Lightroom
Roelien Du Toit
Sales And Marketing Professional
Gordon's Bay
Summary
Results-driven and highly motivated Sales and Marketing Professional with a strong background in education, academic content creation, and client engagement. Known for a strong work ethic, high levels of drive, and a genuine passion for helping individuals achieve their goals. Proven ability to connect with adult learners, build trust quickly, and convert interest into enrolments through consultative selling and relationship-focused communication. Demonstrates strong telephonic communication skills and excels in establishing and maintaining long-term client relationships. Combines experience in education leadership with hands-on expertise in digital marketing, social media management, photography, and campaign execution to drive brand visibility and student acquisition. Passionate about delivering results, exceeding targets, and contributing to organisational growth.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Photographer
Sonne Photography
01.2025 - Current
- Founded and manage a successful photography business, demonstrating entrepreneurial drive and initiative
- Develop and execute marketing campaigns to attract and retain clients
- Conduct proactive client outreach through social media, referrals, and direct communication
- Build strong client relationships through professional consultation and excellent service delivery
- Manage all sales processes including enquiries, quotations, bookings, and follow-ups
- Create high-quality visual content tailored for branding, marketing, and promotional use
- Oversee full business operations including branding, marketing strategy, and client experience
- Consistently deliver client satisfaction, resulting in repeat business and referrals
- Edited, toned, captioned, and uploaded photographs for publication.
- Took photos from different angles and perspectives to capture perfect images
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills
- Continuously improved technical skills by staying updated on industry trends and new equipment
Academic Content Creator & Marketing Support
African Advanced Academy
01.2024 - 12.2024
- Engage with prospective and existing students to identify academic needs and recommend suitable courses
- Develop targeted digital content to promote academic programmes and increase enrolments
- Create interactive study materials to enhance student success and satisfaction
- Manage social media platforms to drive engagement and lead generation
- Support marketing campaigns aligned with institutional growth objectives
- Strengthened content through proofreading and editing.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
Principal
SAVF Klein Treetjies
03.2023 - 12.2023
- Collaborated with the Parent-Teacher Association to address parent concerns and foster a supportive community for student success
- Implemented innovative approaches to teaching and learning that improved student engagement and achievement levels.
- Performed classroom evaluations to assess teacher strategies and effectiveness
- Led school improvement efforts by setting clear expectations for staff performance and providing regular feedback on progress towards goals
- Led institutional operations including student support and administrative management
- Strengthened relationships with stakeholders, parents, and community members
- Organised events and initiatives to improve engagement and participation
- Managed budgeting, planning, and crisis response
Farmer
MOK Hatchery
03.2020 - 08.2022
- Founded and managed a niche farming business specialising in a variety of show poultry
- Oversaw all aspects of animal welfare, ensuring high standards of care, health, and breeding practices
- Managed stock control, breeding programmes, and sales of livestock
- Developed and executed marketing campaigns to promote products and grow the customer base
- Conducted proactive client outreach and built strong relationships with buyers and breeders
- Managed end-to-end sales processes including enquiries, negotiations, and after-sales service
- Handled all administrative and operational aspects of the business
- Demonstrated strong entrepreneurial drive, discipline, and the ability to manage multiple responsibilities effectively
Head of Foundation Phase & Educator Roles
Chrysalis Private School, Ligno Vitae Academy, Young Health Center
01.2012 - 12.2019
- Delivered high-quality teaching across Foundation Phase, building strong communication channels with students, parents, and colleagues
- Developed the ability to clearly explain complex concepts in an engaging and accessible manner - skills directly transferable to consultative sales environments
- Built and maintained trust-based relationships with parents through regular feedback, meetings, and telephonic communication
- Identified individual student needs and implemented tailored learning strategies, demonstrating strong listening and problem-solving abilities
- Led classrooms and teams with confidence, including staff supervision, mentoring, and performance support
- Planned and executed academic programmes, workshops, and school events, improving participation and engagement
- Managed administrative responsibilities including reporting, scheduling, and record-keeping with strong attention to detail
- Resolved conflicts and handled sensitive situations professionally, strengthening interpersonal and negotiation skills
- Consistently demonstrated patience, adaptability, and a strong work ethic in high-pressure environments
- Contributed to school growth through community engagement, extra-mural activities, and relationship-building initiatives
Education
BA Psychological Counselling - Counseling Psychology
UNISA
South Africa 04.2001 -
120 Hour Advanced TEFL/TESOL Certificate - Teaching English As A Second Language
TEFL Universal
America 04.2001 -
Diploma - Early Childhood Care And Education
Compass Academy Of Learning
Mokopane, South Africa 04.2001 -
High School Diploma -
High School Piet Potgieter
Mokopane, South Africa 04.2001 -
Skills
Lead generation and client acquisition
Targeted marketing strategy development
Social media growth and engagement
Brand positioning and visual storytelling
Content Creation & Design
Graphic design and digital content production
Brand identity development
Effective sales strategies
Layout and typography design
Excellent communication
Strong organisational and administrative abilities
Attention to detail and problem-solving
Ability to work independently and in team environments
Comparable sales identification
Additional Information
I am passionate about helping adult learners achieve their academic goals by guiding them toward the right educational opportunities. My background in education, combined with my experience in marketing and client engagement, allows me to connect authentically with students and support them throughout their learning journey while contributing to institutional growth.
Software
Canva
Microsoft Word/PowerPoint/Excel
Interests
Writing
World News
Child Care
Human Resources
Cooking
Music
Timeline
Photographer
Sonne Photography
01.2025 - Current
Academic Content Creator & Marketing Support
African Advanced Academy
01.2024 - 12.2024
Principal
SAVF Klein Treetjies
03.2023 - 12.2023
Farmer
MOK Hatchery
03.2020 - 08.2022
Head of Foundation Phase & Educator Roles
Chrysalis Private School, Ligno Vitae Academy, Young Health Center
01.2012 - 12.2019
BA Psychological Counselling - Counseling Psychology
UNISA
04.2001 -
120 Hour Advanced TEFL/TESOL Certificate - Teaching English As A Second Language
TEFL Universal
04.2001 -
Diploma - Early Childhood Care And Education
Compass Academy Of Learning
04.2001 -
High School Diploma -
High School Piet Potgieter
04.2001 -
Driver's Licence
Code 8 Valid Driver's Licence
References
- Natasha Steyn: 082 773 2645
- Fransie Boetcher: 083 542 3002
- Danelle de Jager: 061 769 4914