Summary
Overview
Work History
Skills
Timeline
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Refilwe Nyembe

Refilwe Nyembe

Customer Experience And Marketing Manager
Polokwane

Summary

Dynamic marketing professional with a proven track record at BMW Polokwane, excelling in digital marketing and customer acquisition. Achieved significant brand awareness through strategic campaigns and enhanced customer loyalty via personalized communications. Adept at project management and fostering team growth, driving impactful results in competitive markets.

Overview

16
16
years of professional experience

Work History

Customer Experience and Marketing Manager

BMW Polokwane
04.2023 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

Managing Director

Auto Accessories Polokwane (Tracker Fitment Center)
Polokwane
01.2019 - 03.2023
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
  • Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
  • Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Expanded market presence through successful negotiation of key partnerships and acquisitions.

General Sales Manager

BMW Polokwane
02.2017 - 01.2019
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
  • Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
  • Created comprehensive monthly reports showcasing departmental achievements, challenges faced, and opportunities for growth.
  • Developed a high-performing sales team through consistent coaching, training, and motivation techniques.

Corporate and Government Sales Executive

BMW Polokwane
04.2009 - 01.2018
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
  • Spearheaded entry into new markets, conducting feasibility studies and developing market entry strategies.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
  • Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
  • Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.

Skills

Social media marketing

Digital marketing

Customer acquisition

Social media platforms

Public and media relations

Customer relationship management (CRM)

Brand promotion

Project management

Corporate communications

Timeline

Customer Experience and Marketing Manager

BMW Polokwane
04.2023 - Current

Managing Director

Auto Accessories Polokwane (Tracker Fitment Center)
01.2019 - 03.2023

General Sales Manager

BMW Polokwane
02.2017 - 01.2019

Corporate and Government Sales Executive

BMW Polokwane
04.2009 - 01.2018

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Refilwe NyembeCustomer Experience And Marketing Manager