Robert Vertue
Durbanville
Summary
Digital Marketing Specialist with expertise in crafting innovative advertising strategies. Achieved increased website visibility and organic traffic through targeted SEO techniques and campaign optimisation. Focused on enhancing brand awareness and customer engagement through data-driven marketing solutions.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Pepkor
Cape Town
11.2025 - Current
- Worked on contract for its brand S.P.C.C. & CODE.
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
- Utilised search engine optimisation SEO techniques to improve website visibility and ranking on major search engines.
- Optimised website content for search engines, enhancing visibility and ranking through effective SEO techniques.
- Developed and implemented strict campaign schedules, carefully built around strategic brand awareness growth.
- Conducted keyword research to guide content creation and improve SEO outcomes, increasing organic search traffic.
- Utilised Google Analytics and other analytical tools to monitor website traffic, adjust strategies, and improve overall digital performance.
- Implemented A and B testing for various digital marketing elements to identify the most effective strategies and tactics.
- Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape.
- Managed online reputation, addressing customer feedback promptly and professionally to maintain positive brand image.
- Enhanced target market reach through tactical social media advertising.
- Demonstrated outstanding knowledge of Adobe and Google analytics to enhance campaign performance evaluation.
- Coordinated with external agencies and vendors to develop and implement creative and technical digital solutions.
Telemetry Management
SPAR Bureau
Cape Town, South Africa
09.2024 - 03.2026
- I run the night bureau for outbound delivery vehicles.
- Collaborated with team members to achieve target results.
- Managed complaints with calm, clear communication and problem-solving.
- Identified issues, analysed information and provided solutions to problems.
- Trained and mentored employees to maximise team performance.
- Demonstrated consistent hard work and dedication to achieve results and improve operations.
- Developed excellent working knowledge of industry trends and improvements in processes.
Registered Waiter
Kapstadt Brauhaus Durbanville
Cape Town, South Africa
10.2023 - 01.2024
- Served meals and drinks with professionalism and care, ensuring timely delivery to maintain high standards of service.
- Delivered friendly and fast service to process high-volume food and drink orders at peak times.
- Supported team members during rush hours, demonstrating flexibility and teamwork in a fast-paced environment.
- Maintained cleanliness and organisation in dining and service areas, adhering to health and safety regulations.
- Processed payments accurately, handling cash, card transactions, and splitting bills as requested by customers.
- Presented menus, explained daily specials, and made recommendations based on customer preferences to enhance dining experiences.
Registered Waiter
Spur
Cape Town, South Africa
01.2022 - 12.2022
- Supported team members during rush hours, demonstrating flexibility and teamwork in a fast-paced environment.
- Delivered friendly and fast service to process high-volume food and drink orders at peak times.
- Served meals and drinks with professionalism and care, ensuring timely delivery to maintain high standards of service.
Part-time Waiter and Set-up Worker
ASAP EVENTS
Cape Town, South Africa
01.2021 - 12.2022
- Worked as a part-time waiter and a set-up worker at weddings and big functions.
- Asapstaffing.co.za
- Delivered friendly and fast service to process high-volume food and drink orders at peak times.
- Served meals and drinks with professionalism and care, ensuring timely delivery to maintain high standards of service.
- Processed payments accurately, handling cash, card transactions, and splitting bills as requested by customers.
- Suggested menu items and related beverages matching guest preferences.
- Assisted in setting up the dining area for service, including table arrangement and decoration to create an inviting environment.
- Collaborated with kitchen and bar staff to ensure smooth operation and quick resolution of any service delays.
Education
Bachelor of Commerce - Marketing and Management Science
IMM Graduate School
Stellenbosch, WC02.2026
Durbanville High School
Durbanville, WC01.2022
Skills
- Excellent communication skills (verbal, written)
- Excellent marketing skills
- Detail-orientated
- Logical idea generation
- Critical thinking
- Creative problem solving
- Strategic planning
- Leadership
- Conflict management & resolving capabilities
- Opportunity Driven
- MS Word
- MS Excel
- MS PowerPoint
- MS Outlook
- Digital marketing strategy
- Content creation
- Customer engagement
- Team collaboration
- Sales and marketing strategy
- Paid social media marketing
- Online advertising
- Google analytics use
- SEO knowledge
- Brand awareness
- Artificial intelligence for marketing
- Web marketing
- Performance monitoring
- E-Commerce strategies
- Graphic design tools
- Google analytics proficiency
- E-Commerce strategy
- Google adwords proficiency
Languages
English
Afrikaans
References
- IMM Graduate School, 0218839104
- Durbanville High School, 0219763188
- Spur Glengarry, Marika (manager), 0726018625
- ASAP EVENTS, asapstaffing.co.za
- Kapstadt Brauhaus Durbanville, Kelly (manager), 0694318112
- SPAR Bureau, Justin Williams (Manager), Justin.Williams@spar.co.za
- Pepkor, Cobus Coetzee (CODE & SPCC CEO), cobusco@speciality.pepkor.co.za, 0832996921
Hobbies and Interests
- Surf
- Fitness
- Gym
- School hockey
- Piano Unisa grade 3
- Guitar Unisa grade 2
- School drumline
Hobbies and interests
- Gym & Fitness
- Surfing
- Hiking
- Social
- Business
- School hockey
- Piano Unisa grade 3
- Guitar Unisa grade 2
- School drumline
References
Personal References
IMM Graduate School
Tel: 0218839104
Durbanville High School
Tel: 0219763188
Spur Glengarry
Marika (manager)
Tel: 0726018625
ASAP EVENTS
Contact: asapstaffing.co.za
Kapstadt Brauhaus Durbanville
Kelly (manager)
0694318112
SPAR Bureau
Justin Williams (Manager)
Justin.Williams@spar.co.za
Pepkor
Cobus Coetzee (CODE & SPCC CEO)
cobusco@speciality.pepkor.co.za
0832996921
Timeline
Digital Marketing Specialist
Pepkor
11.2025 - Current
Telemetry Management
SPAR Bureau
09.2024 - 03.2026
Registered Waiter
Kapstadt Brauhaus Durbanville
10.2023 - 01.2024
Registered Waiter
Spur
01.2022 - 12.2022
Part-time Waiter and Set-up Worker
ASAP EVENTS
01.2021 - 12.2022
Bachelor of Commerce - Marketing and Management Science
IMM Graduate School
Durbanville High School