Rena Pieterse

• Conducted regular competitor analysis to identify market trends and opportunities for growth.
• Optimized markdown strategies to minimize excess inventory while maintaining profitability targets.
• Launched new product lines successfully, coordinating merchandising efforts with marketing initiatives to maximize visibility and traction.
• Create targeted promotional campaigns that drives foot traffic and increased sales.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Created content and promotional materials to drive engagement and conversions.
• Built strong relationships with industry professionals and influencers.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Collaborated with cross-functional teams to develop innovative product launches and promotions.
• Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
• Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
• Optimized digital marketing efforts for increased online presence and customer engagement.
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
• Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
• Evaluated competitor activity to inform strategic decision-making within the marketing and merchadnise department.
• Increased customer engagement by developing and implementing multi-channel marketing strategy tailored to diverse audience segments.
• Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement.
• Optimized marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
• Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
• Achieved substantial growth in social media followers and engagement by curating compelling content and leveraging analytics for content strategy.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Conducted market research to identify new opportunities and target markets.
• Wrote and distributed press releases to increase brand visibility.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

Reporting to the Managing Director

• Campaign management and ROI analysis for every promotion and marketing initiative
• Reputation management
• Mentor all team members to reach full performance within the various departments
• Analyse store performance, stock efficiency and sales growth
• Store communication to ensure implementation of marketing and sales initiatives
• Implement and develop the Crazy Store duck mascot
• Manage all sponsorship opportunities
• Manage new range and product launches
• Implemented a Call Centre and customer care department for improved customer care
• Centralizing strategy implemented for cost saving and improved contributions
• Assist in range building and set pricing strategies
• Competitive analysis of the South African markets
• Achieve service delivery and improve consistent quality of products
• Analyze stock levels and sell through of products
• Assist in identifying areas of product development
• Develop and execute the company's marketing and merchandising strategies
• Develop and manage the company's brand
• Develop and execute marketing plans, including advertising, public relations, and social media campaigns
• Manage the company's product assortment, including product selection, pricing, and placement
• Work closely with the operations team to ensure that the company's marketing and merchandising strategies are aligned with the company's sales goals
• Monitor and analyze market trends and competition
• Develop and manage marketing budgets

• Company Overview: Green Cross is South Africa's leading comfort footwear brand with a retail and wholesale sales channel
• Reporting to the Managing Director
• Appointed to grow and manage the wholesale channel and to put processes in place for better service delivery and customer service in order to grow revenue
• Stabilising the decline of the wholesale environment
• Restructuring of the department to create efficiency
• Implemented a call centre and customer care department for improved customer care
• Centralising strategy implemented for cost saving and improved contributions
• Manage all operations in retail and wholesale channel
• Manage the wholesale sales team
• Develop new markets in Africa
• Assist in range building and set pricing strategies for both channels
• Build and maintain key customer relationships
• Implemented a customer care department and telesales department
• Set and achieve all budgets for the company
• Improved DIFOT of all product channels
• Achieve service delivery and improve consistent quality of products
• Manage communication to customers
• Manage stock levels and sell through of products
• Assist in identifying areas of product development
• Manage credit balances and OTB of the wholesale channel

• Company Overview: Green Cross is South Africa's leading comfort footwear brand with a retail and wholesale sales channel
• Reporting to the Managing Director and Group Services
• Development of retail and wholesale strategy and marketing execution plans
• Developed and implemented a full operations plan with regards to retail and wholesale strategy
• Develop and implement brand support material for both retail and wholesale
• Develop and implement new seasonal launch and product launch plans for Green Cross across all channels
• Leverage market information and analyse seasonal trends to maximise business opportunities
• Implementation of BTL and ATL brand plans
• Developed and implemented a sound digital strategy
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Increased presence in social media
• Mentored junior team members, fostering professional development and enhancing overall team performance.
• Determined go to market pricing for both retail and wholesale channels based on margins and volumes
• Streamlined marketing processes for improved efficiency and cost savings.
• Budget planning
• Build a product range for all channels in the business
• Established strong relationships with key industry influencers, amplifying brand reach through strategic partnerships.
• Seasonal competitor analysis in all channels
• Launched successful product lines by conducting thorough market research and competitive analysis.
• Drive traffic to retail, convert visits in purchase, and re-enforce the company brands position and credentials
• Evaluated campaign effectiveness using metrics such as ROI, CTR, and conversion rates to inform future strategies.
• Communication with Regional Managers - liaison regarding all regional initiatives
• Conducted regular competitor analysis to identify gaps in the market and capitalize on emerging trends.
• Drive analysis in order to ascertain ROI
• Oversaw budget allocation across multiple channels, ensuring efficient use of resources in achieving marketing goals.
• Liaise with and maintain relationships with key suppliers
• Collaborated with sales team to align marketing initiatives for maximum impact on revenue growth.
• Coach and mentor team of direct reports
• Drove customer retention efforts with targeted loyalty programs and promotional offers.
• Building brand awareness, sales and consequently market share through the strategic and tactical use of advertising
• Negotiated vendor contracts, securing favorable terms and cost savings for the company.
• Building good relations with the public through the effective use of public relations
• Developed data-driven strategies to boost lead generation and conversion rates.
• Implement visual merchandise standards to display product and create departments to increase sales
• Enhanced customer engagement with personalized email marketing campaigns.
• Rebranded wholesale business in line with the corporate rebrand of the business
• Assist planning on production volumes and ensuring that stock gets allocated to the right channels to optimise sales
• Coordinated trade show presence, increasing brand visibility and fostering new business opportunities.
• Assist buying on identifying product opportunities in the market to increase offering and target market
• Optimized website content for better search engine ranking and increased organic traffic.
• Managed cross-functional teams to ensure timely completion of marketing projects.
• Identify new retail store potentials for expanding into malls
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Evaluate feasibility of new store opportunities
• Determining feasibility of retail channel and wholesale channel overlap
• Building key relationships with our wholesale partners and assisting in their business needs

