and supervised team of customer service representatives in providing quality service to customers
Conducted regular staff meetings to discuss customer service issues and potential solutions
Used company troubleshooting resolution tree to evaluate technical problems and find appropriate solutions
Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
Answered product and service questions, suggesting other offerings to attract potential customers
Evaluated customer service staff performance and provided constructive feedback
Retentions Specialist
Standard Bank Direct Life Insurance
Cape Town
03.2012 - 05.2013
Interpreted clients' needs and introduced services to fit specific requirements
Followed all company policies and procedures to deliver quality work
Listened and responded to customer requests and forwarded necessary information to superiors
Developed and implemented systems to track customer feedback and satisfaction
Collaborated with internal departments to align marketing campaigns
Educated staff on organizational mission and goals to help employees achieve success
Evaluated customer needs and feedback to drive product and service improvements
Developed effective improvement plans in alignment with goals and specifications
Collected, arranged, and input information into database system
Developed and updated tracking spreadsheets for process monitoring and reporting
Optimized customer experience by delivering superior services and effectively troubleshooting issues
Client Service Specialist
Discovery Health Medical Scheme
Cape Town
01.2010 - 02.2012
Helped large volume of customers every day with positive attitude and focus on customer satisfaction
Provided knowledgeable service and support for all customer needs
Maintained accurate record-keeping with proactive attention to client information updates
Coordinated with operations staff to resolve service problems and boost client satisfaction
Educated clients on account services and resolved client inquiries regarding statement information and account balances
Offered personalized solutions to meet customer requirements and close sales
Developed and implemented customer service policies and procedures to apply best practices and establish quality standards
Utilized active listening skills to identify customer needs and provide appropriate solutions
Collaborated with other departments to develop ways to increase customer satisfaction
Responded to customer calls and emails to answer questions about products and services
Trained and supervised junior customer service representatives on best practices to meet organization goals
Outbound Sales Consultant
Sanlam Direct
Cape Town
02.2009 - 11.2009
Made 80 cold calls per day resulting in client base growth by 20%.
Contacted customers after sales process to drive ongoing customer satisfaction and resolve issues and complaints
Recorded customer feedback and sales data to improve sales and customer experience
Utilized innovative sales techniques to upsell products and services
Developed favorable customer service relationships and built new, robust customer bases
Represented company professionally in situations, working through challenging phone calls and cultivating positive interactions by remaining calm and poised
Negotiated pricing and payment terms with customers when possible to close deals
Utilized sales techniques to build customer interest and close sales
Personal Financial Advisor
Old Mutual
Cape Town
02.2008 - 01.2009
Created debt management plans, spending plans and budgets to assist clients in meeting financial goals
Evaluated financial reporting systems, accounting and collection procedures and investment activities to make recommendations for changes to procedures, operating systems, budgets and other financial control functions
Monitored clients' accounts to determine changes to improve performance or accommodate life changes
Advised clients on portfolio allocation and various investment types
Initiated customer relationships through prospecting, lead utilization, local market and community involvement
Performed quantitative analysis of financial investments to minimize risks
Updated clients on changes in tax laws and other regulations affecting investments
Devised comprehensive financial plans for clients to achieve short and long-term financial goals
Researched current economic trends and investment opportunities to stay abreast of financial markets
Educated clients on financial topics and best practices
Educated clients on potential risks and rewards associated with various investments
Provided specialized financial planning support for clients with diverse portfolios and individual needs
Monitored and updated financial plans to comply with client goals
Education
Inhouse Management Program Brand 2 Consumer -
Brand 2 Consumer ( B2C Premium Drinks )
South Africa
06.2020 - 04.2023
International Chefs Diploma - Hos
Capsicum Culinary School
Cape Town South Africa
01.2008 - 02.2010
Sound Engineering - Sound Engineering
Cape Audio College
Cape Town South Africa
01.2007 - 12.2007
NQF Level 3 - Motor Mechanics
Athlone Technical College
Cape Town South Africa
01.1998 - 02.1999
Matric -
Oude Molen T.H.S
Cape Town South Africa
01.1992 - 11.1996
Skills
Communicationundefined
Timeline
Regional Sales Manager
Gauteng
02.2022 - 05.2023
National Merchandising Manager
Brand 2 Consumer ( B2C Premium Drinks ) Gauteng
01.2021 - 01.2022
Sales Representative
Brand 2 Consumer ( B2C Premium Drinks ) Gauteng
10.2020 - 12.2020
Inhouse Management Program Brand 2 Consumer -
Brand 2 Consumer ( B2C Premium Drinks )
06.2020 - 04.2023
Sales Representative
Atlantic Seaboard On
01.2018 - 09.2020
Sales Representative
LJM Printing • Cape Town
02.2016 - 11.2017
New Business External Sales
Globeflight Worldwide Express
09.2014 - 01.2016
Customer Service Agent / Seasonal Team Lead
Amazon.com Services
07.2013 - 08.2014
Retentions Specialist
Standard Bank Direct Life Insurance
03.2012 - 05.2013
Client Service Specialist
Discovery Health Medical Scheme
01.2010 - 02.2012
Outbound Sales Consultant
Sanlam Direct
02.2009 - 11.2009
Personal Financial Advisor
Old Mutual
02.2008 - 01.2009
International Chefs Diploma - Hos
Capsicum Culinary School
01.2008 - 02.2010
Sound Engineering - Sound Engineering
Cape Audio College
01.2007 - 12.2007
NQF Level 3 - Motor Mechanics
Athlone Technical College
01.1998 - 02.1999
Matric -
Oude Molen T.H.S
01.1992 - 11.1996
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