Summary
Overview
Work History
Education
Skills
Golf, Running, Fishing, Reading, Podcasting, Hiking
Timeline
Generic
Raafieq Isaacs

Raafieq Isaacs

Marketing Manager & Business Development Associate
Cape Town

Summary

A seasoned Digital Marketing Manager with nearly a decade of experience crafting and executing impactful digital campaigns across diverse industries. Expertise spans SEO, PPC, social media marketing, email marketing, and content marketing, enabling the delivery of exceptional results.

In my current role, I provide top-notch service to a prestigious global law firm, leveraging deep understanding of legal marketing dynamics and client relationship management. This challenge has expanded professional horizons, pushing to excel in a competitive, global landscape.

Before joining the current company, I led a Cricket Club affiliated with the Western Province Cricket Association as Head Coach, nurturing a team of talented cricketers. My background includes four seasons as a professional cricketer in the Netherlands, where I honed my skills in teamwork, leadership, and perseverance.

Beyond the professional and athletic achievements, I find joy in golfing, reading, and exploring avenues for personal enrichment. Deeply committed to continuous learning and seek opportunities that foster both personal and professional growth.

Overview

8
8
years of professional experience
4
4
Languages

Work History

Marketing and Communications Associate

Afribridge Outsourcing Solutions (pty) Ltd
01.2024 - Current

Employed by Afribridge, supporting Dentons. The World's Largest Global Law Firm

  • Assisted with crafting global 10 year strategy.
  • Assisted with implementation of Strategy for Africa region.
  • Identifying opportunities to expand into African Countries.
  • Liaise with Affiliate African partners and approving branding budgets.
  • Working with in country service providers for branding quotes for Affiliate offices
  • Implementing design of logo's for new Affiliate offices.
  • Interfaced with outside marketing vendors to promote projects, gather cost estimates and deliver marketing materials for production.
  • Tracked key performance indicators to measure success of campaigns.
  • Crafted business proposals for partners to win new business.
  • Communicated with local organizations to build networks and develop leads.
  • Negotiated favorable contract terms with clients, ensuring mutually beneficial agreements that drove long-term partnerships.
  • Negotiated contracts and closed sales with new and existing clients.
  • Conducted market research and analysis to identify emerging trends and competitor activities, informing strategic business decisions.
  • Contributed to event marketing and brand promotion.
  • Participated in team projects, demonstrating ability to work collaboratively and effectively.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.

Digital Marketing Manager

Afribridge Outsourcing Solutions (pty) Ltd
02.2023 - 12.2023
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Monitored return on investment of online and social media marketing efforts.
  • Improved website visibility through development and implementation of SEO strategies.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Increased conversion rates through thorough A/B testing of website design elements and callstoaction.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Established partnerships with industry influencers to expand brand reach and credibility within target markets.
  • Conducted market research to identify new opportunities and target markets.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Resolved problems, improved operations and provided exceptional service.
  • Acted as a team leader in group projects, delegating tasks and providing feedback.

Digital Marketing Executive

Batman Cricket Services
01.2018 - 01.2023
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Managed the end-to-end execution of various digital marketing projects, ensuring timely delivery within budget constraints.
  • Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
  • Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Increased website traffic by implementing search engine optimization strategies and keyword research.
  • Devised content strategy to effectively engage target audiences.
  • Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
  • Wrote and distributed press releases to increase brand visibility.
  • Created and managed social media campaigns to increase brand engagement.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Conducted market research to identify new opportunities and target markets.
  • Optimized email campaigns to increase open and click-through rates.
  • Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
  • Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
  • Supported new client acquisition with superior strategy and world-class presentations.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Fostered a culture of continuous learning within the team by providing training resources, encouraging skill development, and sharing industry best practices.
  • Scaled digital marketing operations by creating and maintaining comprehensive documentation, process maps, and standardized procedures.
  • Boosted sales revenue through the implementation of conversion rate optimization tactics on e-commerce platforms.
  • Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
  • Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.

Key Accounts Executive

Batman Cricket Services
01.2018 - 01.2023
  • Improved account management by predicting potential competitive threats and outlining proactive solutions.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Streamlined internal processes for better account management, resulting in reduced response times.
  • Optimized sales performance by identifying opportunities within existing key accounts and upselling accordingly.
  • Developed customized presentations for key clients that showcased the value of our products or services in addressing their specific challenges and pain points.
  • Achieved revenue targets consistently through effective negotiation and contract management with key clients.
  • Coordinated resources effectively to ensure seamless execution of projects involving multiple stakeholders across different departments.
  • Supported sales and reporting for large and medium-sized accounts.
  • Served as primary point of contact for all communications between key clients and the company, ensuring transparency throughout all stages of the relationship.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
  • Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
  • Reported issues to higher management with great detail.
  • Analyzed key competitors to respond to competitive threats.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Assisted in recruiting, hiring and training of team members.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Passionate about learning and committed to continual improvement.
  • Provided professional services and support in a dynamic work environment.
  • Worked flexible hours across night, weekend, and holiday shifts.

