Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Current Status
Personal Information
Key Clients
Timeline
Generic

PRANISHKA HANSRAJ

National Key Account Manager
Cape Town

Summary

Results-driven and commercially astute National Key Account Manager - FMCG with a proven track record in managing strategic customer portfolios, driving revenue growth, and delivering value-added solutions. Skilled in developing long-term account strategies, leading annual negotiations, and executing pricing and promotional plans aligned with business objectives. Adept at building strong client relationships, identifying growth opportunities, and collaborating cross-functionally to ensure operational excellence. Known for combining analytical thinking with a customer-centric approach to consistently exceed sales, volume, and profitability targets. Highly proactive, entrepreneurial, and committed to delivering mutual success for both the company and its key customers.


I am currently the top performer in my current role, holding the distinction of being the only key accounts manager in the company to achieve 100% forecast accuracy for the past year till date.

Including: National Accounts Spur Corporation & Fiamme Holdings as my current accounts and worked Bidfood, Famous Brands, Spar and Food Lovers Market.

Overview

10
10
years of professional experience
2010
2010
years of post-secondary education
1
1
Language

Work History

National Key Account Manager

Atlantis Foods
01.2021 - Current

Sales & Account Management: Logistics, Operations & Supply Chain(Forecasting): Data Management & Reporting: Customer Service & Issue Resolution: Leadership & Collaboration

  • Achieved volume, value, and margin targets across key accounts to meet and exceed sales objectives.
  • Developed and nurtured trust-based relationships with a portfolio of high-value clients, driving loyalty and retention.
  • Conduct post-implementation reviews of executed promotions with customers, showcasing measurable success and the company’s direct impact on their business performance.
  • Quarterly business reviews
  • Align customer pricing with company-defined pricing strategies, ensuring consistency and value delivery
  • Implemented strategic sales plans and identified growth opportunities to expand market share.
  • Upsold on all incoming orders, increasing average order value and maximizing revenue.
  • Visited client sites and retail stores regularly to maintain engagement and proactively address needs.
  • Proposed tailored solutions based on client requirements, acting as a trusted advisor.
  • Managed price deal sheets and client-specific pricing to ensure competitiveness and profitability.
  • Delivered regular industry insights and market updates to clients, positioning the company as a thought leader.
  • Studied competitor activity via client interactions to protect accounts and secure business.


  • Collaborated with logistics to plan and ensure accurate, timely, and complete product deliveries.
  • Forecasting volumes based on base, promo, and monthly forecasting, enabling accurate demand planning and strategic decision-making. I have the number spot in my current role for 100% forecast accuracy.
  • Worked with procurement and planning teams to input client forecasts and align production schedules.
  • Managed daily depot stock levels, monitored inventory, and oversaw imports to maintain optimal stock availability.
  • Communicated import ETAs, non-delivery issues, and product substitutions clearly to clients.
  • Oversaw internal stock management to support continuous fulfillment and reduce operational disruptions.


  • Produced detailed sales analysis reports and monitored KPIs to support strategic decision-making.
  • Managed and updated product data sheets for new product lines to ensure accurate client and internal communication.


  • Resolved client issues, complaints, and delivery discrepancies quickly and professionally to maintain satisfaction.
  • Managed all claims, including infills, return goods, upliftments, and financial reconciliation, ensuring weekly resolution.
  • Communicated lead times, substitutions, and product changes transparently to prevent service issues.


  • Supervised and supported a sales administrator to ensure smooth account and order management.
  • Maintained strong working relationships with third-party distributors, including Vector Logistics and Digistics.
  • Worked cross-functionally with internal departments (Sales, Finance, Logistics, Quality, and Procurement) to deliver exceptional customer service and drive operational efficiency.
  • Drive successful negotiations with priority customers by combining commercial acumen with a deep understanding of what’s required to win in the category, securing long-term value for both parties.

