Raphaella Frame-Tolmie

Managing and enhancing public image and reputation of business through comprehensive and innovative PR strategy development.

• Streamlining processes within PR department for improved efficiency and productivity.
• Planning and executing successful PR events, ensuring positive exposure for business.
• Developing compelling press materials, including press releases, media alerts, and pitch letters to generate interest from journalists.
• Managing digital influencer campaigns.
• Monitoring and reporting on PR efforts against industry benchmarks and internal success measures.
• Assisting in managing crisis communications.
• Building strong relationships with key media contacts, resulting in increased press opportunities.
• Collaborating with external PR firms, as well as internal marketing managers and stakeholders, to determine branding, product positioning and media messages.
• Editorial Lead on brand-owned TASTE Magazine - managing approvals of all editorial and advertising content.

• Contributed original articles on a regular basis, showcasing expertise in subject matter and reinforcing credibility as an editor within the field.
• Ensured consistent output of high-quality articles and adherence to deadlines.
• Conducted thorough research on industry trends, providing insightful analysis and informed perspectives for publication.
• Maintained brand consistency across all published content by enforcing editorial style guides and maintaining strict quality standards.
• Developed strong relationships with industry experts, securing exclusive interviews and thought-leadership pieces for the publication.

• Brainstormed and produced all food-related content for the magazine, including sourcing, styling and recipe production.
• Sourced stories and wrote for other sections of the magazine (design and décor, shopping pages, personality profiles).
• Represented the brand at events and developing the food identity of the magazine.
• Collaborated with creative/ design department to develop and implement visual elements.
• Networked, liaised with PR representatives and potential advertisers.
• Conducted radio interviews and event presentations when necessary.
• Produced and compiled the annual HL Food Issue (2011, 2012, 2013, 2014).
• Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.