Pieter Botha
Sales Executive/ Business Development Executive/ Growth Specialist
Kimberley,NC
Summary
Dynamic Sales Leader & Branch Manager with a career-long record of driving revenue growth and operational excellence across the agricultural and industrial sectors. Combining the tactical discipline of the South African Defence Force (7 SAI) with the grit of the mining industry, I bring a unique "lead-from-the-front" approach to business management.
As a former Business Owner and Branch Manager (In Training), I possess a deep understanding of P&L management, supply chain logistics, and the complexities of animal health and nutrition sales. I am highly skilled in Sales Enablement, having developed high-performing teams through structured mentorship and technical training.
Committed to the highest standards of safety and compliance, I recently achieved a 93% distinction in OHS Management, ensuring that commercial success never comes at the expense of operational integrity. I am now seeking a senior leadership role where I can leverage my diverse expertise to scale operations and exceed organizational targets.
Overview
2026
2026
years of professional experience
Work History
Animal Health & Nutrition Sales Specialist
Provacc Animal Solutions
Kimberley
07.2025 - Current
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Increased sales revenue by developing and implementing strategic sales plans.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Built strong client relationships through consistent communication and effective problemsolving.
- Boosted customer satisfaction by providing exceptional product knowledge and tailored recommendations.
- Provided first-rate service to all customers and potential customers.
- Delivered engaging sales presentations, effectively communicating the value of products and services to prospective clients.
- Provided ongoing support to existing clients, maintaining a high level of satisfaction and encouraging repeat business.
- Demonstrated product features, answered questions and persuasively overcame objections.
- Drafted, finalized and submitted paperwork to complete sales.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Built relationships with customers and community to promote long term business growth.
- Negotiated prices, terms of sales and service agreements.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Contributed to team objectives in fast-paced environment.
- Trained new employees on customer service, money handling and organizing strategies.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Sales Executive
WiruLink
Kimberley
11.2024 - 07.2025
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Enhanced brand visibility, coordinating with marketing to develop impactful campaigns.
Founder & Sales Lead
E I P Verspreiders
Kimberley
06.2019 - 10.2024
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Achieved long-term sustainability for the organization through responsible decision-making processes grounded in ethics.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
- Created and monitored promotional approaches to increase sales and profit levels.
- Expanded the company''s geographical reach, opening new markets and increasing profitability.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Cultivated loyal customer base through personalized marketing campaigns and loyalty programs.
- Drove revenue growth with targeted sales initiatives, understanding and leveraging market trends effectively.
- Bolstered company reputation and trust by maintaining high ethical standards and transparency in all dealings.
- Monitored key business risks and established risk management procedures.
- Tailored sales pitches to diverse customer needs, enhancing conversion rates.
- Implemented cost-control measures to maximize profitability without sacrificing quality.
Account Manager
Poxytec
Kimberley
02.2018 - 05.2019
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
- Monitored market trends to advise clients on potential impacts to their business, positioning as trusted advisor.
- Increased upsell opportunities with strategic account reviews, identifying and addressing client needs.
- Boosted client retention by developing and implementing comprehensive account management strategy.
- Developed, maintained and utilized diverse client base.
- Met existing customers to review current services and expand sales opportunities.
- Presented professional image consistent with company's brand values.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Sales Representative
Agrifriend
Kimberley
11.2016 - 08.2017
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Participated in trade shows and conferences to network and generate leads.
- Enhanced customer satisfaction by providing comprehensive product demonstrations.
Founder & Sales Lead
Avalanche Distributors
Johannesburg
01.2008 - 09.2016
- Created organization's mission and vision statements for use by employees.
- Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
- Developed strong partnerships with key industry players, contributing to an increased market presence.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Boosted team productivity and morale through leadership development programs and regular feedback sessions.
- Maximized profitability, carefully managing budget allocations and cutting unnecessary expenses.
- Enhanced customer satisfaction, providing exceptional service and promptly addressing inquiries and concerns.
- Negotiated partnerships with suppliers to reduce costs, enhancing profitability with strategic sourcing.
- Built and maintained strong, cohesive team by recruiting top talent and fostering supportive work environment.
- Managed financial, operational and human resources to optimize business performance.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Delivered exceptional customer service by addressing concerns promptly and offering tailored solutions to meet clients'' needs.
- Trained, coached, and mentored new sales associates for maximum performance.
- Empowered sales team with data-driven insights, facilitating informed decision-making.
- Developed comprehensive training programs for new hires to enhance team capabilities and performance.
- Enhanced team morale and cohesion through regular motivational sessions and incentives.
- Increased sales team productivity by implementing strategic customer engagement tactics.
- Set and achieved company defined sales goals.
- Attended monthly sales meetings and quarterly sales trainings.
Branch Manager
DS-Max International
Johannesburg
1999 - 2008
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Maintained friendly and professional customer interactions.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Optimized branch inventory management practices for improved product availability and reduced stock obsolescence costs.
- Implemented risk management strategies to minimize potential losses while maintaining a healthy balance between risk and return on investments.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Reduced employee turnover by fostering a positive work environment and offering competitive compensation packages.
- Created and executed marketing strategies, increasing brand awareness and attracting new customers.
- Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
- Performed banking, business administration and financial tasks to guarantee five-star service for clients.
- Checked payroll, vendor payments, commissions and other accounting disbursements for accuracy and compliance.
Talent Development: Designed and executed a comprehensive sales training curriculum covering cold-calling, objection handling, and technical product specifications (medicine/nutrition).
Performance Coaching: Conducted weekly "ride-alongs" and one-on-one mentoring sessions to refine the sales techniques of junior reps.
