Refilwe Mofokeng

• Developed and executed marketing strategies to promote Group sub-brands with core focus on Civil Engineering, General Building projects, Mechanical and Electrical Engineering industry.
• Devised content strategy to effectively engage target audiences and executed comprehensive marketing plans to increase revenue to R1Billion.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Achievements

• Increased brand visibility and online engagement by 243.8% and achieved that by refreshing owned media platforms and implementing SEO strategies and increased
• Achieved a brand architecture overhaul of three main brands in the group to align with JSE listing plans.
• Established an NGO called InvesTong Foundation for the purposes of CSR
• Developed, Managed and Monitored budget allocation and resource utilization to maximize marketing ROI by 80% of previous annual spend.

• Founded a niche marketing agency and developed key operational initiatives to drive and maintain substantial business growth and grew company brand by 50% Annually
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Mentored junior team members, fostering professional development within organization.
• Took on interim management positions with my clients to spearhead marketing and training roles.
• Evaluated competitor activity to inform strategic decision-making within marketing department.

Key Achievements

• Increased the Continental footprint into 13 African Countries and offered strategic marketing support to Youth-led enterprises with key marketing decision making.
• Supported an FMCG client by expanding their market significantly by 3000% by developing a market penetration strategy and increased sales & distribution channels into chain stores in Nairobi, Mombasa, London and online by diversifying their service and introducing an online order system with delivery services.
• Developed product extensions that accommodated client’s saturated markets. i.e. restaurants that were willing to buy in bulk for the fast-food market.

• Parallel to running a marketing agency, concurrently offered subject matter expertise as an independent lecturer in Marketing, Innovation management, Business Management and Strategy.

Key Achievements

• Delivered above average class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions, and using techniques to track student participation.
• Achieved above 70% class average consistently in allocated core modules.
• Nominated for Dr Charles Freyson Teaching Excellence Awards.

• Took break from running agency to Manage R15m Marketing Budget and overall performance of marketing function of Averda Waste Management, including alignment of business strategy for commercial, High Risk and Industrial waste sector. Conducted Business Intelligence and competitors and user experience benchmarking to develop new service offering that grew segment of business.
• Omni-Channel management and collaboration with other media agencies.

Key Achievements.

• Rolled-out and managed lead generation platform in 3 months and saved company over R600 000 by streamlining all Marketing Agencies that supported overall commercial strategies.
• Converted sales drive into measurable actual sales using Market Intelligence in 6 months.
• Developed strategic marketing strategy and implementation plan in 3 months.

• Took on interim management of a client’s marketing function to assist with beneficiary marketing support and research of medical orthodontic businesses.
• Generated new business with marketing initiatives and strategic plans for 5 program beneficiaries nominated by RMA.

Key Achievements

• Successfully appointed and developed marketing strategies for 4 new beneficiaries, enhancing their market positioning and increasing sales through the RMA platform. This initiative led to a 20% increase in sales for these beneficiaries within the first year.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit by strategically targeting donors.
• Directed and presented real-time reports on current market conditions to upper management of medical prosthetic consulting rooms.

• Took on interim management of clients’ specific youth development program that supported fund beneficiaries with marketing support in 13 African Countries.
• Supported client with business analysis, and utilized diverse research techniques to amass key information and statistics to support business objectives.

Key Achievements

• Successfully identified market trends across 13 African countries, leading to the development of tailored strategic recommendations that empowered these youth-led enterprises in making informed marketing decisions. This initiative not only supported local businesses but also contributed to youth entrepreneurship development.
• Achieved measurable improvements in project efficiency and effectiveness through the application of analytical skills, which resulted in enhanced reporting accuracy and reduced time-to-insight for clients. For example, optimizing data collection processes led to a 20% reduction in the time required for data analysis.

• Interim management of client training operations that required mentorship of 30 business Owners per month in order to monitor progress in Marketing and Sales.

Key Achievements

• Acknowledged by SAB for outstanding contributions to the professional development of business owners, reflecting a commitment to fostering growth and success in the community.
• Established metrics for evaluating the effectiveness of training programs, demonstrating a direct correlation between training participation and improved business outcomes, such as increased sales revenue or customer satisfaction ratings.
• Identified critical skill gaps among business owners through detailed assessments, leading to the design and implementation of tailored training courses.
• Gathered feedback from team and department leaders to devise new training materials targeted on current needs.
• Assessed skill gaps for business owners and developed training courses to meet identified needs.

• Spearheaded company's strategic marketing and Member communications drive for all business units within company and Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Directed 12 marketing managers and performed performance evaluations.

Key Achievements

• Successfully appointed a new brand management agency to run with campaigns (online platforms (social and bought online banner and ATL) including management of contract and retainer.
• Developed an automated sales pipeline management tool that encompassed CRM, leads management, online digital marketing reporting and automated bulk e-mailer system and reporting.
• Successfully launched an internal change management team to assist with staff morale and implementation of internal communications projects.
• Successfully revamped the current organization’s website from an old HTML to a more responsive website in less than 4 months.
• Successfully launched three ISP products to marketing using both ATL and BTL and have seen a return on 60% on COS with in less than 4 months of launch.

• Successfully managed marketing and communications for 12 Agro-processing business units in 29 Sub-Saharan countries
• Developed and project managed customer service training Centre (incl Development of training modules) AND Launched economic Milling plant for SMEs to Sub-Saharan Africa clients through management of PR activities and brand awareness activities
• Directed marketing projects from conceptual planning, schedule management and final implementation.

Key Achievement

• Completed customer Loyalty research with 98% hit rate and 85% response rate; Implemented business development recommendation strategies and increased sales by US$25m in one year.

• Innovatively managed all PRASA Property's marketing and brand portfolio of more than 600 stations across South Africa including reporting on vacancies, CRM and strategic projects.
• Ensured CRM data analysis into meaningful, actionable insights to help improve vacancy rates and best performance of real estate division and Managed relations with external suppliers (facilities managers and billing agents) to standardize rates.

• Efficiently supported C-Suite Executives in managing senior teams in excess of 15 managers.
• Editorial content for website and fact-sheets, press releases and reputation management documents, event management support.
• Overlooked internal innovation program for internal stakeholder engagement.