Dynamic and result-driven Executive Personal Assistant with extensive experience in executive support, project management, and procurement. Proven ability to manage complex schedules, provide high-level administrative support, and maintain confidentiality in high-pressure environments.
- Entrepreneur who founded and led a skincare company called Lapreshla skin, driving its growth and success from the ground up.
- Hands-on involvement in all departments: product development, marketing, package design, website development, and community building.
- Spearheaded innovative product development, focusing on effective and high-quality skincare solutions to improving customers' skin health.
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Developed and executed targeted marketing campaigns to boost brand visibility and increase sales.
- Designed and optimised product packaging to enhance customer appeal and brand recognition.
- Built a vibrant online community, fostering customer engagement and loyalty, leading to increased sales and brand advocacy.
Exercised executive decision-making in driving growth through strategic decision-making across product development, marketing, and operations.
- Managed calendars for product launches and campaigns, ensuring smooth execution.
- Built strong vendor relationships, securing favourable terms and timely procurement for brand expansion.
- Marketing Strategy Execution:
- Orchestrated successful marketing campaigns including exhibitions at industry events, securing radio interviews on PowerFM and Yfm, and achieving feature coverage on the prestigious Sibiza magazine cover.
- Leveraged these initiatives to significantly enhance brand visibility and consumer engagement in the skincare market.
- Sales and E-commerce Management:
- Managed a user-friendly e-commerce website operations on Shopify, driving online sales and expanding market reach.
- Implemented Yoco as the primary online payment solution at exhibitions, optimising transaction processes and ensuring seamless customer experiences.
- Digital Marketing Expertise:
- Utilised social media platforms (Instagram, Facebook, TikTok) to execute targeted digital marketing campaigns, effectively reaching and engaging with the target audience.
- Employed creative content creation tools such as Instories, Slibe, and Unfold to design visually appealing packaging and engaging social media posts, aligning with brand aesthetics and enhancing brand identity.
- Creative Visual Design:
- Applied artistic flair and design expertise to develop visually captivating packaging designs and compelling social media content, consistently maintaining brand consistency and aesthetic appeal.
- Integrated innovative design elements to attract and retain customer interest, driving brand differentiation and market competitiveness.
-Coordinated project planning for a large-scale property construction, successfully managing complex schedules, budgeting, and procurement processes.
-Successfully managed procurement by sourcing and negotiating with suppliers, ensuring cost-effective, high-quality materials; leveraged these skills in organising executive schedules, vendor relationships, and resource management for efficient daily operations while maintaining excellent supplier relationships.
-Monitored product demand to prevent supply shortages and ensure continuous progress.
-Worked closely with cross-functional teams to align project objectives and meet critical milestones, and manage resources.
-My role required meticulous attention to detail, multitasking, strict documentation, and seamless coordination, managing day-to-day operations.
Strategic Sourcing Expertise:
-Leveraged platforms like Alibaba.com to identify, evaluate, and negotiate with suppliers, ensuring cost-effective procurement of goods and services.
-Conducted in-depth market research using Google, analysing industry trends and supplier capabilities to inform strategic decisions.
Effective Communication and Collaboration:
-Facilitated seamless collaboration via Zoom, coordinating with cross-functional teams and stakeholders to meet project goals.
-Proficient in managing communication and documentation through Microsoft Outlook, OneNote, PowerPoint, and Excel while utilizing social media for supplier engagement and market intelligence, enhancing procurement strategies, and executive support functions.
-Strong Executive Support: Extensive experience providing direct support to the CEO, managing day-to-day tasks, prioritizing schedules, and ensuring smooth executive operations.
-Travel Arrangement Expertise: Managed complex travel itineraries for executives and staff, including international bookings, accommodations, and logistics, improving operational efficiency.
-Event Coordination and Management: Organised and executed high-profile artistic shows and events, ensuring flawless operations and high client satisfaction.
-Office Management: Oversaw all office functions, maintaining a productive, organised environment that supported team efficiency and executive needs.
-Procurement and Inventory Control: Assisted in managing procurement, maintaining optimal stock levels, and ensuring timely supply of essential materials for smooth company operations.
-Client Show Scheduling: Coordinated and managed schedules for client events, facilitating seamless communication and event logistics to ensure success.
- Social Media Management: Developed and managed social media content, enhancing client engagement and increasing brand visibility.
-Time Management
-Leadership
-Executive Support
- Calendar Management
- Meeting Coordination
- Adaptability
- Multitasking
- Confidentiality
- Attention to Detail