• Company Overview: Dunns is an affordable South African fashion retailer with over 200 stores that specialises men's and women's clothes and competitive deals for cellular, tablet, DStv and flash
• Reporting to the Managing Director
• Implement and create the marketing strategy
• Preparation and presentation of marketing reports
• Negotiation of terms, deals, rates and sponsorships
• Manage and create social media platforms
• Responsible for the marketing of 265 stores nationally as well as Botswana, Swaziland, Namibia and Lesotho
• Manage relationships with magazines for free editorial space
• Ensure integrated marketing approach across multiple channels (ATL; BTL; PR; In Store; Activations)
• Set co-ordinate and manage Promotional Calendar
• Drive analysis in order to ascertain ROI
• Liaise with and maintain relationships with key suppliers
• Coach and mentor team of direct reports
• Building brand awareness, sales and consequently market share through the strategic and tactical use of advertising
• Building good relations with the public through the effective use of public relations
• Ensure competitive marketing of brand
• Growing the market share in retail outlets by assessing and evaluating all opportunities and growth potential
• Reviewing brand performance with retail management where appropriate and presenting future plans to retailer
• Work closely with all buyers, assisting in product reviews and the planning of the promotional activity
• Manage the brand and control the use of the brand in all press and communications

• Company Overview: Dunns is an affordable South African fashion retailer with over 200 stores that specialises men's and women's clothes and competitive deals for cellular, tablet, DStv and flash
• Reporting to the Managing Director
• Manage sales of the company
• 265 stores in South Africa and Africa
• Manage 17 regional managers to achieve sales budget of the company
• Implement sales plans and budgets on a regional and store level
• Manage regional expenses, sales and budgets
• Manage stock in stores to ensure all stores have the right stock
• Control the property portfolio, decision making on the opening and closing of stores
• Responsible for the look and feel in stores as well as displays and executions of marketing plans
• Preparation and presentation of marketing reports
• Negotiation of terms, deals, rates and sponsorships
• Full sales and marketing functions for the company was handled
• Dunns is an affordable South African fashion retailer with over 200 stores that specialises men's and women's clothes and competitive deals for cellular, tablet, DStv and flash

• Company Overview: Dunns is an affordable South African fashion retailer with over 200 stores that specialises men's and women's clothes and competitive deals for cellular, tablet, DStv and flash
• Reporting to the Managing Director
• Preparation and presentation of marketing reports
• Negotiation of terms, deals, rates and sponsorships
• Social media platforms
• Responsible for the marketing of 265 stores nationally as well as Botswana, Swaziland, Namibia and Lesotho
• Manage relationships with magazines
• Drive traffic to retail, convert visits in purchase, and re-inforce the company brands position and credentials
• Communication with Regional Managers - liaison regarding all regional initiatives
• Ensure integrated marketing approach across multiple channels (ATL; BTL; PR; In Store; Activations)
• Co-Ordinate and manage Promotional Calendar
• Drive analysis in order to ascertain ROI
• Liaise with and maintain relationships with key suppliers
• Coach and mentor team of direct reports
• Building brand awareness, sales and consequently market share through the strategic and tactical use of advertising
• Building good relations with the public through the effective use of public relations
• Ensure competitive marketing of brand
• Management and control of marketing budgets and expenditure
• Planning and execution of a comprehensive public relations strategy internally and externally
• Dunns is an affordable South African fashion retailer with over 200 stores that specialises men's and women's clothes and competitive deals for cellular, tablet, DStv and flash

• Company Overview: Hirt & Carter is South Africa's leading supplier of systems-driven, integrated print solutions, providing a turnkey service to the marketing, advertising and general communications industry across numerous print technologies
• Reporting to the Managing Director
• Identified and developed new markets
• Plans how to increase markets share within market segments
• Product Knowledge and product development
• Increased customer base and maintained customer retentions
• Customer retention
• Grow contracting component of business
• Increases effectiveness and develops customer relations by providing a total solution selling service
• Liaises with production in terms of providing full and efficient service to the customer
• Hirt & Carter is South Africa's leading supplier of systems-driven, integrated print solutions, providing a turnkey service to the marketing, advertising and general communications industry across numerous print technologies

• Company Overview: Hirt & Carter is South Africa's leading supplier of systems-driven, integrated print solutions, providing a turnkey service to the marketing, advertising and general communications industry across numerous print technologies
• Reporting to the Managing Director
• Setting annual sales budgets
• Meet regularly with clients in order to strengthen client relationship
• Understands clients business needs
• Sell all services and constantly keep clients up to date with innovation and the latest technology offering
• Constantly keeping up to date with product offering
• Communicate with production and make sure jobs are completed timeously and efficiently
• Ensure that the best value is achieved for each job
• Ensure that all costs on the jobs are analysed and that the job are profitable
• Ensure that all briefs are accurate
• Invoice all jobs on completion
• Ensure that all necessary quality measures are in place to guarantee customer satisfaction
• Ensure that invoices & statements are delivered timeously and all queries sorted out
• Hirt & Carter is South Africa's leading supplier of systems-driven, integrated print solutions, providing a turnkey service to the marketing, advertising and general communications industry across numerous print technologies

• Company Overview: North South Productions provides a comprehensive production service for stills and film
• Actively involved in growing the companies from a 2 million turnover per year to a R50 million company
• North South Productions provides a comprehensive production service for stills and film