Sales Enablement: Developed training manuals and pitch decks that simplified complex pharmaceutical and nutritional data into persuasive sales talking points.
Operations & Strategy: Managed the branch P&L, inventory levels, and local marketing budgets while ensuring all sales activities complied with industry regulations.
Training Branch Manager
DS-Max International
Johannesburg
1998 - 1999
- Self-motivated, with a strong sense of personal responsibility.
- High-impact Sales Leader selected for an intensive Branch Management program based on a career-long record of exceeding targets.
- Actively managing daily branch operations while mastering P&L oversight, supply chain logistics, and team leadership.
- Operational Excellence: Shadowed and executed full-cycle branch management, including inventory control for animal feed/medication and regional logistics.
Leadership Transition: Mentored a team of 30 sales representatives, focusing on improving closing ratios and technical product knowledge.
Strategic Planning: Analyzed branch KPIs and financial reports to identify underperforming product lines and implement corrective sales strategies.
Customer Retention: Handled high-level escalations and "Key Account" relationships to ensure long-term loyalty during the leadership transition.
"Hybrid Performance: Consistently ranked as a top-tier sales performer while simultaneously assuming responsibility for branch opening/closing procedures, staff scheduling, and regulatory compliance."- P&L Management Foundations
Conflict Resolution & Team Coaching
Inventory & Supply Chain Oversight
Sales Forecasting.- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Paid attention to detail while completing assignments.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Mining Industrie
Anglo American
Carletonville
1990 - 1998
- Technically proficient mining professional with a foundation built as a Learner Miner. Expert in high-pressure operational environments, maintaining a 100% safety record while executing complex extraction tasks and operating heavy industrial machinery."
Operational Execution: Assisted in the preparation and execution of blasting, drilling, and extraction cycles according to strict daily production targets.
Rigorous Safety Standards: Maintained absolute compliance with the Mine Health and Safety Act (MHSA), conducting pre-shift inspections and "barring down" to ensure a safe working environment.
Technical Skill Acquisition: Successfully completed a comprehensive learner program, mastering the use of specialized equipment- Team Coordination: Worked within a high-performance crew to clear rock, install support systems (timber or steel), and ensure the integrity of the mining area.
- Risk Management
- Discipline & Reliability
- Recilience
- Communication Skills
Infantry Specialist
South African Defence Force
Phalaborwa
1987 - 1989
- Veteran of the South African Defence Force (7 SAI Bn). Developed a foundation of extreme discipline, tactical planning, and team leadership in high-stakes operational environments.
- Proven ability to execute complex missions under pressure, a trait that has driven my success in high-volume sales and branch management."
Operational Readiness: Maintained peak physical and mental readiness for rapid deployment; managed high-value equipment and weaponry with zero loss or damage.
- Strategic Execution: Executed tactical maneuvers and border safeguarding operations, requiring precise communication and adherence to Standard Operating Procedures (SOPs).
Leadership & Teamwork: Coordinated within a diverse squad to achieve mission objectives; provided peer-to-peer training and support in demanding field conditions.
Risk Assessment: Conducted real-time situational analysis and threat detection, ensuring the safety of the unit and the success of the deployment.- Recipience: I don't quit when a "deal" gets difficult.
- Discipline: I follow the sales process every time.
- Accountability: If i say i will do something, i do it.
Education
Academic
Laerskool De Deur
De Deur 04.2001 -
High School Diploma -
Volkskool
Heidelberg, South Africa 04.2001 -
Occupational Health & Safety - Health & Safety
IQ Academy
South Afrika 04.2001 -
Skills
Effective strategic leadership
Customer relationship management
Effective inquiry resolution
Client-focused sales
Gap identification
Building professional connections
Customer complaint management
Effective team engagement
Client care proficiency
Sales strategy execution
Cash transaction processing
Persuasive closing methods
Prospective client outreach
Account relationship development
Workforce education
Business growth initiatives
Additional Information
Languages:
Afrikaans- Fluent
English- Fluent
Fanakalo- Conversational
License:
Valid South African Code EB drivers license with own reliable transport
Travel:
Available for 50% + regional travel and overnight stays.
Other:
Student member of SAIOSH (South African Institute of Occupational Safety and Health)
Timeline
Animal Health & Nutrition Sales Specialist
Provacc Animal Solutions
07.2025 - Current
Sales Executive
WiruLink
11.2024 - 07.2025
Founder & Sales Lead
E I P Verspreiders
06.2019 - 10.2024
Account Manager
Poxytec
02.2018 - 05.2019
Sales Representative
Agrifriend
11.2016 - 08.2017
Founder & Sales Lead
Avalanche Distributors
01.2008 - 09.2016
Academic
Laerskool De Deur
04.2001 -
High School Diploma -
Volkskool
04.2001 -
Occupational Health & Safety - Health & Safety
IQ Academy
04.2001 -
Branch Manager
DS-Max International
1999 - 2008
Training Branch Manager
DS-Max International
1998 - 1999
Mining Industrie
Anglo American
1990 - 1998
Infantry Specialist
South African Defence Force
1987 - 1989
Camping, fishing, DIY projects, braai & socializing and outdoors.
- Outdoor & Adventure: Passionate about camping and exploring the South African outdoors
- An avid "Do-It-Yourself" enthusiast who enjoys repairing and building machinery and home projects; this keeps my practical problem-solving skills sharp.
- Dedicated fisherman, a hobby that has developed my patience, persistence, and focus.
- I value the community aspect of a traditional braai, which allows me to build strong personal networks and maintain long-term relationships within my local and professional community.