Rebotile Malakalaka
Brand Strategist
Polokwane,LP
Summary
Experienced Marketing, Communication, Stakeholder Relations and Customer Relationship Management expert with over 12 years of experience in the marketing, communication, transportation and local government industries. Excellent reputation for resolving problems, generating innovative solutions and improving customer satisfaction.
Overview
22
22
years of professional experience
10
10
years of post-secondary education
Work History
Acting Manager: Intelligent Transport Systems
City of Polokwane (Leeto La Polokwane)
04.2022 - Current
- Lead a Team in the development, implementation, operations and maintenance of Intelligent Transport systems (ITS) used to support and monitor the bus operations.
- Assisted the City to increase passenger ridership and fare collection by implementing a successful turnaround strategy.
- Collaborated with team members to achieve target results.
- Utilised data generated by the systems to plan better and provide improved support to the operations team.
- Resolved problems, improved operations and provided exceptional support service to the operations time.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Identified issues, analyzed information and provided solutions to problems.
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
Assistant Manager Transport Regulation & Complianc
City of Polokwane
Polokwane
07.2019 - Current
- Carried out day-to-day public transport regulation and compliance duties accurately and efficiently.
- Successfully developed and maintained a public transport operations database within the local Municipality.
- Developed and maintained courteous and effective working relationships with public transport operators and stakeholders.
- Increased customer satisfaction by resolving applications and request for comments speedily.
- Used coordination and planning skills to achieve the implementation results according to schedule.
- Successfully provided COVID-19 support to public transport operations and facilities within the jurisdiction of the local municipality
Assistant Manager Marketing and Communications
City of Polokwane (Leeto La Polokwane)
04.2015 - Current
- Developed and Managed the brand and corporate identity strategy
- Strengthened promotional strategies to drive customer engagement and boost ridership.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Supervised and managed digital and social platforms
- Pioneered and supervised the development and implementation of a Mobile App (for improved customer convenience and engagements).
- Developed speeches for executive management and political leadership, and developed other information material for customers.
- Developed strategy to increase fare collection and ridership.
- Developed a Customer Relationship Management Policy and Managed a customer care centre.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Planned, organised and managed strategic events
- Responsible for Stakeholder and Media Management
Corporate Communications Manager
Polokwane Housing Association
Polokwane
07.2018 - 06.2019
- Capitalized on carefully built media relations to enhance outreach and public image.
- Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels.
- Evaluated program effectiveness to determine return on investment.
- Analyzed market data to inform strategic decisions.
- Managed company events and stakeholder meetings.
- Developed and promoted corporate brand, images and identity to media and public.
Special Focus Groups Coordinator
City of Polokwane
Polokwane
05.2011 - 03.2015
- Advocated for the rights, needs and inclusion of persons / groups with special need within the Municipality
- Actively listened to groups with special needs , handled concerns quickly and escalated major issues to relevant departments.
- Prepared variety of different written communications, reports and documents.
- Led projects and and events which promoted the rights and empowerment of persons and groups with special needs
- Delivered services to customer locations at various local communities within the Municipality, and within specific timeframes.
- Successfully developed and managed committees with interest groups.
Customer Care Agent
City of Polokwane
Polokwane
01.2009 - 04.2011
- Assisted walk-in customers with questions and queries.
- Built long-term, loyal customer relations by providing top-notch service and detailed account and service information.
- Communicated with clients regarding account services, statements, balances, other services of the Municipality.
- Helped large volume of customers every day with a positive attitude and focus on customer satisfaction.
- Sought ways to improve processes and services provided.
- Investigated and resolved customer inquiries and complaints quickly.
- Facilitated inter-departmental communication to effectively provide customer support.
- Enhanced productivity levels by anticipating needs and delivering outstanding support.
Admin Assistant
Department of Housing and Local Government
Polokwane
10.2005 - 12.2008
- Managed the office and administration of the General Manager: Transversal Services
- Arranged rooms and facilities to prepare for meetings.
- Performed routine clerical tasks by scanning, filing and copying documents.
- Answered multi-line phone system, routing calls, delivering messages to staff and welcoming visitors.
- Executed record filing system to improve document organisation and management.
- Composed, edited and prepared correspondence and other department documents.
- Prepared travel expense and monthly reports to submit for General Manager's approval.
Education
Master of Philosophy - Corporate Strategy
Gordon Institute of Business Science (GIBS) UP
Johannesburg 05.2020 - 12.2021
Postgraduate Diploma - Management (Business Administration)
Graduate School of Business (UCT)
Cape Town, South Africa 02.2018 - 06.2019
Management Programme - Public Relations
PRISA (PROVOX)
Johannesburg, South Africa 02.2016 - 03.2017
Bachelor of Arts - Communication Science
University of South Africa (UNISA)
Pretoria, South Africa 02.2008 - 12.2012
Matric -
Capricorn High School
Polokwane, South Africa 01.2002 - 12.2002
Skills
Transportation management systems
Information Systems
Transportation Management
Verbal and written communications
Promotional marketing and advertising
Crisis and emergency communications
Marketing and advertising strategies
Integrated marketing understanding
Marketing Communications
Online and traditional marketing
Advertising and marketing
Learning Management Systems
Innovation
Leadership
Data Analysis
Networking
Relationship Management
Referrence
Mr. David Ramakgwakgwa
Acting Director: Roads and Transportation Services
City of Polokwane
083 672 1298
Mr. Mantlako Sebaka
Manager: Marketing and Communication
City of Polokwane (Leeto La Polokwane)
083 667 0509
Adv Shafie Ameermia
General Manager: Transversal Services
Department of Local Government and Housing
078 458 4211
Timeline
Acting Manager: Intelligent Transport Systems
City of Polokwane (Leeto La Polokwane)
04.2022 - Current
Master of Philosophy - Corporate Strategy
Gordon Institute of Business Science (GIBS) UP
05.2020 - 12.2021
Assistant Manager Transport Regulation & Complianc
City of Polokwane
07.2019 - Current
Corporate Communications Manager
Polokwane Housing Association
07.2018 - 06.2019
Postgraduate Diploma - Management (Business Administration)
Graduate School of Business (UCT)
02.2018 - 06.2019
Management Programme - Public Relations
PRISA (PROVOX)
02.2016 - 03.2017
Assistant Manager Marketing and Communications
City of Polokwane (Leeto La Polokwane)
04.2015 - Current
Special Focus Groups Coordinator
City of Polokwane
05.2011 - 03.2015
Customer Care Agent
City of Polokwane
01.2009 - 04.2011
Bachelor of Arts - Communication Science
University of South Africa (UNISA)
02.2008 - 12.2012
Admin Assistant
Department of Housing and Local Government
10.2005 - 12.2008
Matric -
Capricorn High School
01.2002 - 12.2002