Summary
Overview
Work History
Education
Skills
Courses Attained
Summary Employment History
School Career
Personal Information
References
Certification
Languages
Timeline
Generic

Rochelle van Wyngaard

Johannesburg

Summary

Well-organised in coordinating project tasks and individual assignments for high-performance marketing campaigns. Knowledgeable about marketing approaches and strategies for supporting team efforts and achieving marketing goals.

Resourceful and hardworking with strong attention to detail and systematic approach. Energetic individual successful at motivating and building positive team dynamics to accomplish aggressive goals. Dedicated to open, communicative culture where employees feel empowered to contribute to company's success.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Marketing Assistant

Restonic SA
Johannesburg
02.2021 - Current
  • Assisted with the development and implementation of marketing campaigns.
  • Generated content for various media platforms, such as websites and social media accounts.
  • Organized promotional events, including scheduling speakers and coordinating activities.
  • Conducted market research to identify potential customer segments and target markets.
  • Developed and maintained relationships with key stakeholders in the industry.
  • Coordinated product launches, press releases, and other publicity initiatives.
  • Provided administrative support to the Marketing Manager and the Marketing Executive on a daily basis.
  • Compiled reports on marketing performance metrics to track progress against objectives.
  • Maintained the company's website by updating content regularly using WordPress CMS.
  • Prepared budget plans for upcoming projects and monitored spending throughout execution stages.
  • Managed email campaigns by creating automated workflows and writing compelling copy for newsletters.
  • Collaborated with design teams to create visuals that enhance messaging across all marketing channels.
  • Assisted in organizing promotional events and tradeshows.
  • Created graphical illustrations to share market research insights.
  • Summarized raw data and analyses and made recommendations based on findings.
  • Determined best methods to meet research objectives and produce useful data.
  • Developed and used specific methodologies for collecting and analyzing marketing data.
  • Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
  • Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
  • Developed and maintained content and communications to drive marketing campaigns, activities and events.
  • Coordinated team activities and delegated tasks to ensure efficient completion of projects.
  • Provided coaching and feedback on employee performance, encouraging professional development.
  • Created training materials and conducted group trainings on new processes or procedures.
  • Monitored daily workflow to ensure adherence to established policies and procedures.
  • Established clear expectations for employees, providing guidance when needed.
  • Held weekly staff meetings to review project updates, discuss issues, and brainstorm solutions.
  • Maintained a positive work environment that promoted collaboration between team members.
  • Managed budgeting responsibilities including forecasting expenses, tracking spending, and preparing reports for upper management.
  • Facilitated communication between cross-functional teams within the organization.
  • Participated in regular meetings with senior leadership to provide updates on team progress.
  • Offered training and support to keep team members motivated and working toward objectives.
  • Created high quality visual designs that are both aesthetically pleasing and intuitive for users.
  • Conducted usability tests on existing products and prototypes to identify areas for improvement in user experience or design.
  • Researched industry trends in digital media, technology, and web design best practices.
  • Assisted in developing marketing strategies for new products based on customer needs analysis.
  • Produced comprehensive graphic design works including logos, icons, flyers, brochures and other visuals for print or web.
  • Provided guidance on how best to apply brand identity guidelines across multiple channels.
  • Coordinated with external vendors or freelancers during the production of graphics or multimedia projects.
  • Delivered designs to diverse clients on time and within budget.
  • Edited existing copy to improve readability while preserving the intended message.
  • Brainstormed new approaches to increase engagement with target audiences.
  • Translated complex technical information into concise yet compelling copy.
  • Managed multiple projects simultaneously under tight deadlines.
  • Reviewed and edited copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
  • Coordinated and managed vendors for events, ensuring all vendor requirements were met in a timely fashion.
  • Developed detailed event plans and timelines to ensure successful execution of events.
  • Scheduled and attended pre-event meetings with clients to discuss event details and objectives.
  • Assisted in the preparation of budgets and monitored expenses throughout the duration of an event.
  • Created floor plans, seating arrangements, and other visuals as needed for each event.
  • Organized catering services by selecting menu items, negotiating prices, ordering food and beverages, setting up buffet areas.
  • Developed and implemented marketing plans and strategies to boost company visibility.
  • Provided support in the planning, coordination, and execution of promotional campaigns.
  • Assisted in developing content for websites, blogs, and social media platforms.
  • Organized events such as conferences, trade shows, seminars, and webinars.
  • Analyzed customer feedback to inform product improvements or new offerings.
  • Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
  • Created reports summarizing performance results against established goals.

