Tshivenda
Rofhiwa Tshidada
Pretoria
Summary
Dynamic and strategic Sales Manager with over 5 years of field experience, specializing in marketing and process optimization to enhance efficiency. Proven ability to deliver engaging presentations that effectively communicate product and service benefits, fostering strong customer relationships in Centurion, Vaal, Randburg, and Pretoria. Recognized as an encouraging leader with sound judgment and decisive problem-solving skills, adept at addressing diverse business needs. Committed to driving results through a competitive mindset and a relentless pursuit of continuous operational improvement to boost sales and revenue growth.
Overview
8
8
years of professional experience
Work History
Field Sales Consultant
Redbull South Africa
05.2025 - Current
- Developed and presented educational pitches detailing practical and financial product benefits.
- Conducted research to monitor market conditions and industry competitors.
- Increased sales revenue by developing and maintaining strong client relationships.
- Maintained responsibility for Redbull account within assigned territory, consistently touching base to assess needs and satisfaction.
- Traveled throughout assigned territory to leverage leads and visit existing customers.
- Maintained accurate and thorough records of leads and customer account information.
- Strengthened brand presence through participation in industry events, conferences, and trade shows.
- Maximized profitability by negotiating favorable contracts with clients and suppliers.
- Acting regional manager for three days in the absence of the regional manager.
Area Sales Manager
Pack N Stack/Diageo
10.2023 - 04.2025
- Delivered engaging presentations at industry events, effectively promoting company products and services to potential clients.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Built lasting relationships with clients through outstanding customer service interactions.
- Ensured full compliance with all relevant laws regulations and company policies pertaining to Area Sales Managers responsibilities throughout tenure at company.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Field Sales Manager
Diageo
01.2021 - 09.2023
- Ensured compliance with all corporate policies and regulations related to sales practices, maintaining ethical standards throughout the organization.
- Optimized territory coverage by reallocating resources based on individual strengths and business potential areas.
- Led a high-performing sales team, providing coaching and support for continued success.
- Negotiated favorable terms with suppliers to secure competitive pricing, increasing profit margins on products sold.
- Analyzed market trends to identify new opportunities for growth within the industry segment.
- Established strong client relationships through consistent communication and excellent customer service.
- Monitored competitor activities closely, adapting tactics as needed to maintain a strong market position.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Organized regional trade shows and events, showcasing company offerings to potential clients
- Leveraged CRM tools to track customer interactions accurately, facilitating data-driven decision-making processes for improved results over time
- Launched initiatives aimed at boosting employee morale, resulting in higher retention rates among the team members
- Collaborated cross-functionally with marketing and product teams to optimize sales materials and messaging
- Developed key account management strategies that resulted in strengthened partnerships and increased revenue
Tutor
University Of Johannesburg, Bunting Road Campus
01.2018 - 11.2020
- Utilized various assessment tools to evaluate student progress and adjust instruction accordingly for optimal results.
- Enhanced students'' understanding of subject matter by incorporating real-world examples into lessons.
- Promoted critical thinking skills through engaging activities and consistent reinforcement of complex concepts.
- Provided constructive feedback on assignments, helping students improve their writing and problem-solving skills.
- Responded to email and telephone requests to provide students with specific information.
- Tutored diverse groups of students to strengthen subject comprehension, boost confidence and build important learning skills.
- Conducted group tutoring sessions to help students engage active learning and critical thinking skills.
- Taught students remotely using online video chat platform and other delivery channels.
- Leveraged technology to accelerate learning by proving students with easy-to-access information.
- Maintained detailed records of student progress, using data to inform future instruction and target areas for improvement.
- Developed comprehensive lesson plans that incorporated multiple modes of instruction, ensuring a well-rounded educational experience for all learners
- Established positive relationships with both students and parents, fostering open communication regarding academic progress and goals
Sales Associate
American Swiss
12.2018 - 02.2019
- Provided personalized shopping experiences for repeat customers by remembering their preferences and offering tailored recommendations.
- Utilized cross-selling techniques to introduce customers to complementary products, increasing average transaction size.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Enhanced team productivity by fostering a positive work environment and providing support to colleagues as needed.
- Maintained accurate inventory records to ensure adequate stock levels, minimizing out-of-stock situations that could impact customer satisfaction.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
Sales Associate
Edcon Group(CNA)
11.2017 - 01.2018
- Utilized cross-selling techniques to introduce customers to complementary products, increasing average transaction size.
- Prepared merchandise for sales floor by pricing or tagging.
- Engaged with customers to effectively build rapport and lasting relationships.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Engaged with customers to build rapport and loyalty.
- Helped customers locate products and checked store system for merchandise at other sites.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Managed returns, exchanges and refunds in accordance with store policy.
Education
Bachelor of Commerce Honors Degree - Marketing Management And Research
University of Johannesburg
04.2021
Advanced Diploma - Retail Management
University of Johannesburg
04.2018
Skills
Contract Negotiation
Pipeline Management
Sales Tracking
KPI Tracking
Territory Management
Brand Marketing
Sales Targeting
Strategic Planning
Database Management
Excellent Communication
Languages
Setswana
Isizulu
English
Personal Information
References
Edcon Group(CNA)
Manager-Donald
0848676184/0117052060
American Swiss (TFG Group)
Manager-Priscilla Moruke
0843161807/0126689714
Smollan(Diageo)
Regional Manager-Mr Vusi Mnisi
0713511842
Rodgers Mahlangu
0823845718
Pack N Stack (Diageo)
Divisional Manager- Mr Patric Msiza
0829421619
Redbull field sales
Mpho Itshegetseng
0664256062
Timeline
Field Sales Consultant
Redbull South Africa
05.2025 - Current
Area Sales Manager
Pack N Stack/Diageo
10.2023 - 04.2025
Field Sales Manager
Diageo
01.2021 - 09.2023
Sales Associate
American Swiss
12.2018 - 02.2019
Tutor
University Of Johannesburg, Bunting Road Campus
01.2018 - 11.2020
Sales Associate
Edcon Group(CNA)
11.2017 - 01.2018
Bachelor of Commerce Honors Degree - Marketing Management And Research
University of Johannesburg
Advanced Diploma - Retail Management
University of Johannesburg