Ratile Mathe

Ratile Mathe entered the industry via an AMASA (Advertising Media Association of South Africa) learnership programme, where she joined SMG in July 2011 as an Intern. She quickly worked her way up to a Media Research Analyst position working on Procter and Gamble and BlackBerry. And then moved up to a Strategist role on BlackBerry, but still performing Global reporting and Analyst duties in 2012. She then took up the role as Lead Strategist on other accounts such as Boston City Campus, John Frieda Hair care and King.com. More recent positions are Media Strategist on the Glaxo Smith Kline in 2014 at Mindshare, and on the ABSA account 2014 to 2017 at GroupM. Then she became Account Manager/ Senior Strategist on African Bank, Philips and Jaguar Land Rover account in 2017 -2018 at DAN. In 2019, she joined the Heineken Group Team at Dentsu as an Account Manager. Then promoted to Account Director in 2021. In June 2022, moved back to Mindshare to head up the KFC Account as Client Lead.

• Account Director/Team lead
• Account Management
• Media Strategy
• Media/Consumer/Competitor Research and Analysis for clients
• Innovative media solutions for brands
• Maintaining Client and Media Owner Relations
• Client Operations: Reporting, Ways of working, Financials, Forecasting

• Client Lead, Mindshare, 06/22, Present
• Account Director, Dentsu Aegis Network, 03/20, 05/22
• Account Manager /Snr. Media Strategist, Dentsu Aegis Network, 09/17, 02/20

• An online Digital Marketing Course at Red and Yellow, 2017
• A qualified Diploma in Digital Marketing at Brand School, 2015
• Guest Lectured at Boston Media House, which was a client/account I managed at the time at SMG, 2013
• Participated in SMG’s Global Sensing (South Africa) research studies where all agencies worldwide conduct surveys/research on the consumer market behaviours in their markets, 2012
• Completed a Media Management course at AAA School of Advertising while interning at SMG, after completing a BA degree in Journalism at the University of Johannesburg, 2011

• MMA 2023 - Omnichannel Integration, Gold for Mindshare/KFC “Chicken for Breakfast”
• MMA 2023 - Promotional Instant Impact, Silver for Mindshare/ KFC « Kentucky Town Pretoria”
• MMA 2023 – Social Influencer Commerce, Bronze for Mindshare/KFC “Chicken for Breakfast”
• AMASA 2019 – Roger Garlic Grand Prix, Dentsu Redstar/ Heineken “When you drink never drive”
• AMASA 2019 – Agency of the year, Dentsu Redstar/ Heineken
• AMASA 2019 – Best Use of mobile, Gold for Dentsu Redstar/Heineken “When you drink never drive”
• AMASA 2019 – Best use of OOH, Highly Commended certificate for Dentsu Redstar/ Sol “Taste the Sun”