Precious Makhathini
Summary
Seasoned Digital Marketing Manager with a proven track record at Scorpion Legal Protection, enhancing brand visibility and customer engagement by 20% through innovative digital strategies and SEO. Expert in data analysis and team leadership, I excel in driving conversions and optimizing content, setting industry benchmarks in digital excellence.
Overview
19
19
years of professional experience
Work History
Digital Marketing Manager
Scorpion Legal Protection (RF) (Pty) Ltd
09.2019 - Current
- Achieved a notable 20% increase in overall social media engagement through creative content that resonates with target audiences
- Orchestrating PR and social communications in alignment with organisational objectives, ensuring consistent brand messaging across all channels
- Developing and executing comprehensive digital strategies, incorporating social media and Google campaign management, resulting in increased brand visibility
- Utilising SEO techniques to optimise online presence and improve search engine rankings, driving organic traffic growth
- Leveraging on data analytics to refine content strategies, setting industry benchmarks for community management and achieving substantial increases in engagement metrics
- Partnering with external agencies to craft compelling content for diverse social media platforms, elevating brand loyalty and engagement rates
- Optimising customer journeys through strategic digital communication initiatives, driving a notable 25% uptick in conversions for the 'Scorpion Refer a Friend' campaign
- Streamlining operations by internalising key functions, leading to significant cost savings while maintaining high-quality standards
- Conducting regular assessments of digital performance, utilising insights to continuously optimise strategies and attain overarching business objectives
Social Media Manager
Scorpion Legal Protection (RF)(Pty) Ltd
06.2017 - 09.2019
- Directed a team of 7 digital consultants in implementing customer-centric social media strategies
- Developed and executed personalised customer engagement strategies, resolving concerns and enhancing brand integrity
- Utilised data analytics to optimise social media processes and set benchmarks for community management
Legal Auditor
Scorpion Legal Protection (RF)(Pty) Ltd
04.2016 - 06.2017
- Conducted thorough legal audits to ensure compliance with statutory and corporate policies
- Maintained high standards of legal documentation and proposed improvements for compliance processes
ETQA Manager
Signa Group
01.2014 - 04.2016
- Managed learner agreements and ensured rigorous regulatory compliance in collaboration with SETAs
- Streamlined onboarding and induction processes, improving learner experience and program efficiency
KYC Analyst
Express Employment Professionals (KPMG Project Mercury)
10.2009 - 05.2013
- Performed meticulous verification of client documentation to comply with AML regulations
- Conducted detailed financial analyses and due diligence for high-risk clients, enhancing regulatory adherence
Homeloans Application Assessor
Nedbank Limited
03.2006 - 09.2008
- Assessed home loan applications to ensure compliance with bank lending policies
- Conducted financial analyses to evaluate creditworthiness and manage risk effectively
Education
Postgraduate Diploma - Digital Strategy
Vega School of Design, Brand And Business
South Africa01-2025
Performance Marketing Certificate - Digital Marketing
Red & Yellow Creative School of Business
South Africa12-2024
Advanced Digital Marketing Certificate - Digital Arketing
Digital School of Marketing
South Africa03-2024
Applied Digital Marketing Certificate - Digital Marketing
Wits Digital Campus
South Africa11-2019
Bachelor of Commerce - Specialising in Law
University of South Africa
South Africa05-2012
Skills
- Data Analysis
- Campaign Optimisation
- Digital Strategy Development
- Digital Strategy Execution
- SEO
- SEM
- Social Media Management
- Customer Relationship Management
- Project Management
- Content Creation
- Content Optimisation
- Team Management
- Communication
- Leadership
- Analytical Thinking
- Customer Focus
- Outlook
- PPT
- Excel
- Google Analytics
- Meta Business Suite
- Facebook Ads Manager
- Google Ads Manager
- Negotiation
- Collaboration
Timeline
Digital Marketing Manager
Scorpion Legal Protection (RF) (Pty) Ltd
09.2019 - Current
Social Media Manager
Scorpion Legal Protection (RF)(Pty) Ltd
06.2017 - 09.2019
Legal Auditor
Scorpion Legal Protection (RF)(Pty) Ltd
04.2016 - 06.2017
ETQA Manager
Signa Group
01.2014 - 04.2016
KYC Analyst
Express Employment Professionals (KPMG Project Mercury)
10.2009 - 05.2013
Homeloans Application Assessor
Nedbank Limited
03.2006 - 09.2008
Postgraduate Diploma - Digital Strategy
Vega School of Design, Brand And Business
Performance Marketing Certificate - Digital Marketing
Red & Yellow Creative School of Business
Advanced Digital Marketing Certificate - Digital Arketing
Digital School of Marketing
Applied Digital Marketing Certificate - Digital Marketing
Wits Digital Campus
Bachelor of Commerce - Specialising in Law
University of South Africa
Similar Profiles
PAMELA ZELDA NGUBOPAMELA ZELDA NGUBO
Claims Assistant at Scorpion Legal Protection (Pty) LtdClaims Assistant at Scorpion Legal Protection (Pty) Ltd
Kegomoditswe MpolokengKegomoditswe Mpolokeng
Legal assistance at Scorpion Legal ProtectionLegal assistance at Scorpion Legal Protection
ALINAH BOIKHUTSO RAMPETEALINAH BOIKHUTSO RAMPETE
Manager - Specialist Contracts Department at Scorpion Legal ProtectionManager - Specialist Contracts Department at Scorpion Legal Protection
Milana AlHusniMilana AlHusni
Marketing communications & Digital marketing manager at AlHatab FoodsMarketing communications & Digital marketing manager at AlHatab Foods
Bhargavi HalthoreBhargavi Halthore
Digital Marketing Manager at Traffic SutraDigital Marketing Manager at Traffic Sutra