Priyanka Govender
Durban
Summary
I am a digital marketing and e-commerce professional with experience in managing online platforms, marketing campaigns, and customer service. I am skilled in social media content creation, campaign management, and performance analysis to drive sales growth. I am also experienced in e-commerce planning and team coordination across a retail environment.
Overview
1
1
Language
11
11
years of professional experience
Work History
Digital Marketing and E-commerce Co-Ordinator
Clothing Junction
Durban, South Africa
06.2023 - Current
- I currently manage the daily operations of the Shopify eCommerce platform(Clothing Junction's Website).
- I encourage myself with staying up to date with new web trends and advancements within the e-commerce sector.
- Create and manage social media calendar for advertising agency campaigns delivery coordination.
- I manage social media accounts, creating engaging content to enhance customer engagement.
- I put together and manage digital marketing budgets.
- I monitor campaign performance and thereafter produce performance reports, analysing outcomes to consistently aid future marketing strategies.
- I structure out email marketing campaigns in terms of design and analysis, to drive sales and customer retention (via MailChimp & Shopify Mailer).
- I manage customer complaints and queries (social media/emails).
- I manage the sample handovers for the eCommerce photoshoots in our in-house studio as well as model bookings and scheduling.
Marketing and E-Commerce Manager
Security Hyperstore
Durban, Kwa Zulu Natal
01.2021 - 06.2023
- Managed product listings and information for Security Hyperstore's website.
- Coordinated with graphic designers to set website visual standards.
- Directed markdowns and promotions execution across the website.
- Managed Takealot and Makro product listings, catalogues, and updates.
- Managed Bobshop product listings, catalogues, and ongoing product information changes.
- Managed the company WhatsApp platform across all customer service activities.
- Resolved customer queries using clear communication and step-by-step guidance.
- Collaborated with marketing agencies to create advertising and promotion campaigns.
- Compiled monthly promotional adverts to drive sales online and in-store.
- Managed social media enquiries and monitored Google reviews responses.
- Worked with radio stations to compile advertising scripts for broadcasts.
- Planned and executed new store openings with supporting marketing activations.
- Managed Mailchimp weekly to schedule and send marketing email updates.
Senior Sales Manager
The Print Shop
Durban, Kwa Zulu Natal
07.2019 - 12.2020
- Liaised with customers to gather printing needs and deliver relevant services more on the business sector.
- Processed online orders through WordPress for accurate job cards.
- Prioritised and scheduled job card orders by size and deadlines.
- Submitted final designs for client review and adjusted when needed.
- Worked on custom project quotes for larger business customers.
- Handled walk-in business customers daily to support immediate service needs.
- Processed and completed in-store sales orders using Shopvox.
- Managed morning sales and motivational meetings to set a positive setting for the team before we started each day.
Sales and Design Consultant
Home Concept
Durban, Kwa Zulu Natal
07.2018 - 02.2019
- Managed multiple design projects simultaneously while prioritising tasks to meet tight deadlines without effecting work quality.
- Liased with customers on functional requirements and adapted design work accordingly.
- Coordinated with installers and factory floor managers for project completion.
- Presented multiple design options to clients based on needs and requirements or budgets.
- Created visual representations that matched briefs.
- Provided back-end support on the company website- this is how my eccomerce career began.
- Worked with WordPress themes that enabled layout changes and design choices.
- Managed WordPress site -processed orders, updateed products, and published new products.
- Assisted with daily customer queries via email portal.
Sales Assistant
PUMA
Durban, Kwa Zulu Natal
12.2016 - 12.2017
- Assisted customers in selecting products and offered advice to meet their needs as this PUMA store sold more running/trail shoes.
- Kept shelves neat, clean and organised through visual merchandising.
- Handled customer enquiries by providing prompt responses to questions about products and services.
- Assisted customers in locating products when required items were out of stock.
- Collaborated with team members to achieve sales targets and contribute to store success.
- Processed sales transactions efficiently, handling cash, credit, and debit payments accurately.
- Shared new products and promotions with customer to encourage sales.
- Advised customers on product ranges, price, delivery, warranties and product use.
- Organised stock room, ensuring easy access to products and efficient inventory management.
- Managed stock levels on the shop floor, promptly restocking items to maintain store presentation.
- Replenished items and organised displays to keep stock looking professional.
Brand Promoter
Suede Promotions
Durban, Kwa Zulu Natal
06.2015 - 12.2016
- Engaged with potential customers, explaining product benefits and features to drive sales and brand awareness.
- Represented different brands at various events and exhibitions, to boost brand visibility.
- Interacted face-to-face with customers to promote products and services and increase sales.
- Educated customers about company products through product demonstrations.
- Collaborated with Unilever brands on marketing initiatives.
Education
BCOM MBM - Marketing and Business Management
Damelin
Durban, KZN01-2018
Skills
- Digital and social media marketing
- E-commerce management (Shopify & WordPress)
- Customer service
- Email marketing
- Online community management
- Point of sale operation
- Marketing and advertising
- Promotional campaigning
- Canva designing
- Microsoft
Hobbies
- Browsing social media trends
- Reading
- Spiritual enlightenment actives
- Being around nature
Languages
English
Advanced
C1
Timeline
Digital Marketing and E-commerce Co-Ordinator
Clothing Junction
06.2023 - Current
Marketing and E-Commerce Manager
Security Hyperstore
01.2021 - 06.2023
Senior Sales Manager
The Print Shop
07.2019 - 12.2020
Sales and Design Consultant
Home Concept
07.2018 - 02.2019
Sales Assistant
PUMA
12.2016 - 12.2017
Brand Promoter
Suede Promotions
06.2015 - 12.2016
BCOM MBM - Marketing and Business Management
Damelin