Hi, I’m
Pumla Bikani
Social Media Strategist
Johannesburg
Summary
I am a digital marketing professional with 6 years of experience across B2B and B2C marketing. I bring a strategic, data-driven approach to content development and campaign execution, supported by a strong foundation in SEO, analytics and audience research. With 4 years of experience in financial administration, I combine analytical thinking and attention to detail with creative execution, ensuring marketing efforts are both impactful and measurable. I have a proven ability to develop and manage content strategies, oversee editorial calendars, optimize performance and deliver results aligned with business objectives. I am known for my methodical approach, strong project management skills and ability to translate insights into effective marketing outcomes.
Overview
1
Language
10
years of professional experience
Work History
LPR Group
Social Media & Content Strategist (Freelance)
04.2025 - Current
Job overview
- Developed comprehensive content strategies aligned with client objectives and industry trends.
- Conducted in-depth audience research to refine messaging and enhance engagement across platforms.
- Managed editorial calendars, ensuring timely delivery of high-quality content aligned with marketing campaigns.
- Collaborated with cross-functional teams to ensure cohesive brand voice and consistency in content delivery.
- Analyzed performance metrics to optimize content effectiveness and inform future strategy adjustments.
- Mentored junior content creators, fostering skill development and adherence to best practices in content production.
- Implemented SEO best practices, improving organic traffic and search engine rankings for key client websites.
- Led brainstorming sessions to generate innovative content ideas that resonate with target demographics.
- Increased user engagement by designing visually appealing infographics and multimedia content for web and social media use.
Faith Innovation Marketing Agency
Business Developer
01.2022 - 01.2023
Job overview
- Developed strategic partnerships to drive business growth and enhance market positioning.
- Analyzed market trends to identify opportunities for service expansion and client acquisition.
- Implemented targeted marketing campaigns, increasing brand awareness and customer engagement.
- Negotiated, prepared, and signed contracts with clients.
Siyanda Bakgatla Platinum Mines
Social Media Manager
01.2020 - 12.2021
Job overview
- Developed and executed social media strategies to enhance brand visibility and engagement.
- Managed content calendars to ensure timely posting across all platforms.
- Led crisis communication efforts on social channels, maintaining brand reputation during sensitive situations.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
20 Media
Production & Media Coordinator
01.2017 - 12.2019
Job overview
- Coordinated multimedia campaigns to enhance brand visibility and audience engagement.
- Developed content calendars aligning with marketing strategies and project timelines.
- Managed social media platforms, increasing follower engagement through targeted posts.
- Collaborated with creative teams to produce compelling visual and written content.
- Analyzed campaign performance metrics, providing actionable insights for improvement.
Education
Cape Peninsula University of Technology
National Diploma from Financial Information Systems
01.2012
Msobomvu High School
Matric
01.2004
Skills
Social media strategy development
Digital marketing strategy
Creative writing skills
Client Relationship Management
Paid advertising
Competitive analysis
Brand messaging
Content scheduling
Social media content campaigns
Personal Information
- Nationality: South African
- Driving License: Yes
Timeline
Social Media & Content Strategist (Freelance)
LPR Group
04.2025 - Current
Business Developer
Faith Innovation Marketing Agency
01.2022 - 01.2023
Social Media Manager
Siyanda Bakgatla Platinum Mines
01.2020 - 12.2021
Production & Media Coordinator
20 Media
01.2017 - 12.2019
Msobomvu High School
Matric
Cape Peninsula University of Technology
National Diploma from Financial Information Systems