Rico Ribeiro
Sales And Marketing
Wilderness
Summary
Dynamic and results-driven professional with an international marketing management qualification and extensive experience in managing diverse businesses and projects. Proven track record in lead generation, operations management, and customer service across various industries, including retail, hospitality, and extreme sports. Excels in remote work environments, leveraging strong communication and relationship-building skills to drive business growth and optimize processes.
Overview
2019
2019
years of professional experience
2005
2005
years of post-secondary education
7
7
Certifications
3
3
Languages
Work History
Operations Manager
Leading Hair and Beauty Salons
1 2020 - 1 2022
- Managed product suppliers to stay updated on product ranges and pricing, placing orders, and overseeing stock inventory via POS systems
- Developed marketing content for promotional materials, including banners, brochures, and business cards
- Handled stock distribution and merchandising to enhance retail displays and optimize customer experience
- Ensured exceptional customer service and resolved maintenance issues in stores and kiosks
- Key Responsibilities:
- Stock Control & Inventory Management
- Managing POS Systems & Product Distribution
- Marketing and Advertising Strategies
- Customer Service Excellence
- Merchandising & Display Optimization
Lead Generation & Marketing Coordinator
BMX Retailers
01.2014 - 01.2019
- Brand Introduction: Successfully introduced new brands to the South African market, significantly enhancing brand visibility and customer engagement
- Event Coordination: Organized and executed extreme sports events in collaboration with major brands, including Monster Energy, GoPro, and Red Bull, leading the company in market share for three consecutive years
- Marketing Management: Managed all aspects of marketing and advertising, including direct sales and customer care, while maintaining a robust online presence through effective social media strategies
- Key Responsibilities:
- Event Management: Planned and executed promotional, social, and business events, ensuring seamless operations and high customer satisfaction
- Financial & Account Management: Oversaw budgets and financial reporting, ensuring financial accountability and resource optimization
- Website Administration & Customer Care: Ensured user-friendly online experiences, responding promptly to customer inquiries and enhancing brand awareness through effective online engagement
Staff Instructor & Dive Instructor
PADI Dive Resort
01.2008 - 01.2013
- Company Overview: Scuba Diving - Africa, South East Asia
- Conducted PADI training courses for students at all levels, ensuring safety and adherence to diving standards
- Led daily dive trips, providing briefings and overseeing all aspects of the dive, including equipment checks and safety procedures
- Developed customized training plans for individuals and groups, enhancing their diving skills and confidence
- Managed logistics for dive operations, including equipment maintenance, dive site selection, and scheduling
- Delivered exceptional customer service, fostering a welcoming environment for divers of all experience levels
- Scuba Diving - Africa, South East Asia
- Strong knowledge of marine ecosystems and conservation practices
- Excellent communication and interpersonal skills
- Ability to work effectively in high-pressure environments
- Proficient in dive equipment maintenance and management
- First aid and emergency response expertise
- Multilingual
Education
National Certificate - Grade 12
Pretoria Boys High School
IMM - International Marketing Management Diploma - undefined
Varisty College
01.2003 - 01.2005
PADI - Dive Instructor - undefined
Coral Dive Center
01.2005 - 01.2006
Skills
Remote Operations Management
International Marketing & Brand Partnerships
Sales & Retail Strategy
Project Management & Event Planning
Customer Relationship Management
Vendor & Supplier Relations
Entrepreneurship & Business Development
Social Media & Website Administration
Event Planning & Coordination
Brand Development & Marketing Strategy
Financial Oversight & Budget Management
Social Media & Online Marketing
Strong knowledge of marine ecosystems and conservation practices
Excellent communication and interpersonal skills
Ability to work effectively in high-pressure environments
Proficient in dive equipment maintenance and management
First aid and emergency response expertise
Multilingual
Certification
PADI Open Water Scuba Instructor
Technologyproficiencies
- Microsoft Office Suite (Word, Excel)
- Social Media Platforms
- WordPress
- Vend POS System
- Chi Desk
- Project Management Tools (Monday.com)
- ChatGPT
Timeline
Lead Generation & Marketing Coordinator
BMX Retailers
01.2014 - 01.2019
Staff Instructor & Dive Instructor
PADI Dive Resort
01.2008 - 01.2013
PADI - Dive Instructor - undefined
Coral Dive Center
01.2005 - 01.2006
IMM - International Marketing Management Diploma - undefined
Varisty College
01.2003 - 01.2005
PADI Open Water Scuba Instructor
Emergency First Response Instructor
PADI Rescue Diver
DAN Oxygen Provider & Nitrox Instructor
Certified Rescue Diver
PADI Diving Instructor
IMM Marketing Diploma
Operations Manager
Leading Hair and Beauty Salons
1 2020 - 1 2022
National Certificate - Grade 12
Pretoria Boys High School
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