Rebecca Mpetu
Durban
Summary
Results-driven Marketing and Communications professional with four years plus of experience in digital marketing, brand management, and event coordination. Proven ability to design and execute marketing campaigns, manage social media platforms, and increased brand visibility and customer engagement. Strong background in content creation, market research, and client relationship management. Highly adaptable, creative, and detailed oriented, with experience working in fast paced environments.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Brand and Marketing Assistant
Zip and Zen
Durban, South Africa
04.2021 - 10.2024
- Designed and executed digital marketing campaigns across social media and email platforms
- Increased brand awareness and customer engagement through targeted campaigns
- Coordinated photoshoots, hired vendors, and managed campaign logistics
- Conducted market research and analyzed trends to improve campaign performance
- Managed client interactions and maintained strong customer relationships
- Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts.
Social Media Marketing Intern
Digi S Designs
Cape Town, South Africa
11.2022 - 03.2023
- Created and scheduled engaging content for Instagram, Facebook, and LinkedIn
- Designed visuals using Canva and other digital tools
- Conducted competetor analysis and trend research to optimize campaigns
- Contributed to overall marketing strategies and audience growth.
Receptionist
Clydesdale Cargo and Personnel Management
Durban, South Africa
01.2019 - 03.2019
- Managed front desk opereations and customer communication
- Handled inquiries and maintained professional client relationships
- Answered and directed incoming calls to relevant staff members using multi-line telephone system.
Assistant Event coordinator
Highfield House
Durban, South Africa
03.2015 - 12.2018
- Coordinated events including logistics, vendors, and client requirements
- Managed event timelines and ensured successful execution
- Assisted in Markeying and promotion of events
- Maintained clean, safe working environments to eliminate accident risks.
- Resolved customer queries and problems using effective communication and providing step-by-step solutions.
- Promoted safe working environment by implementing regulatory standards, policies and guidelines.
Education
Higher National Diploma - Public Relations
University of South Africa
Durban, KZN01-2021
Skills
- Digital marketing & Social media Management
- Microsoft Office & Canva
- Adminstrative & Organisational Skils
- Market research & Data Analysis
- Customer Engagement & Relationship Management
- Event Coordination & Planning
- Multilingual Communication
- Problem solving
Languages
English
Proficient
C2
French
Intermediate
B1
Swahili
Elementary
A2
Zulu
Proficient
C2
Certification
- Digital Enterpreneurship - 2023 [certified]
- Social Media Marketing Internship - 2023 [certified]
Additional Information
- Available for relocation and remote work
Timeline
Social Media Marketing Intern
Digi S Designs
11.2022 - 03.2023
Brand and Marketing Assistant
Zip and Zen
04.2021 - 10.2024
Receptionist
Clydesdale Cargo and Personnel Management
01.2019 - 03.2019
Assistant Event coordinator
Highfield House
03.2015 - 12.2018
Higher National Diploma - Public Relations
University of South Africa