Rachel Malipula

· Developing and executing marketing plans and strategies in-line with the company's overall goals and objectives.

· Brand management of products like Azure, and Cloud to create awareness and increase visibility to the target audience.

· Managing internal communications to make sure things like company culture, management messages and strategy are well conveyed.

· Planning, executing monitoring and analyzing marketing campaigns to track campaign performance, using data and insights to optimize future marketing activities.

· Creating and managing digital marketing campaigns, including email marketing, social media, search engine optimisation (SEO), content marketing and YouTube ad advertising.

· Relationship management with media houses, agencies, and group level to make sure strategies are aligned throughout.

· Creating public relations materials like press releases, news conferences and media coverage.

· Conducting market research and analysis to identify customer needs, market trends, and competitors' activities.

· Planning and organizing promotional events, exhibitions, workshops, and trade shows to enhance brand visibility and generate leads.

· Managing the marketing budget, ensuring resources are allocated effectively to achieve maximum return on investment (ROI).

• Brand management of brands Whitedent, Simba Chef, Bannisters, Siri, Lovely, Body Line, Tressa, Bodyguard Sanitizer, and many more to increase awareness amongst consumers.
• Formulating strategies to follow up new market leads and convert them into new business opportunities.
• Bi-weekly market visits on products to gain marketing insights and share a report.
• Creating and implementing marketing communication strategies and plans based on swot analysis, market trends, and experiential marketing sponsorships.
• Managing, implementing, and analyzing campaigns in digital and traditional media.
• Managing relationships with internal stakeholders, shareholders, agencies and third-party suppliers like media houses, production teams and printers.
• Preparing print, communication, and promotional materials like press releases, press ads, newsletters, t-shirts, and brochures.
• Planning and monitoring the ongoing company presence on social media (Instagram, Facebook etc.), website and blogs.

• Worked closely with product owners to make sure the product is well communicated in the marketing campaigns.
• Manage marketing budget and utilize the best channels to obtain return on investment.
• Managed partnerships between clients, vendors, and agencies by communicating expectations.

• Initiated market research studies and analyzed findings.
• Developed content for audio and video materials like documentaries, radio ads on television and digital channels like YouTube.
• Developed public relations strategies and executed the activities about the strategy including press conferences, interviews, and crisis communications.

• Alignment with marketing, sales, and promotion teams to track performances and make sure set monthly KPIs are met.
• Maintained customer satisfaction by gathering actionable insights and offering solutions proactively.
• Monitored and analyzed marketing programs, optimizing campaigns to improve ROI.
• Interacted with customers to quickly handle escalated queries and complaints.
• Increasing brand visibility by conducting research better to understand consumer behavior, competitors, and market conditions.
• Coordinated or participated in promotional activities or trade shows to market products or services.
• Participation in negotiating pricing rates with clients and third-party suppliers.

• Provided customer feedback to the Sales supervisors through online engagement.
• Followed up on stock availability in the retail shops to communicate with end consumers.
• Assisted in the formulation of strategies to build a lasting digital connection with consumers.
• Launch optimized online adverts through Google Ads, Facebook etc. to increase company and brand awareness.
• Prepared online newsletters and promotional emails and organized their distribution through various channels.
• Provided creative ideas for content marketing.

• Ensuring timely delivery by meeting deadlines
• Analyzing of information from different publications like newspapers, magazines about the organization
• Writing and editing in-house magazines, case studies, speeches articles and reports.