Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Additional Information
Timeline
Generic
 Rob Smith

Rob Smith

Cape Town

Summary

Sales and property professional with over 30 years of experience in South Africa and the United Kingdom. Specializes in high-value real estate transactions, citizenship by investment programs, and strategic property development. Proven track record in client relationship management, complex negotiations, and exceeding sales targets, consistently recognized with top performance awards. Expertise in leveraging CRM software and digital marketing to enhance customer acquisition and retention while ensuring regulatory compliance. AI knowledgeable.

Overview

2
2
Languages
32
32
years of professional experience

Work History

Senior Property Investment Consultant

SJ Capital Group
Cape Town, South Africa
01.2018 - 09.2024
  • I had been with the SJ Capital Group for close to seven years and had been very successful in this role, as well as a top consultant in Cape Town multiple times. I dealt with selling citizenship/residency by investment and access to an additional passport in these countries, to name a few: the United States of America, Grenada, Portugal, Malta, Turkey, Greece, and Mauritius.
  • So, we sold and offered buy-to-let investments in new apartments in the United Kingdom in areas such as London, Bracknell, Manchester, Liverpool, Slough, Birmingham, Derby, and Leeds to South African investors, and we arranged UK mortgages for them. These off-plan new flat developments were through Joseph Mews, Seven Capital, and others. The other experience with SJ Capital Group is selling strategic freehold UK investment plots on land sites with housing targets to investors. This has given me more experience and contacts with rezoning land on Brownfield and Greenfield sites in the UK. In this role, I dealt with an existing investor and client base of hundreds of clients, and I also made around a hundred cold calls and discovery calls per day to promote and gain new deals. I am also accustomed to participating in Zoom, Teams, or other video calls every week, and I have completed many successful exhibitions during this period with the company. I maintained an up-to-date CRM system to foster long-term client relationships.
  • Developed comprehensive financial plans for clients, incorporating risk management and investment strategies.
  • Developed long-term relationships with clients, providing sound financial advice.
  • Consulted with clients using preferred channels, maintaining customer satisfaction.
  • Answered questions comprehensively to gain client's confidence.
  • Grew and maintained client base to maximise revenue.
  • I am now seeking a new career position.

Principal - Sales Director

Ashton Forbes Properties
Cape Town, South Africa
03.2004 - 11.2017
  • Managed sales team, consistently exceeding quarterly targets through strategic planning.
  • Efficiently managed sales pipeline, ensuring steady business flow and achievement of objectives.
  • Conducted comprehensive training for sales staff to enhance product knowledge and techniques.
  • Facilitated regular sales meetings to review targets, strategies, and team performance, driving continuous improvement.
  • Negotiated contracts and agreements with clients, optimising terms for both parties while maximising sales profitability.
  • Led negotiations on high-value contracts with national and international clients, securing lucrative deals.
  • Guided team through negotiations, securing deals aligned with client and company goals.
  • Monitored competitor activity, adapting strategies to maintain market leadership.
  • Implemented performance metrics to evaluate and boost sales team productivity.
  • Developed strong relationships with key accounts, fostering customer loyalty and satisfaction.
  • Executed successful marketing events, enhancing brand visibility and driving customer engagement.

Senior Sales Negotiator / Valuer

Chestertons
Little Venice, London, United Kingdom
07.2000 - 09.2003
  • My position as Senior Sales Negotiator and Valuer based at the very successful Little Venice office in Maida Vale, W9 London was to value, list and sell high end residential properties in Maida Vale and Little Venice, W9 as well as St. Johns Wood, NW8 to high-net-worth clients, which included many famous clients.
  • During this very successful over three-year period, I was one of the Top achievers and top local estate agent and received many sales and target awards with Chestertons.
  • Remained up to date on the latest technologies and solutions applicable to company offerings.
  • Managed and exceeded client's expectations and experience to a very high degree of client satisfaction. Assessed client's profiles and needs and I matched them with the best possible available properties to purchase and exceeded their needs and wishes. Appropriately documented all transactions and pertinent interactions.
  • Assisted Sellers/Vendors with current market related property valuations and followed up to list, successfully marketed and sold their properties in the Little Venice, Maida Vale and St. Johns Wood area of London.
  • I assisted the Regional Sales Manager with running this branch by being the Top Sales and Listing Performer and when needed headed the daily morning meetings and assisted new starters.

For Family reasons I decided to return to Cape Town, South Africa in October 2003.