Graphic Designer

OffCentre Des!gn
01.2018 - 07.2020
  • Developed graphics, logos and layouts for product illustrations, company logos, and websites.
  • Created visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers.
  • Managed multiple projects simultaneously while meeting tight deadlines.
  • Collaborated with clients and stakeholders to ensure satisfaction of design deliverables.
  • Designed print materials such as brochures, flyers and posters for marketing campaigns.
  • Produced promotional displays, packaging and marketing collateral for retail environments.
  • Edited photographs for use in digital media platforms including web banners and social media posts.
  • Generated website designs that are visually appealing yet user-friendly across multiple browsers and devices.
  • Maintained up-to-date knowledge of industry trends in graphic design technologies.
  • Researched competitive products and services to identify opportunities to improve customer experience through design changes.
  • Provided support on photo shoots related to the project's needs.
  • Contributed ideas to brainstorming sessions regarding new products or features.
  • Liaised with printers to ensure accuracy of final prints.
  • Drafted comprehensive reports detailing all aspects of a graphic design project from conception to completion.
  • Assisted in selecting colors, images, text style and layout for each project.
  • Reviewed feedback from clients or other stakeholders on existing designs before making necessary modifications.
  • Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
  • Designed new, on-brand visual elements focusing on concept and messaging.
  • Generated digital image files for use in digital and traditional printing.
  • Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.

All Round Designer

Box-Companies
05.2017 - 09.2017
  • Developed and implemented office policies and procedures.
  • Supervised staff members, organized schedules and delegated tasks.
  • Coordinated meetings, conferences, travel arrangements and department activities.
  • Maintained filing system for records, correspondence and other documents.
  • Ordered supplies and equipment to maintain adequate inventory levels.
  • Provided administrative support to management team including preparing reports and presentations.
  • Created spreadsheets in Excel to track data such as vacation requests, sick days .
  • Worked with the development team to ensure a smooth transition from concept to production-ready assets.
  • Created high quality visual designs that are both aesthetically pleasing and intuitive for users.
  • Collaborated with cross-functional teams including product owners, developers, marketers, copywriters, and stakeholders throughout the entire product cycle.
  • Developed style guides for visual elements such as branding systems, typography standards, color schemes, photography styles.

Freelance Graphic Designer

MAD World
12.2016 - 02.2017
  • Developed innovative graphic designs for clients to meet their marketing objectives.
  • Created visual concepts to communicate ideas that inspire, inform, and captivate consumers.
  • Designed logos and brand identities for various companies.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Maintained up-to-date knowledge of industry trends in graphic design technologies.
  • Provided support on photo shoots related to the project's needs.
  • Contributed ideas to brainstorming sessions regarding new products or features.
  • Assisted in selecting colors, images, text style and layout for each project.

Junior Graphic Designer

Vodacom 4U and Chatz Connect
09.2015 - 10.2016
  • Weekly Newspaper, Flyers, Brochures, Web banners, Newsletters, Billboards, Street poles, Tear drops, Social media posts, Competition designs
  • Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
  • Prepared branding packages for point of sale displays, promotional materials and product packaging.
  • Formatted print and web application designs for projects with varying specifications.
  • Reviewed final layouts, making improvements and suggestions as needed.
  • Prepared rough sketches of product concepts, discussed with clients and made necessary changes.
  • Determined size and layout of copy material and selected styles and size of fonts.
  • Studied photographs and other graphics to plan materials, products, or services.
  • Maintained company archive of collateral, previous project images or photos.

