TANUSHA SONI

• Identified appropriate marketing channels & target customers for campaigns
• Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
• Wrote engaging and successful marketing, advertising and website copy
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
• Directed marketing projects through conceptual planning, schedule management and final implementation
• Presented clients with sales and marketing options to meet diverse demands.

Business Coach - Alternate Energy February 2021 - Current

• Coached 6 small business entrepreneurs to grow start-ups
• Created a roadmap for each client's needs, with emphasis on self-leadership and driving sales goals
• Supported North Star Consulting and Coaching as a freelance consultant
• Assisted with market research and marketing brochures as well as the company website, Creators (Pty) Limited with Ad campaigns while marketing the founding directors through online events e.g. webinars.

• Developed positive, performance-based internal sales and marketing culture to include mentoring 10 employees who reported to me
• Coached individuals and the teams on how to improve creative sales skills and influence clients
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments
• Implemented successful marketing and promotional strategies
• Created marketing campaigns, resulted in 62% increase in revenue
• Generated reports detailing sales performance, customer engagement and engagement trends
• Grew a network of related professionals to grow the business
• Utilized market trends and target audience statistics to effectively and appropriately market products
• Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design
• Travelled internationally, attending global conferences for procurement purposes and to develop and maintain key supplier and client relationships

• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
• Trained and developed new sales team associates in products, selling techniques and company procedures
• Boosted sales by conferring with customers to evaluate purchase requirements and recommend best-fit company offerings
• Increased sales by offering advice on purchases and promoting additional products
• Maintained records related to sales, returns and inventory availability
• Applied security and loss prevention training toward recognizing risks and reducing store theft
• Educated associates on market trends and stayed up-to-date on forecasts
• Trained and developed new hires in company processes, product knowledge, customer service and selling techniques
• Tracked stock using company inventory management software
• Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue
• Head buyer in the procurement of goods, nationally and internationally.