Refilwe Matlheketlha

Subject 1: Introduction to Marketing 1st year level
Subject 2: Strategic Brand Management 1st & 2nd year level
• Preparation and lecturing as per the Module Guide
• Teaching curriculum outcomes as per contract hours and stipulated per pre agreed timetable
• Briefing students for assignments and providing feedback in a timeous manner
• Presenting class marks and feedback to the MODULE DISCIPLINE LEADER (MDL) and discuss appropriate interventions for improved student success
• Actively engaging with current trends in teaching and learning strategies within The IIE VEGA environment.
• CX Role: Included in the strategic brand module that I lecture. To give first year strategic brand students an understanding of how Customer Experience affects the brand’s equity and give examples of all the touchpoints involved in the process of building brand advocacy on and offline.

• Support the Chief Executive with Account Based Marketing through networking with related professionals to open up business opportunities.
• Taking client brief and formulating a project plan and budget outline.
• Insight gathering from Proof of Concept to Data analytics and recommendation
• Conduct market research, develop strategy and implementation plan for onboarded clients.
• Design the customer experience journey maps and brief it to the team of professionals responsible for different touchpoints.
• Continuous C-Suite discussions and managing client expectations through with a wide contact surface (beyond CMI)
• Managing of PSL (Preferred supplier lists) and multiple marketing agencies
• Managed marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
• Meaningful reporting and Presentation of ROI monitoring and results for implemented campaigns (Digital and traditional)

• Managed a R15m Marketing Budget and the overall performance of the marketing function, including alignment of business strategy for commercial, High Risk and Industrial waste sector.
• Conducted Business Intelligence and competitors and user experience benchmarking to develop a new service offering that grew a segment of the business.
• Delivered comprehensive Market Intelligence reports that resulted in the growth of sales by 12% in 6 months.
• Created effective sales plans utilizing customer needs forecast to increase market share and subsequently launched an online service offering as an extension of overall company services.
• Rolled-out and managed a lead generation platform in 3 months and saved the company over R600 000 by streamlining all Marketing Agencies that supported the overall commercial strategy

• Founded the marketing agency and Developed key operational initiatives to drive and maintain substantial business growth and grew the company brand by 50% Annually for 4 consecutive years.
• Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
• Acquired new clients and created over 180 new jobs across the African Continent for an Enterprise Support Program
• Spearheaded matrix organizational plan with clear roles and responsibilities to enhance processes, maintain quality and enforce regulatory compliance for a team of 10 freelancers.
• Reviewed individual freelancer performance and worked with leadership to improve processes, procedures and practices.
• Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
• Established, optimized and enforced business policies to maintain consistency and high-quality standards across industry operations.
• Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
• Omni-Channel management and collaboration with other media agencies
• Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.

• Spearheaded the company’s strategic marketing and Member communications drive for all business units within the company.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Used Anthropology market research to segment clients for below the line campaign
• Developed comprehensive strategies for Membership acquisition that saw a return of 60% on COS in less than 4 months, including the development and management of a Data Centre Marketing which attracted over 3000 new sales channel partnerships during my tenure.
• Reduced customer churn by 2% by reactivating dormant consumers through design thinking and customer experience research.
• Remodeled the official company page from HTML to Responsive in less than 4 weeks by working with webmaster and matrix team responsible for different touchpoints. i.e. social media platforms to CRM self service platform.

• Successfully managed marketing and communications for the 12 Agri-processing business unites in 29 Sub-Saharan countries
• Conducted consumer loyalty management research by Lead market research projects from design to analysis and presentation stage to determine user experience and gap analysis
• Completed the customer Loyalty research with 98% hit rate and 85% response rate; Implemented business development recommendation strategies and increased sales by US$25m in one year; Enabled export activities of South African engineering machines for Sub-Sahara region; Developed and project managed the customer service training Centre (incl
• Development of training modules) AND launched an SME Milling plant to Sub Saharan Africa clients including management of PR activities
• Created printed marketing materials designed to drive campaigns.
• Directed marketing projects through conceptual planning, schedule management and final implementation.

• Innovatively managed all PRASA Property’s marketing and brand portfolio of more than 600 stations across South Africa including reporting on vacancies, CRM and strategic projects.
• Ensured CRM data was meaningful and actionable.
• Conceptualized brand identity and developed unique accompanying campaigns to build brand equity to have PRASA properties be the preferred choice for long term developmental leases.
• Managed all internal communications.
• Incorporated brand changes into marketing messages to drive customer engagement and maximize profits by reducing vacancy rates.
• Innovated the use of non-productive space into income generating platform by inviting service providers to bid for the space.
• Increased brand awareness through event marketing, trade shows and property spacial planning and staging.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Tracked key metrics and developed reports that have impact on decision-making process.

• Efficiently supported the Marketing Director in delivering on marketing strategy
• Project managed the senior marketing team’s action items derived from meetings, including editorial content for website and fact-sheets, press releases and reputation management documents, event management support.
• Overlooked the internal innovation program for internal stakeholder engagement.

• Used Microsoft Word and other software tools to create documents and other communications.
• Developed team communications and information for meetings.
• Developed and maintained courteous and effective working relationships.
• Prepared a variety of different written communications, reports and documents to ensure smooth operations.
• Maintained excellent attendance record, consistently arriving to work on time.