Regomoditswe Kobe
Account Director
Johannesburg,GP
Summary
I’m a Public Relations and Digital Communications professional with over eight years of experience helping brands tell meaningful stories, build trust, and connect with their audiences in ways that drive real impact. My work sits at the intersection of creativity, strategy, and purpose, blending digital innovation, ESG commitments, and audience insights to deliver campaigns that shape reputation and inspire change.
Corporate PR has naturally landed on me, much like consumer and influencer communications, and I’ve grown to love seeing all the planning and hard work come to life through meaningful results. I’ve led integrated, multi-market programs across PR, digital, influencer, and paid media, working closely with senior leaders and global teams to bring bold ideas to life.
What excites me most is using storytelling to move people, spark conversations, and position brands as thoughtful, forward-looking leaders. I’m certified in emotional intelligence and believe empathy and creativity go hand in hand when building strong connections. With a balance of analytical thinking and creative direction, I thrive in spaces where strategy meets heart.
Overview
8
8
years of professional experience
Work History
Account Director
Edelman
11.2024 - Current
- Lead integrated communications for corporate and consumer clients.
- Oversee PR, influencer, and social teams to drive cohesive global campaigns.
- Build and manage C-suite relationships, strategic planning, and issue navigation.
- Lead crisis communication planning, media engagement, and reputation management.
- Develop marketing strategies tailored to client needs and industry trends.
- Oversee cross-functional teams to ensure seamless project execution and on-time delivery.
- Track KPIs and analytics across paid, earned, shared, and owned media.
- Manage client budgets and resources to optimize campaign performance.
- Drive strategic account management initiatives to strengthen client relationships and business growth.
Account Director
Tribeca Public Relation
04.2023 - 10.2024
- Delivered newsroom-style PR operations, daily reputation monitoring, and executive visibility strategies.
- Led crisis communication and media training for high-profile clients; drafted statements and managed press engagement.
- Supported internal and external communications, change management, and brand-building initiatives.
- Mentored junior team members to foster professional growth and skill development.
- Analyzed market data to identify opportunities for account growth and revenue generation.
- Facilitated client meetings to share updates, gather feedback, and ensure continuous improvement.
- Implemented performance metrics to assess account success and inform strategic decisions.
Senior Account Manager
MSL Global
04.2019 - 03.2023
- Developed and executed multi-country campaigns across Sub-Saharan Africa.
- Led media relations, thought leadership initiatives, and social media integration.
- Managed live digital coverage, PR planning, and strategic content development.
- Managed client portfolios, ensuring alignment with strategic objectives and fostering long-term relationships.
- Developed and executed account strategies to enhance client satisfaction and retention rates.
- Led cross-functional teams in delivering tailored solutions that met diverse client needs.
- Analyzed market trends and client feedback to identify opportunities for service enhancements.
Account Manager
Eclipse Public Relations
03.2018 - 03.2019
- Delivered compelling media pitches, stakeholder engagement, and creative campaign concepts.
- Built long-term media partnerships and provided campaign analytics.
- Managed client relationships, ensuring alignment with strategic objectives and enhancing satisfaction.
- Developed and executed detailed account plans to drive client engagement and retention.
- Collaborated with cross-functional teams to deliver integrated communication solutions.
- Analyzed market trends to identify opportunities for account growth and service enhancement.
Education
Diploma - Public Relations
Varsity College
01.2016
Certificate - Events Management
Varsity College
01.2013
Skills
Global & Regional PR Strategy
References
Available upon request.
Key client experience
- Nestle (Consumer)
- Meta (Consumer)
- AFI (Consumer)
- Haleon (Health/Consumer)
- Profmed (Health/Consumer)
- Bank Zero (Banking)
- EZaga (Banking)
- QuickBooks (Accountancy/Finance)
- SAIPA (Accountancy/Finance)
- Momentum (Financial/corporate)
- DoshFX (crypto)
- Cliffe Dekker Hofmeyr (Legal)
- Altron (Tech)
- Simba (Consumer)
- HP (Tech/CorpSumer)
- Coronoation (art/insurance)
Additional Highlights
- Comfortable in matrixed, global organisations
- Digital-first thinker with a PESO model fluency
- Adept at managing transformation messaging and internal culture shifts
- Deep knowledge of Southern Africa and SSA regional media landscape
Timeline
Account Director
Edelman
11.2024 - Current
Account Director
Tribeca Public Relation
04.2023 - 10.2024
Senior Account Manager
MSL Global
04.2019 - 03.2023
Account Manager
Eclipse Public Relations
03.2018 - 03.2019
Certificate - Events Management
Varsity College
Diploma - Public Relations
Varsity College