Rirhandzu Maluleke

KEY PROJECTS:

• Developed email campaign to balance the increase in unsubscribes vs no increase in new subscriptions. End of campaign resulted in 200+ new subscribers within 2 months.
• Ran multiple social media campaigns to increase reach, engagement and followership. LinkedIn reach increased by 205.61% over 5 months, Facebook reach increased by 400+% (including FB Ads).
• Website visitors increased by 118.47% through Search Engine Marketing tactics and social media campaigns, over 6 months.
• Overall Google Ad and SEO campaigns resulted in: 15M impressions, 500k+ page views, with an average 5% click-through-rate over all campaigns.

KEY PROJECTS:

• Developed TTL product launch plan for new Loyalty Club, goal to complete 3000 registration end of campaign. Campaign successful achieved over 200% registration success.
• Engaged paid social marketing and content marketing to increase website traffic and page engagement. Overall social profile performance resulted in 444% engagement growth, 1000% increase in link clicks, and audience growth of 24.6%. Website traffic resulted in average of 35% website session growth from social media referral.

KEY PROJECTS:

• Alongside Brand manager and agency developed and implemented LinkedIn lead generation campaign for business product. Portfolio grew by 150% within 6 months.
• Planned and coordinated Sponsorships (i.e. 947 Cycle Challenge). Conducted post-event evaluation and provided recommendations. Revised strategy resulted in 63% website traffic growth, 44% increase in reach and 27.1% post link clicks growth, following year.