Prenelle Pillay

At iKhokha, I work across teams to shape the stories we tell - about our products, our customers and how we’re helping businesses grow. I write the words, but I also help define what we’re saying, how we say it, and why it matters.

• Collaborate closely with Product Marketing, Brand, and Growth teams to translate positioning, product benefits, and user insights into clear, human copy that moves people through the funnel.

• Develop messaging frameworks, campaign narratives and channel maps that stretch across full customer journeys, from awareness and onboarding to retention and upsell.

• Contribute to go-to-market strategy and execution for new product and feature launches, including writing launch assets and supporting cross-channel activation.

• Leverage campaign data, customer feedback and user behavior analytics to guide message testing, performance improvements and content iteration.

• Lead content planning and copywriting for high-impact projects, ensuring messaging aligns with business goals and user needs. Projects include the website rebuild and the blog overhaul, which I contributed to as lead copywriter.

• Manage the iKhokha blog end-to-end - from leading the blog content strategy to balancing SEO, brand voice and product priorities to grow traffic and support broader marketing goals.

This role let me get my hands on everything—from punchy landing pages to long-form ebooks. I wrote copy that helped people understand not just what the product was, but how it could make a difference in their business. It was the perfect balance of writing, collaborating, and thinking strategically.

• Produce articulate, succinct, and influential copy that captivates audiences, effectively communicates key messages, and incites desired actions.

• Collaborate cross-functionally with product managers, subject matter experts, and other teams within the company to market products with proven results.

• Produce and optimise diverse marketing collateral, including website copy, whitepapers, mailers and PR articles.

• Meticulously edit and proofread content for consistency and adherence to brand standards and guidelines.

• Translate complex technical concepts into clear and concise copy, highlighting solution benefits and unique selling points.

• Partner closely with design teams to harmonize written content with visually appealing design elements for cohesive marketing materials.

• Manage the company blog, which involves managing freelancers, creating briefs, reviewing content, and scheduling and publishing them once ready.

• Conduct comprehensive industry research to identify trends, understand target audience preferences, and analyse competitors' content, fostering the creation of innovative and relevant concepts.

During my freelance career, I had the opportunity to work with several prominent tech companies such as Yoco, Usercentrics, Attest, and Personio. My work included everything from website copy and blog articles to email campaigns and product messaging, all crafted with the goal of supporting product growth and educating users.

• Produced long-form blog content on industry trends, best practices and product updates for the tech space

• Developed email copy for product launches, updates, and drip campaigns, focused on educating and converting leads

• Crafted user-centric content that made tech products and services accessible and appealing to target audiences

• Partnered with clients to refine brand messaging, ensuring copy accurately reflected their product’s value proposition

• Managed content creation from start to finish, working independently to meet deadlines and maintain high-quality standards

This role was all about making learning content actually enjoyable. I wrote everything from onboarding modules to video scripts - working with designers, animators, and learning specialists to turn theory into experiences people could actually remember.

• Created copy for interactive learning content, microcourses, onboarding flows and internal training programmes

• Shaped learning narratives in collaboration with instructional designers and subject matter experts

• Wrote scripts for explainer videos and animated content, ensuring tone, clarity, and pacing were spot on

• Adapted writing style for different industries, learning outcomes and client voices

• Contributed to email comms, campaign copy, and educational resources that extended beyond the modules

• Balanced creative storytelling with pedagogy, always focused on helping people learn something new

I worked with an amazing team to craft digestible, strategic content for clients like Merrill Lynch and Selfridges and made sure the process was smooth for both the team and the clients.

• Oversaw the production of reputational digests, blog posts, articles and other client-facing content

• Provided constructive feedback to improve the quality of writing while keeping the content aligned with client objectives

• Worked in close partnership with Client Service Executives to ensure projects ran smoothly and client expectations were exceeded

• Built and nurtured strong client relationships by delivering on-brand, impactful content that met their business goals

• Managed the team’s day-to-day, balancing deadlines, solving problems, and keeping the creative energy flowing

As a copywriter, I played a key role in producing high-quality reputational digests for a range of international corporate clients and government agencies. My focus was on translating complex media coverage into clear, insightful reports that met strict quality standards and deadlines.

• Produced detailed reputational digests covering online, print, and broadcast media, tailored to clients' needs

• Implemented quality control measures to ensure content met high standards of accuracy and readability

• Managed time-sensitive projects, balancing multiple tasks and ensuring on-time delivery without sacrificing quality

• Developed and refined efficient work processes, ensuring that each project was completed on time and to client specifications