Key Account Manager

Creative Brands
04.2019 - 03.2020
  • Developing and building a solid and trusting relationship with Client, Existing and New.
  • Business Development.
  • Negotiating.
  • Conducting each aspect of orders/sale from start to finish, order, payments, invoicing, and delivery.
  • (Working in and with all departments).
  • Presentation skills for my fellow clients to showcase new products.
  • (Senior level).
  • Quoting clients, estimations, handling suppliers and delivering.
  • (CRM system).
  • Research key customer wants and needs /Sourcing Products and bringing new ideas to the table.
  • Dealing with every product that comes to mind, Products, apparel, beverage, technology, pharmaceutical basic instruments etc.
  • Handling of all my import/export, logistics and warehousing.
  • Market and product development for business growth and brand networking.
  • Effective persuasive communication to the client's requirements.
  • Ensure the ordered products are delivered in a timely manner.
  • Keep clients informed on the project status and manage expectations for the delivery of services.
  • Attends trade events and exhibitions.
  • Assist with challenging client requests or issue escalations as needed.
  • Meet monthly sales targets.
  • Prepare and submit national tender bids.
  • Operate as the lead point of contact for buyers/suppliers.
  • Working with design team, sales directors, logistics, warehousing.
  • Maintaining all client documentation and cohesive, up-to-date files, to have accurate, relevant, and readily available client focused data always.
  • Monitor and analyse customer usage of products.
  • Up selling and cross selling.
  • Perform in all key areas of role, Consistency, Initiative.
  • Manage multiple projects and deliverables simultaneously.
  • Work both independently and as a team member in a fast-paced environment.
  • Mentoring and training new employees.

Key Account Manager (Sales)

Alligator Manufacturing
09.2015 - 03.2020
  • Accpac (Accounting package) - Purchase orders, sales orders (OE numbers).
  • Adding Venders and clients on the system.
  • Preparing quotations and tenders (sourcing products for clients and costing quotes).
  • Processing orders (ordering stock, branding products and dispatching order).
  • Checking weekly sales reports.
  • Buying of products.
  • Product/branding training (Has full skill of product knowledge and branding methods).
  • Managerial skills - Approving of artwork layouts (approving customs brands before print).
  • Trending of service Levels and customer expectations.
  • Costing's, mark ups (Costing on quote prices and marking up order).
  • Dealing with China suppliers.
  • Brand, print and packaging.
  • Branding of Products.
  • Sourcing of Products (finding new and trendy products).
  • Costings of material production.
  • Manage branding department!
  • Persistent and skilled at negotiating.
  • CAD's (product design).
  • Training new staff.
  • Logistics and dispatching of orders.
  • Cross boarder orders (50% of my clients are cross border clients).
  • Focusing on growing and developing existing clients, together with generating new business.
  • Ensure the correct products and services are delivered to customers in a timely manner.
  • Makes sure clients receive requested products and services in a timely fashion.
  • Develop a trusted advisor relationship with key accounts.
  • Play fundamental role in setting up new businesses, take responsibility for the effective onboarding of new customers and attend events of suppliers.
  • Networking within national accounts to secure all business opportunities.

Education

Matriculated -

Stanger Manor Secondary

Skills

1 SAP

2 Excel, PowerPoint, Word, Outlook

3Forecasting

4 Client success management

5 Business Presentations skills and reporting

6 Negotiation - Foodservice & Retail

7 Large Network

8 Proven track record, sales, forecasting, strategic planning and pricing

9 Managing Budgets

10 Analytical skills, critical thinking and problem solving

Accomplishments

  • Surpassed revenue targets consistently.
  • Active member of the Employment Equity Committee at current organization.
  • Developed a strong self-improvement mindset.
  • Completed courses in management, leadership, mentoring, and Excel.

Additional Information

10 years, 10 years, 10 years, 4 years 3 months

Current Status

Single

Personal Information

Date of Birth: 03/16/93

Key Clients

  • BidFood
  • Spur Group
  • Fiamme
  • Famous Brands
  • Food lovers market
  • Spar

Timeline

National Key Account Manager

Atlantis Foods
01.2021 - Current

Key Account Manager

Creative Brands
04.2019 - 03.2020

Key Account Manager (Sales)

Alligator Manufacturing
09.2015 - 03.2020

Matriculated -

Stanger Manor Secondary
PRANISHKA HANSRAJNational Key Account Manager