Freelance Graphic Designer

Rogerwilco
07.2015 - 08.2015
  • Illustrating info graphics, Conceptual design
  • Created illustrations, diagrams and tables to support text descriptions.
  • Used computer software to create digital illustrations.
  • Created engaging visual content such as infographics or illustrations for use in publications.
  • Collaborated with designers to create illustrations that met their vision.
  • Provided technical support to team members regarding digital illustration software tools.

Graphic Designer

Seeff Sandton
03.2015 - 05.2015
  • Weekly Newspaper
  • Flyer Drops, Monthly and Weekly brochures,
  • Colour correcting
  • Used Photoshop and inDesing to create images and layouts

Graphic Designer Intern

Davmark Calendars and Diaries
11.2014 - 12.2014
  • Deep etching of logos
  • Redesign calendars and Dairies,
  • Learn about the process of print,
  • Redesign and expand on a current design
  • Correct colour

Graphic Designer Intern / Competition

Planet Production
10.2014 - 11.2014
  • Design a poster for the 6 particular celebrities that best represents them as well as to keep to the theme of 'Made for the Mix', Conceptual design

Graphic Designer Intern

BeadyEye.Ninja
07.2014 - 08.2014
  • Design a logo
  • Corporate Identity design
  • Worked with customers to present mockups and collect information for adjustments.

Graphic Designer Intern

Heartlands Church
02.2014 - 08.2014
  • Design a logo, Create Website banners, Design Invitations for events, Social media posts

Graphic Designer Intern

Life Fourways Hospital
05.2014 - 07.2014
  • Design two vouchers for a Nurses Breakfast, Designs needed to be clean, Make sure layout is strong yet effective, Keep within company colours and feel

Office Administration

Fussell and Complany
12.2011 - 01.2012
  • Assists office staff in maintaining files and databases, Assigns jobs and duties to office staff as needed, Schedules appointments and meetings for executives and upper level staff
  • Assisted in developing long-term plans for office administration operations.
  • Developed policies and procedures related to office administration functions.

Education

Some College (No Degree) - General Management

Services Sector Education And Training Authority
Johannesburg, Gauteng
01-2024

Some College (No Degree) - Marketing Analytics And Decision Making

University of Cape Town
Cape Town
05-2023

Some College (No Degree) - User Experience Design Essentials - Adobe XD UI UX

Udemy
Johannesburg, Gauteng
11-2020

Skills

  • Content Marketing
  • Marketing Strategies
  • Marketing awareness
  • Marketing development
  • Team Supervision
  • Coaching and Mentoring
  • Visual Communication
  • Adobe Creative Suite
  • UI and UX Design
  • Social Media Design
  • Critical Thinking
  • Attention to Detail
  • Supervision and leadership
  • Organisational Skills
  • Team building
  • Written Communication
  • Microsoft Office
  • Team Management
  • Research
  • Problem Resolution

Courses Attained

  • Jan 2022 - Jan 2023, SETA, National Certificate, Generic Management, General Management
  • 2023 - May 2023, University of Cape Town, Certificate, Marketing Analytics and Decision Making Certificate,
  • 2015, Boston Media House, Sandton, Johannesburg, Graphic Design, Photoshop CS6, Illustrator CS6, InDesign CS6, Flash CS6, Dreamweaver CS6, Fireworks CS6
  • 2011, Academy of Graphics Technologies, Nairobi, Kenya, Digital Publishing, Photoshop CS5, Illustrator CS5, InDesign CS5, Flash CS5, Dreamweaver CS5, Fireworks CS5

