Rorisang Mathe

I am a seasoned Social Media & Digital Specialist with a proven track record in the fashion, beauty, and retail sectors. With expertise in Social Media Management, Public Relations, Brand Communications, and Influencer Marketing, I am adept at crafting compelling narratives that resonate with audiences. My passion lies in guiding brands and individuals to establish and nurture their online presence effectively. Additionally, I bring strong Public Speaking and Social Media Coaching skills to the table, empowering teams and individuals to excel in digital communication strategies.

• The Bed Store - I was part of the Marketing team, where I had the opportunity to work on the brand refresh of this retail store. My role was to give the brand a millennial voice and craft content centered around the importance of quality sleep.
• POND'S SA - I was part of a Digital and PR team to launch skincare products Perfect Colour Complex and Age Miracle for POND'S with SA's top personalities Ayanda Thabethe and Thembi Seete under these #Hashtags - #PONDSXAyamda and #PONDSXThembi.
• Jet Fashion's #CleartheStigma - Won 2x SABRE Gold Awards for best PR Campaign and Social Media Campaign in Southern Africa. We then went on to win the Best PR Campaign in Africa at the SABRE EMAE Awards. My role involved Digital Planning and Social Media Management in the campaign.
• Steve Madden SA - Worked on my very first influencer campaign with Linda Mtoba and Micro bloggers to launch Shoe and Handbag ranges for the brands. This campaign not only generated visibility but drove sales as well.

• Experienced Digital Marketing professional - I have successfully managed a diverse portfolio of 35 brands spanning 75 social media accounts across major platforms such as Instagram, Facebook, LinkedIn, and Twitter. Leveraging my senior-level proficiency, I adeptly utilized industry-standard tools including Hootsuite, Sprout Social, Facebook Business Manager, and Tweetdeck to optimize campaign performance and maximize impact.
• Social listening and competitor analysis - With a keen eye for detail and a comprehensive understanding of market dynamics, I leverage advanced platforms such as Rival IQ, Hootsuite, and Brandwatch to glean valuable insights and inform data-driven decisions.
• Content creation and conceptualist: My senior-level proficiency extends to content creation and conceptualization, where I excel in developing compelling narratives that resonate with target audiences. Whether crafting organic or paid content, I employ a strategic mindset to align initiatives with client or company objectives, ensuring maximum impact and engagement.
• Strategic approach and planning: In my senior-level role, I excel in strategic planning and approach, orchestrating comprehensive Social Media Strategies for my portfolios. This entails leading ideation sessions, crafting compelling content, and providing detailed design briefs for both paid and organic campaigns.
• Copywriting: My expertise extends to copywriting, where I leverage SEO principles to produce captivating and conversion-oriented copy across various platforms, including Social Media, Video, Websites, and Emails. With a keen understanding of audience psychology and market dynamics, I ensure that every piece of content resonates effectively and drives desired outcomes.
• Data-driven and analytics reporting: As a data-driven professional, I possess the capability to meticulously review and interpret analytics, extracting actionable insights to inform decision-making processes. Whether analyzing campaign performance or identifying emerging trends, I adeptly share these insights with relevant stakeholders to drive continuous improvement and optimization.
• Stakeholder Management: Stakeholder management is a core aspect of my senior-level role, requiring effective communication and collaboration with diverse parties. From clients and internal teams to vendors and external agencies, I cultivate strong relationships built on trust and mutual understanding, ensuring alignment with the overarching objectives of the brands and their initiatives.

• Age: 29
• Date of Birth: 11/05/94
• Gender: Female
• Nationality: South African