Renata Narayan
Senior Fashion Merchandiser
Cape Town,WC
Summary
Accomplished Fashion Director at Shree Design And Fashion House, I leveraged trend forecasting and fashion styling to elevate brand recognition significantly. With a knack for fostering innovation and strong supplier relationships, I spearheaded successful collections and marketing campaigns, enhancing sales and customer satisfaction. My creative vision and strategic social media skills resulted in high-profile editorial features, solidifying industry standing.
Ambitious individual crafting innovative, trend-forward garments for array of styles. Possesses deep understanding of fashion industry with strong technical skills and eye for fine detail. Creator of high-quality pieces utilizing comprehensive planning process to guide garment construction. Proven ability to create designs reflecting client needs and current trends in fashion industry. Skilled in leading teams and facilitating smooth production processes. years of experience in fashion design and apparel production. Proven history of successful collaboration with clients, brand managers and executives to deliver seasonal lines and specialized projects. Identifies target markets and deliver on emerging trends.
Overview
14
14
years of professional experience
2
2
Certifications
Work History
Fashion Director
Shree Design And Fashion House
01.2019 - 05.2024
- Fostered a culture of collaboration and innovation within the fashion team, leading to more creative and successful collections.
- costing and pricing within the budget
- negotiation with both buyers and suppliers
- international travel regularly to purchase latest forecasted items .
- redesigned overseas samples to create an original look
- Increased brand recognition by developing and executing innovative marketing campaigns for fashion products.
- Established strong relationships with media outlets, leading to regular coverage of product launches and other noteworthy happenings at the company.
- Developed comprehensive training programs for new employees, ensuring a thorough understanding of company culture, policies, and expectations.
- Led a team of designers in creating seasonal collections that consistently received high praise from customers and industry professionals alike.
- Strengthened relationships with key industry partners through effective networking and collaboration opportunities.
- Enhanced overall visual merchandise strategy, resulting in increased sales and customer satisfaction.
- Collaborated with public relations teams to secure high-profile editorial features, raising brand awareness among target audiences.
Senior Fashion Merchandiser
Coventry Clothing
01.2017 - 01.2019
- Developed strong cross-functional partnerships with marketing and e-commerce teams to create cohesive brand experiences across all channels.
- Handled multiple new accounts and chainstore accounts
- pricing . costing and negotiation of pricing with buyers and suppliers
- Negotiated advantageous terms with suppliers regarding payment terms, discounts, and promotional support.
- Contributed to seasonal trend forecasting by staying informed of emerging styles through industry publications, trade shows, and market research.
- Trained and mentored new team members on company policies, visual standards, and best practices in fashion merchandising.
- Ensured consistent execution of brand image guidelines throughout all visual merchandising efforts.
- created and developed two pop up stores namely mega linen and mates linen in order to sell our items independently
- Enhanced store appearance by consistently maintaining clean, organized, and visually appealing merchandise presentations.
- Optimized floor layouts by strategically positioning high-margin products near high-traffic areas to encourage impulse purchases.
- Implemented effective markdown strategies for clearance items, maximizing profitability while maintaining a fresh retail environment.
- buying fabrics
- buying trims
- shipping
- traveling constantly overseas with buyers from chainstores
Merchandiser
Maytex Industries
12.2015 - 01.2017
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Verified products appeared at correct locations in proper quantities.
- Updated pricing and signage to complete product displays and educate customers.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Inspected merchandise for quality and arranged proper display location on floor.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Assisted customers in locating desired items or suggesting suitable alternatives when necessary, contributing to an elevated shopping experience.
- implemented new designs for the independent department
- incharge of buying new packaging
- incharge of development and redesigning of packaging
- approved new designs from the design team
- handled kpi's
- managed the production and the independent warehouse team to ensure correct delivery to chain stores
Merchandise Coordinator
Styles Ahead
01.2010 - 12.2015
- Established strong vendor relationships to maintain and support business.
- created fond new business relationships with chain stores and independent stores
- created new fond relationships with local and international suppliers
- bought the latest trends and forecasted according to seasonal trends
- approval of samples before bulk production
- inspection after bulk production
- buyer shopouts overseas
- Answered customer questions regarding store merchandise, department information, and pricing.
- Verified products appeared at correct locations in proper quantities.
- Conducted regular competitor analyses to identify market trends and opportunities for growth.
- managed staff junior merchandisers , coordinator and warehouse staff
- costing briefs
- price negotiation with suppliers
- price negotiation with buyers
- paid staff
- handled all account related details including monthly remittance ect with the accountant
Education
Bachelor of Arts - Fashion Design
South African Institute of Style
Westville, South Africa 04.2001 -
Skills
Fashion styling
Certification
B a degree
Timeline
Fashion Director
Shree Design And Fashion House
01.2019 - 05.2024
Senior Fashion Merchandiser
Coventry Clothing
01.2017 - 01.2019
Merchandiser
Maytex Industries
12.2015 - 01.2017
Merchandise Coordinator
Styles Ahead
01.2010 - 12.2015
Bachelor of Arts - Fashion Design
South African Institute of Style
04.2001 -
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