Rudaybah Davids
Traffic Manager and Creative Operations specialist
Cape Town
Summary
I am a Traffic and Creative Operations specialist with over 9 years of experience keeping creative teams organised, on schedule, and within budget. I specialise in managing heavy workloads, regularly running up to 60 campaigns at the same time and keeping designers, copywriters, and video teams aligned. I use tools like monday.com to build clear, stress-free workflows that help teams deliver great creative work on time and keep the business profitable.
Overview
11
11
years of professional experience
Work History
Digital Traffic / Project Manager (Long-term Consultant)
University of Cape Town Graduate School of Business (UCT GSB)
11.2020 - Current
- Campaign Management: Run the day-to-day production for over 60 marketing campaigns a year, making sure every academic programme and the Alumni department gets the collateral assets they require.
- Workflow Coordination: Take complex project briefs and turn them into clear, step-by-step tasks for the design, copy, and video teams.
- Workflow Automation: Applied in-house AI training to streamline project tracking on monday.com, speed up the briefing process, and manage daily tasks more efficiently.
- Brand Quality Control: Work closely with campaign managers to review all artwork and copy before it goes live, ensuring it looks premium and hits project goals.
- Budget Tracking: Manage yearly campaign budgets and figure out project costs for freelancers to keep things profitable.
- Central Point of Contact: Act as the main link between internal university departments and our network of remote freelancers.
- Team Alignment: Lead weekly status meetings with the creative team to unblock projects, track deadlines, and keep work moving forward smoothly.
Office Manager & Traffic Coordinator
Performics South Africa
11.2015 - 11.2020
- Office Operations: Cleaned up daily office operations by managing client communications, tracking records, and handling expense claims.
- Project Setup: Created Service Level Agreements (SLAs) and cost estimates for new clients, keeping our daily scheduling accurate and on track.
- Software Management: Kept our project management tools and software licenses up to date so the creative team never experienced downtime.
- Schedule Planning: Organised daily calendars for copywriters and designers to make sure the agency could handle sudden rushes of work.
Online Reputation Management Analyst
Saatchi & Saatchi Synergize
11.2015 - 11.2016
- Data & Reporting: Developed clear performance and analytical reports for global clients including Procter & Gamble and ADT, enhancing their insight into online reputation.
- Social Listening: Used tools like Google Analytics and social listening platforms to spot trends and give clients practical advice on improving their online reputation.
- Customer Query Tracking: Created a database to log customer complaints and questions from Twitter and Facebook, enabling client to identify and address key issues promptly.
- Customer Service Collaboration: Worked hand-in-hand with customer service teams to make sure customer complaints were resolved quickly based on data trends.
Education
BTech - Public Relations
Cape Peninsula University of Technology
Cape Town, South Africa01-2013
National Diploma - Public Relations
Cape Peninsula University of Technology
Cape Town, South Africa01-2012
Skills
Traffic management
Campaign management
Project management
Capacity planning
Budget tracking
Workflow automation
Brand quality control
WHAT PEOPLE SAY ABOUT ME
"Rudaybah displays great leadership, a hunger for knowledge, and genuine care for her team. She was instrumental in keeping team spirit high despite heavy day-to-day pressures. She is completely reliable and manages colleagues and clients with grace and determination." — Madre Roothman, Manager, Saatchi & Saatchi Synergize
Timeline
Digital Traffic / Project Manager (Long-term Consultant)
University of Cape Town Graduate School of Business (UCT GSB)
11.2020 - Current
Office Manager & Traffic Coordinator
Performics South Africa
11.2015 - 11.2020
Online Reputation Management Analyst
Saatchi & Saatchi Synergize
11.2015 - 11.2016
National Diploma - Public Relations
Cape Peninsula University of Technology
BTech - Public Relations
Cape Peninsula University of Technology