Reilly Shaw
Digital Marketing
Summary
Talented Digital Marketing professional with well-organized and data-driven approach to prospecting leads, developing strategies and improving ROI. Proficient in Project Management and CMS platforms, SEO optimization and CRM software. Good interpersonal, communication and planning abilities.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Search Engine Optimization Specialist
PrimePixels
, UK
07.2021 - Current
- Responsible for:
- Heading up SEO efforts within the company
- Development of SEO products for the sales team to sell to B2B and B2C clients
- Implementation of SEO strategies and activities within the agency
- Meta‑Data optimization (Meta‑descriptions, titles, slugs, canonical tags, H1 Heading, H2 Headings, Alt text, image optimization)
- Providing training for Keyword Research to content writers
- Keyword research
- Providing best practices to other SEO content writers
- Youtube Content optimization
- Social media SEO optimization
Content Writer
PrimePixels
, UK
04.2021 - Current
- Responsible for:
- Writing blogs and other conversion copy for clients (Wide variety of clients in different industries including but not limited to Fashion, Tech, Chemical, insurance, CBD etc.)
- Developing blog strategies for clients with different verticles
- Optimizing copy for SEO strategies and efforts
- Writing Short form copy for social media
- Content audits (Web, social media, blogs)
Web Project Manger
PrimePixels
, UK
04.2021 - Current
- Responsible for:
- Sales Quotes
- Co-ordination website developers and resources
- Communication between client, Web developers and Management
- Planning project budgets and time frames
- Working on CMSs (WordPress, Shopify, Squarespace)
- Delivering websites to clients
- Identified issues, analyzed information and provided solutions to problems.
Assistant Manger
PrimePixels
01.2021 - Current
- Planned team-building exercises to increase employee performance and job satisfaction.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Maintaining and Growing Company culture
- Assist in client complaints and team conflict
- Reporting to Manger and Higher management
Account Manager
PrimePixels
, UK
01.2021 - Current
- Responsible for:
- Relations between clients and company (B2B)
- Development of social media strategies (B2B)
- Daily admin and reporting for clients (B2B)
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Analyzed account details such as usage, sales data and client comments to enhance understanding of effectiveness and client needs.
Chief Executive Officer
Shaw Digital
Cape Town
03.2021 - Current
- This position is self‑appointed due to the company being developed and grown by myself and is a"Side‑business"
- The daily running of client acquisition, social media, communications, and other forms of management takes
SEO Content Keyword researcher
Comparing Expert
, Australia
07.2018 - 01.2021
- J&J Chemical division, Identification of potential content to bring in organic traffic
- Identification of Keywords with user intent for conversion copy to be written for web pages and for blog strategies
- Consulting on SEO practices for content writing and integration
- Identification of Competitors and their strategies for SEO content
Salesperson
Computer Mania
Cape Town
07.2018 - 01.2021
- Daily operations of store
- Customer relations
- Technical support
- Daily cash accountancy + Monthly Banking and balance sheets
- Sale of high end computer and business support equipment
Digital Marketing Specialist
Icarus Digital
Cape Town
01.2018 - 02.2019
- Connecting with Clients
- Producing social media content and strategies
- Graphic design elements
- Development of organic video content
- Develop paid media strategies
- Keyword research for content optimisation
Chief Marketing Officer
Dimension Nine
Cape Town
11.2017 - 02.2018
- For:
- Creating strategic Direction
- Delegating marketing tasks to the marketing team
- Developing paid and organic content strategies
- Management of Personnel of marketing team
- Creating budgets in line with company spending to boost sales
- Heading up sales and channels for Company
Personal Assistant
Lucky Rabbit Films
08.2017 - 02.2018
- Cape Town
- Responsible for organizing/arranging meetings for the Exec Producer
- Responsible for balancing and distributing remuneration to crew and Talent
- Responsible for organising shoot locations
- Responsible for organizing Talent for shoots
- Creating Database for shoot locations based on location characteristics
- Companies worked with during duration:
Dimension Nine
Cape Town
01.2017 - 02.2017
- Responsible for giving creative direction for video production
- Creating rough and final drafts of videos before sending them to clients (Colour grading, editing, organizingmedia etc.)
Web Designer
African Tails
- Contracted to repair/fix basic HTML site for the NGO and
- Integrate some new features into the website that were missing
- Add new products to the website.
Education
Matric / GCSE -
Milnerton High School
01.2012 - 01.2016
Brand Building Practice - undefined
Vega - Marketing School (The Independent Institute of Education) (British Accreditation Council
01.2017 - 01.2018
Bachelor of Commerce - Digital Marketing, Marketing
Vega, The Independent Institute of Education) (British Accreditation Council
Skills
Social Media Marketing
Content WritingKeyword ResearchWordpressAnalytics and metrics
Adobe Creative Suite
Brand Management
Certification
SEMrush PPC Fundementals
Timeline
Search Engine Optimization Specialist
PrimePixels
07.2021 - Current
Web Project Manger
PrimePixels
04.2021 - Current
Content Writer
PrimePixels
04.2021 - Current
Chief Executive Officer
Shaw Digital
03.2021 - Current
Assistant Manger
PrimePixels
01.2021 - Current
Account Manager
PrimePixels
01.2021 - Current
Salesperson
Computer Mania
07.2018 - 01.2021
SEO Content Keyword researcher
Comparing Expert
07.2018 - 01.2021
Digital Marketing Specialist
Icarus Digital
01.2018 - 02.2019
Chief Marketing Officer
Dimension Nine
11.2017 - 02.2018
Personal Assistant
Lucky Rabbit Films
08.2017 - 02.2018
Dimension Nine
01.2017 - 02.2017
Brand Building Practice - undefined
Vega - Marketing School (The Independent Institute of Education) (British Accreditation Council
01.2017 - 01.2018
Matric / GCSE -
Milnerton High School
01.2012 - 01.2016
Web Designer
African Tails
Bachelor of Commerce - Digital Marketing, Marketing
Vega, The Independent Institute of Education) (British Accreditation Council