Summary Employment History

  • Restonic SA, Marketing Assistant, 02/2021 - Current
  • OffCentre Des!gn, Graphic Designer, 01/2018 - 07/2020
  • Box-Companies, All Round Designer, 05/2017 - 09/2017
  • MAD World, Freelance Graphic Designer, 12/2016 - 02/2017
  • Vodacom 4U and Chatz Connect, Junior Graphic Designer, 09/2015 - 10/2016
  • Rogerwilco, Freelance Graphic Designer, 07/2015 - 08/2015
  • Seeff Sandton, Graphic Designer, 03/2015 - 05/2015
  • Davmark Calendars and Diaries, Graphic Design Intern, 11/2014 - 12/2014
  • Planet Production, Graphic Design Intern / Competition, 10/2014 - 11/2014
  • BeadyEye.Ninja, Graphic Design Intern, 07/2014 - 08/2014
  • Life Fourways Hospital, Graphic Design Intern, 05/2014 - 07/2014
  • Yolandie Dempers; Daphne Nel and Julie Haydra, Au Pair / Baby Sitting, 01/2007 - 06/2014
  • Heartlands Church, Graphic Design Intern, 02/2014 - 08/2014
  • Fussell and Complany, Office Administration, 12/2011 - 01/2012
  • Nine Yards IT, Graphic Designer, 01/2011 - 06/2012

School Career

Kings' West Rand, Johannesburg, Gauteng, 2010, Matric, Afrikaans Second Language, English First Language, Business Studies, Biology, Geography, Mathematics Literacy

Personal Information

Rochelle van Wyngaard, +27 72 906 2254, chelligal@gmail.com, Johannesburg, South African, 9206020032086, One month notice

References

  • Craigen Clough, Restonic SA, +27 82 449 2960
  • Anton Van Baalen, Box – Companies, +31 6 2254 9313
  • Brett Reynolds, MAD World, +27 83 770 949
  • Tholoana Moleleki, Vodacom 4U and Chatz Connect, +27 79 911 0264
  • Charlie Stewart, Rogerwilco, +27 83 397 9997
  • Mark Eardley, B2B Marketer, + 27 82 463 3060
  • Madelein Nieuwoudt, Seeff Sandton, +27 84 273 7816
  • Mandy Cousins, Davmark Calenders and Diaries, +27 11 373 9000
  • Karen Burt, Planet Production, +27 11 554 5884
  • Mike Harper, BeadyEye.Ninja, +27 82 294 3261
  • Jane Lamprey, Life Fourways Hospital, +27 11 875 1327
  • Milan Popovich, Heartlands Church, +27 83 289 1893

Certification

UCT, Certificate, Marketing Analytics and Decision Making

SETA National Certificate, Generic Management, General Management

Languages

English
First Language

Timeline

Marketing Assistant

Restonic SA
02.2021 - Current

Graphic Designer

OffCentre Des!gn
01.2018 - 07.2020

All Round Designer

Box-Companies
05.2017 - 09.2017

Freelance Graphic Designer

MAD World
12.2016 - 02.2017

Junior Graphic Designer

Vodacom 4U and Chatz Connect
09.2015 - 10.2016

Freelance Graphic Designer

Rogerwilco
07.2015 - 08.2015

Graphic Designer

Seeff Sandton
03.2015 - 05.2015

Graphic Designer Intern

Davmark Calendars and Diaries
11.2014 - 12.2014

Graphic Designer Intern / Competition

Planet Production
10.2014 - 11.2014

Graphic Designer Intern

BeadyEye.Ninja
07.2014 - 08.2014

Graphic Designer Intern

Life Fourways Hospital
05.2014 - 07.2014

Graphic Designer Intern

Heartlands Church
02.2014 - 08.2014

Office Administration

Fussell and Complany
12.2011 - 01.2012

Some College (No Degree) - General Management

Services Sector Education And Training Authority

Some College (No Degree) - Marketing Analytics And Decision Making

University of Cape Town

Some College (No Degree) - User Experience Design Essentials - Adobe XD UI UX

Udemy

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