New Homes Sales Associate

Barratt Homes
Nottingham, United Kingdom
02.1999 - 05.2000
  • My position as a Sales Associate was to sell off-plan brand new houses and flats on new housing developments in Nottingham and throughout the East Midlands.
  • Oversaw sales and marketing strategies, successfully attracting buyers to new developments.
  • Between February to May 2000, I also worked on new housing developments in Northampton and new high-rise apartment buildings in London.
  • I left this position as I felt the need and desire to relocate to London and work permanently in one location as an Estate Agent in Central London.

Senior Property Associate

Realty1 Durr
Cape Town, South Africa
07.1994 - 11.1998
  • My first job and career in Real Estate was with Realty1 Durr when I was just 21 years old.
  • My duties were to value, list, market and sell high end residential properties along the Atlantic Seaboard area of Cape Town, South Africa. I negotiated, facilitated and managed real estate sales. I sold brand new luxury apartments off-plan, and this was my first experience with developments and whole process from start to completion.
  • During the four successful years I was one of the top sales performers and received many sales, listing and creative marketing awards. When the property recession happened at the end of 2018 when I was 25 years old, I decided to make a move to the UK for work and life experience, as I have dual nationality, been both a South African and British citizen.
  • I also passed The Estate Agency Property Board Exam in March 1995 which is the South African Qualification / Diploma in Estate Agency when I was 21 years old.

Soldier and the Head Tour Guide at The Castle

South African Military
Cape Town, South Africa
01.1993 - 12.1993
  • I worked at The Castle in Cape Town CBD as the Head Tour Guide, taking members of the public on tours of The Castle, and was the Army Public Relations Officer in this role.

Education

CEA - Diploma in Real Estate

EAAB
South Africa
1995

A-Levels - Grade 12 / Matric

Cape Town High School
Cape Town, WC
01-1992

Skills

  • Client relationship management
  • Brand-building strategies
  • Complex negotiations
  • Brand development
  • Social media marketing
  • Crisis management
  • Lead generation techniques
  • CRM software proficiency
  • Competitor analysis
  • Customer retention tactics
  • Financial planning
  • Cross-Selling techniques
  • Contract negotiation
  • Sales reporting
  • Target achievement focus
  • Product presentation
  • Product knowledgeability
  • Negotiation expertise and tactics
  • Pipeline management
  • Presentations and proposals
  • Facebook, Twitter and Instagram proficient
  • Sales training
  • Sales forecasting
  • Performance monitoring
  • Market analysis
  • Sales goal attainment
  • Persuasive communication
  • Marketing and sales strategies
  • Internet and e-mail marketing 
  • Decision-Making authority
  • Organisational
  • Communication
  • Conflict resolution
  • Financial forecasting
  • Health and safety regulations
  • Legal document preparation
  • Contracting
  • Property showing
  • Lease administration
  • Tenancy agreement negotiation
  • Great communicator
  • Persuasion techniques
  • Negotiation
  • Approachable personality
  • Planning regulations
  • Property listing
  • Ethical practice
  • Property law knowledge
  • Mortgage products
  • Commercial awareness
  • Real estate software proficiency
  • Time management
  • Property valuation
  • Property development
  • Lease drafting
  • Marketing development
  • Client acquisition
  • Resident communication
  • Regulatory compliance
  • Fee collection
  • Digital marketing
  • Sales expertise
  • Real estate marketing strategies
  • Letting legislation familiarity
  • Customer service excellence
  • Budgeting and forecasting
  • Lease agreement drafting
  • Exceptional communication
  • Property market knowledge
  • Empathy with clients
  • Compliance understanding

Languages

English
Proficient
C2
Afrikaans
Upper Intermediate
B2

Personal Information

  • My Full Name is: Mr Robin David Smith
  • Ethnicity: White
  • Home Language: English
  • Criminal Record: None
  • Date of birth: 20/06/1973
  • Gender: Male
  • Nationality: South African Citizen and British Citizen
  • Marital status: Single
  • Able to Travel: Yes
  • Drivers licence: Yes, I have a full drivers licence

Additional Information

  • You can talk to me on my cell or WhatsApp, or via email or a Zoom or Teams meeting.

Timeline

Senior Property Investment Consultant

SJ Capital Group
01.2018 - 09.2024

Principal - Sales Director

Ashton Forbes Properties
03.2004 - 11.2017

Senior Sales Negotiator / Valuer

Chestertons
07.2000 - 09.2003

New Homes Sales Associate

Barratt Homes
02.1999 - 05.2000

Senior Property Associate

Realty1 Durr
07.1994 - 11.1998

Soldier and the Head Tour Guide at The Castle

South African Military
01.1993 - 12.1993

CEA - Diploma in Real Estate

EAAB

A-Levels - Grade 12 / Matric

Cape Town High School
Rob Smith