Professional Cricketer

Koninklijke Haagsche Cricket Club
04.2016 - 08.2020
  • Contributed to the overall growth of the sport by conducting workshops and events to promote cricket within local communities.
  • Developed strong team dynamics by organizing regular bonding activities and maintaining open communication channels.
  • Fostered a positive team environment by setting clear expectations and providing constructive feedback.
  • Helped new team members acclimate to procedures, collaborate with fellow athletes and enhance competitive performances.
  • Increased team performance by implementing innovative training techniques and strategies.
  • Helped develop skills of future team members starting at age 8.
  • Ensured compliance with league rules and regulations by staying up-to-date on changes affecting gameplay or player eligibility.
  • Assisted in the recruitment process for new talent, ensuring the selection of skilled and dedicated players.
  • Conducted post-match debriefs with players identifying strengths and weaknesses from every game which helped strategize better game plans.
  • Provided guidance to clients in overcoming challenges and identifying opportunities.
  • Facilitated team building activities and workshops to improve communication, collaboration and productivity.
  • Represented club at school, community and club events.
  • Mentored junior coaches within the organization, sharing expertise and advice for professional growth.
  • Evaluated athletes' performance to provide suitable feedback, balancing criticism with positivity and motivation.
  • Conducted weekly video podcast to recap and preview league's games.
  • Attracted new students to sport with successful outreach initiatives.
  • Developed and delivered effective and engaging coaching sessions to improve performance.
  • Managed equipment inventory efficiently, maintaining optimal training conditions throughout the season.
  • Organized and detail-oriented with a strong work ethic.
  • Provided professional services and support in a dynamic work environment.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.

Warehouse Manager

Batman Cricket Services
01.2016 - 12.2017
  • Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
  • Developed and implemented policy and procedure updates to improve workflow and productivity.
  • Oversaw implementation of sustainable practices within warehouse operations, reducing energy consumption and waste production.
  • Oversaw warehouse staff and maintained efficiency in fast-paced environment.
  • Reviewed established business practices and improved processes to reduce expenses.
  • Organized records of vehicles, schedules and completed orders.
  • Promoted brand at industry events and through ongoing networking efforts.
  • Cleaned and maintained warehouse in compliance with OSHA safety standards.
  • Collaborated with manufacturing and supply chain management.
  • Developed safety programs to protect workers and reduce injuries.
  • Secured discounts from third-party logistics service providers to deliver substantial cost savings.
  • Facilitated smooth expansion of warehouse space to accommodate business growth, overseeing construction projects and integration of new systems.
  • Kept documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery.
  • Redesigned warehouse layout to accommodate new equipment, maximize space utilization, and optimize processes.
  • Reviewed and negotiated contracts with carriers to optimize shipping costs.
  • Conducted research to address shipping errors and packaging mistakes.
  • Skilled at working independently and collaboratively in a team environment.
  • Strengthened communication skills through regular interactions with others.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.

Education

High School Diploma -

South Peninsula High School
Cape Town, South Africa
12.2015

Skills

Excellent Communication

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Golf, Running, Fishing, Reading, Podcasting, Hiking

I am an enthusiastic golfer, runner, and fisherman who cherishes outdoor activities. Reading is another passion of mine, and I love getting lost in a good book. In addition, I am working on a podcast, and I enjoy discovering new hiking trails in my spare time.

Timeline

Marketing and Communications Associate

Afribridge Outsourcing Solutions (pty) Ltd
01.2024 - Current

Digital Marketing Manager

Afribridge Outsourcing Solutions (pty) Ltd
02.2023 - 12.2023

Digital Marketing Executive

Batman Cricket Services
01.2018 - 01.2023

Key Accounts Executive

Batman Cricket Services
01.2018 - 01.2023

Professional Cricketer

Koninklijke Haagsche Cricket Club
04.2016 - 08.2020

Warehouse Manager

Batman Cricket Services
01.2016 - 12.2017

High School Diploma -

South Peninsula High School
Raafieq IsaacsMarketing Manager & Business Development Associate