Roschan Reddy

Senior Marketing Consultant

Oversaw and directed business operations in the European market, providing leadership and strategic management.

Facilitated the placement of senior developers in various projects across Europe, actively involved in recruitment for IT teams.

Executed weekly marketing campaigns, conducting market research, crafting copy, managing accounts, and ensuring exemplary customer service standards.

As a Senior Business Development and Project Manager, I oversaw the organisation of Africa's largest Solar Show from start to finish.

I managed various tasks such as project management, account management, pre and post marketing, market research, writing, email campaigns, business development, prospecting and planning to make sure The Solar Show Africa succeeded annually.

I also handled customer service and built relationships with clients, gaining new clients to grow the event. I gained sales and revenue and travelled internationally to learn more about renewable energy and meet potential clients and retain existing clients.

Additionally, I led and managed the Business Development team for the Power Solar and Water Show, guiding and training them to success.

I held weekly meetings, trained the team, and managed administrative tasks, research, and writing. I also managed online events like webinars and virtual gatherings, working closely with the Dubai team for smooth execution.

Coordinate, oversee, and implement numerous projects and tasks. Develop project plans for each project, including scheduling, promotion, content, logistics, and campaigns.

Coordinate content email campaigns and oversee event and webinar management, including all pre and post-marketing activities using CRM tools and SEO tools.

Collaborate on marketing initiatives and co-branded experiences across the organization. Support SEO efforts for reputation management using tools like Ahrefs.

Plan and schedule organic social media content weekly. Identify target audiences and their needs to ensure alignment with core messaging.

Source and interview learners and alumni for testimonial videos while optimizing the YouTube channel.

Contribute to the development of new strategies with program launches and deliver reports and competitor analyses. Analyse rival university sites to offer optimisation suggestions for NXU's content and visuals.

Manage and motivate Nexford ambassadors, affiliates,

to promote testimonials, webinars, and blogs on their social media channels.

• Graphic Design | DTP Design and layout of magazine adverts
• Enhancing website content, crafting advertisements and templates for dealer websites, and ensuring artwork is print and online publication ready
• Ensure designs and artwork is visually appealing with effective messaging
• Updated websites and crafted advertisements/templates for dealer websites
• Managed pagination for all four magazines every week, overseeing the assembly and coordination of content for printing
• Health and Safety board member

• I led marketing efforts to boost our brand through promotions, presentations, social media, digital marketing, and in-store branding
• I travelled regularly to Cape Town and Durban for business and ran weekly online marketing campaigns
• I made sure our websites stayed updated with fresh content and handled the distribution of weekly newsletters
• I created and placed ads in magazines, in-store catalogues, and on web pages
• I also organized merchandising activities in stores every two weeks with the help of merchandisers
• I supervised Sales Representatives in Gauteng and Durban, managing their schedules, accounts, stock reports, sales figures, administrative tasks, and merchandising
• I also compiled weekly sales reports.

• As a Senior Business Development and Project Manager, I oversaw the organisation of Africa's largest Solar Show from start to finish
• I managed various tasks such as project management, account management, pre and post marketing, market research, writing, email campaigns, business development, prospecting and planning to make sure The Solar Show Africa succeeded annually
• I also handled customer service and built relationships with clients, gaining new clients to grow the event
• I gained sales and revenue and travelled internationally to learn more about renewable energy and meet potential clients and retain existing clients
• Additionally, I led and managed the Business Development team for the Power Solar and Water Show, guiding and training them to success
• I held weekly meetings, trained the team, and managed administrative tasks, research, and writing
• I also managed online events like webinars and virtual gatherings, working closely with the Dubai team for smooth execution.