Richard John Stroebel

• Manage Sales yearly sales budget for +- R5 Million Rand for a customer base of 18 Clients
• Yearly Turnover of almost R 500 Million Rand
• Facilitated regular account reviews and provided updates on progress toward established goals, promoting transparency in client relationships.
• Participated in regional trade shows and industry events as a representative of the company, engaging with prospective clients while building brand awareness.
• Collaborated with cross-functional teams to deliver tailored solutions for key accounts.
• Organized annual meetings between senior leadership representatives from each managed national account partner organization in order to foster open dialogue around shared goals and emerging opportunities.
• Conducted ongoing competitor analysis, remaining current on industry news and emerging trends to inform strategic decision making.
• Achieved high client satisfaction by identifying and addressing key account needs.
• Mentored junior colleagues on best practices related to key account management strategies as well as ongoing professional development.
• Established quarterly sales targets for national accounts team members that aligned closely with corporate objectives.
• Travel Nation wide for Face to Face meetings
• Provided exceptional support to clients, fostering long-term partnerships and generating repeat business.
• Created customized sales proposals for key accounts, showcasing unique solutions tailored to their specific needs.
• Increased overall sales performance by implementing strategic account management plans.
• Achieved successful contract negotiations by utilizing strong persuasion skills and industry knowledge.
• Identified new business opportunities through market research and competitive analysis, driving revenue growth.
• Monitored sales trends within assigned territory, adjusting strategies as needed to maximize results.
• Built and maintained strong client relationships to drive business growth.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Managed a portfolio of national accounts, ensuring timely response to customer inquiries and efficient problem resolution.
• Contributed to strategic planning efforts designed to inform the ongoing growth of national key account management division.
• Delivered comprehensive sales presentations to potential clients, effectively communicating the value of products and services offered.

New Company Project from CEO and Executive Committee – Project Manager
Developing comprehensive purchasing strategies to drive organizational growth and enhance profitability.

Monthly Feedback from the Executive Committee (ExCo)
Range Planning

Compliance with Legal Regulations and Licensing Applications
Firearm, Ammunition, and Gun Trade Training

• Placing orders and maintaining product inventory
• Communicated with suppliers to negotiate best pricing on apparel and accessories.
• Managing cost prices and system updates
• Overseeing stock management in-store and at the distribution center (DC)
• Maintaining product ranges, including updates for new and existing products
• Negotiating prices with suppliers for promotions, bulk purchases, and price increases
• Optimizing assortment through a strategic method to evaluate all stores and products, ensuring proper clustering of stores with selected items, and eliminating underperforming products
• Continuously developing and strengthening supplier relationships for long-term, healthy business
• Establishing and maintaining strategic supplier partnerships, including performance evaluations
• Gathering market intelligence by scanning the external market to stay informed on industry trends, competition, and market developments
• Monitoring customer needs and purchasing trends
• Identifying new products to ensure a continuous and fresh offering
• Managing central selling prices in collaboration with the category planner
• Ensuring optimal DC service levels, including stock allocations and stock days coverage
• Minimizing out-of-stock and expired items at the DC
• Managing price claims and resolving discrepancies
• Planning spot promotions, monthly promos, and seasonal promotions
• Evaluating the success and outcomes of promotions
• Communicating promotion outcomes with suppliers to help allocate marketing budgets effectively
• Overseeing the opening of new Agri and Pet stores
• Maintained key item stock levels and wrote or expedited purchase orders.
• Collaborated with internal stakeholders to understand their needs, ensuring accurate product specifications were met in all purchases.

• Staff management
• Part financial management
• Income and expenses management
• Salespersonnel to make target and managing sales
• Direct GP and turnover management
• Promoting in store sales and marketing
• Handling all Backorders for company group
• Sales and marketing
• Internet/ web sales
• Handling all stock transfers to the Web sales
• Handling all transport of stock
• Sales manager
• Managing explosive safe and stock
• Stock management
• Daily, weekly, monthly admin reports
• Monthly internal audit report
• Cash up and Banking
• Till Control
• Returns
• Petty cash
• Debtors’ management
• Stock control – Receiving, Dispatch, IBT’s, Hazard counts
• Distressed stock
• Sponsorship report
• Voucher reports
• Outstanding debtors
• Firearms and explosive safe standards of Police

• Local buying
• Import buying
• Stock management
• Procurement budget management – Weekly and monthly
• Manage all dead stock and slow-moving stock
• Price management
• Handling all import queries
• Staff management
• Working with procurement team for bulk buying
• Handling all sales order/ backorders
• Handling all IBT’s
• Risk management – Cost vs
• Expenses
• Setting up structure and working plans for staff in warehouse
• Warehouse manager
• Communicating stock movement and planning with sales teams and directors
• Maintaining stock levels
• Sales promotions

• Personnel Management
• Stock Control
• Risk management – Income vs Expenses, Safety, Vehicle, Stock control
• Setting up the on-coming year’s budget
• Managing the current budget (Income statement, expenses, sales)
• Managing retail accounts
• Problem solving
• Managing parts department
• Seasonal seed orders for farmers
• Managing client services
• Fuel station – very strict management
• Full assistance to the marketing agent for my branch (Bonnievale)
• Fleet management
• Stock Take – Daily, weekly, monthly, main stock take
• Making sure that building is always neat and tidy
• Seasonal fertilizer budgeting and making sure for right imports

• Client service
• Stock take, organizing, planning and finalizing
• Stock take - daily, weekly, monthly
• Problem solving
• Organizing monthly display and branch specials
• Buying of stock for 5 branches
• Bulk buying, seasonal – Animal Health, Hunting, summer/ winter promotions, Festival promotions
• Communicating with head office for seasonal promotions
• Stock control (levels, old stock, seasonal, monthly, Negative, slow movers, claims and more)
• Managing the movement from receiving the stock to bulk store and shop
• Managing the inter-branch sending and receiving
• Handling stock orders from other branches
• Daily risk management
• Organizer of promotions at Festival
• Managing of personnel
• Making sure Invoicing and GRV are done
• Making sure shop is neat and tidy

• Buying of stock for 5 branches
• Bulk buying, seasonal– Animal Health, Hunting, summer/ winter promotions, Festival promotions
• Communicating with head office for seasonal promotions
• Stock control (levels, old stock, seasonal, Monthly, Negative, slow movers, claims and more)
• Managing the movement from receiving the stock to bulk store and shop
• Managing the inter-branch sending and receiving
• Handling stock orders from other branches
• Daily risk management
• Organizer of promotions at Festival
• Managing of personnel
• Making sure Invoicing and GRN are done