Renée Ghisolfo
Kuils River
Summary
Dynamic marketing professional with extensive project management experience at Distell Pty Ltd, excelling in campaign execution and cross-functional collaboration. Proven ability to enhance brand visibility and optimize processes, leveraging strong organizational skills and SAP CRM proficiency. Recognized for innovative budget management and fostering stakeholder relationships to drive impactful results.
Overview
20
20
years of professional experience
Work History
Marketing Administrator
Distell Pty Ltd/Heineken Beverages SA
03.2017 - 12.2024
- As an experienced professional with a strong background in project management and campaign execution, I have successfully managed the end-to-end process of product launches, pack upgrades, and brand awareness campaigns
- My responsibilities have included receiving campaign briefs from brand managers, processing information through SAP CRM, preparing procurement briefs for buyers, managing cost approvals, and ensuring the on-time, in-full (OTIF) delivery of merchandise to relevant plants and depots
- I work closely with the Trade Channel Manager to brief on upcoming campaigns and ensure seamless campaign management from start to finish
- Throughout my career, I've had the opportunity to refine my project management expertise, planning abilities, and interpersonal skills
- I've also gained valuable secondment experience, such as assisting the Hunters Edge Brand Manager (2018) and 4th Street Wines Marketing Manager (2019) on various projects, mentoring the Wine Intern, and shadowing market research activities with the Insights Manager on key projects, including the 4th Street and Extreme Hydex Restage (2023)
- These experiences have further improved my ability to manage cross-functional teams and stakeholders
- Being part of the BOT Project, to simplify with the planning of campaigns and to improve time management (2023) and appointed to stand in for Campaign Controller (2024)
SA Marketing Support, Spirits
Distell Pty Ltd
04.2016 - 02.2017
- Provided effective and efficient administrative support to the SA Spirits Team
- During this time, I've continuously improved my administrative and other support processes
- My approach ensured seamless collaboration with both internal and external stakeholders, building strong relationships
- One of my key achievements includes refining my innovative skills in developing comprehensive travel budget reports for the Spirits Team, to ensure better budget management
Project Assistant
The South African Brandy Foundation
09.2010 - 03.2016
- During my time at the South African Brandy Foundation, I handled finances for the annual brandy festival and monthly general expenses
- Assisting the director with the annual Brandy Guild event and give feedback to the board members
- (including SALBA, KWV, Distell, Edward Snell, Oude Molen, etc)
- I proudly represented the brandy industry at the South African Wine Route Forum (SAWRF)
- Liaise and support exhibitors during the Brandy Festival, hospitality schools, and Media PR events
- Assisting with the re-launch of the Brandy Route and more intimate brandy events around the country
- During my time at the South African Brandy Foundation, I have expanded my creativity thinking, gained to be more innovative and resilient
Office Manager and Ad-Hoc Projects
Peridot Communications
11.2004 - 04.2010
- I managed ad hoc projects to deliver a seamless execution, aligned with client objectives to deliver impactful results
- Assisting with Media Liaison and Media planning to elevate brand presence
- Managing the billing of client accounts and monthly general expenses
Education
Digital Marketing Strategy -
Distell
01.2020
Introduction to marketing in digitally enabled world -
Distell
01.2020
Project Management Agile Foundation -
01.2019
Emotional Intelligence -
01.2019
Effective Speaking and Presentation -
01.2019
Thinking Skills -
01.2018
Green Belt Training in Project Management -
Distell
01.2017
WSET Level 2 Award in Wines and Spirits -
University of Cape Town
01.2015
Advanced Brandy Course -
01.2015
Basic Financial Management -
University of Cape Town
01.2015
National Certificate in Secretarial - Law Practice
01.1995
Skills
- Project Management
- Organization and Planning
- Attention to Detail
- Teamwork
- Problem-solving orientation
- Ability to Prioritize
- Business Acumen
- Computer Proficiency (incl MS Excel, MS Word, SAP CRM and Aforza)
References
- Christelle Bester, Heineken Beverages SA, 0728247002
- Christelle Reade-Jahn, South African Brandy Foundation, 0824593749
Professional Attributes
- A high standard of professionalism in my work
- Ability to quickly identify and resolve problem/delay in project
- Able to work autonomously and in a team environment
- Deals effectively with pressure, remains optimistic and persistent
- Adaptable to changes, quick learner and high performer
- Continuously strives to develop and improve own capabilities.
- Ability to lead, encourages, inspire and support others to deliver within the work environment.
Timeline
Marketing Administrator
Distell Pty Ltd/Heineken Beverages SA
03.2017 - 12.2024
SA Marketing Support, Spirits
Distell Pty Ltd
04.2016 - 02.2017
Project Assistant
The South African Brandy Foundation
09.2010 - 03.2016
Office Manager and Ad-Hoc Projects
Peridot Communications
11.2004 - 04.2010
Digital Marketing Strategy -
Distell
Introduction to marketing in digitally enabled world -
Distell
Project Management Agile Foundation -
Emotional Intelligence -
Effective Speaking and Presentation -
Thinking Skills -
Green Belt Training in Project Management -
Distell
WSET Level 2 Award in Wines and Spirits -
University of Cape Town
Advanced Brandy Course -
Basic Financial Management -
University of Cape Town
National Certificate in Secretarial - Law Practice
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