Summary
Overview
Work History
Education
Skills
Educationalqualifications
Firstnames
Emailaddresses
Personal Information
Accomplishments
Affiliations
Interests
Podcaster
Timeline
Hi, I’m

Phumzile Portia Bridgette Phatedi

Alberton
Phumzile Portia Bridgette Phatedi

Summary

Highly accomplished public relations professional with over 15 years of experience in strategic communication, brand management, and relationship building. Proven ability to develop and execute integrated marketing campaigns (IMC) that drive brand awareness, engagement, and achieve organizational goals.

Skills

Public Relations Strategy & Execution

Brand Management & Storytelling

Integrated Marketing Communications (IMC)

Event Planning & Management

Customer Relationship Management

Experience

SAICA (South African Institute of Chartered Accountants)Project Manager: Integrated Marketing and Communication (Current)
Managed the planning, execution, and evaluation of IMC campaigns aligned with SAICA's brand strategy.

Gauteng Provincial Legislature & Forge Ahead (Previous Roles)Demonstrated experience in public relations, events management, and relationship coaching.

Arts & Culture NGOs (Volunteer Work)Created platforms and recognition for NGOs and individuals.

Additional Highlights

Guest speaker on Ikwekwezi FM Radio covering social, family, and career topics.

YouTube Channel: Conversations with Phumzile The Girl Next Door

Overview

26
years of professional experience

Work History

SAICA
Illovo, Sandton

Project Manager: Integrated Marketing and Communication
11.2023 - Current

Job overview

  • Develop, implement, and monitor an Integrated Marketing Communication (IMC) plan to ensure successful orchestration of business projects and assist with identifying opportunities to enhance integrated marketing plans; this includes research, trend and marketing analysis, and collaboration with various business units
  • Translate the IMC strategy into an annual IMC plan in support of the division's business plan and various initiatives as underpinned by the overall SAICA Brand & Marketing Plan
  • My roles serve as the marketing and communications conduit and single point of contact between the Brand Division and business—to ensure seamless communication and efficient and effective delivery of marketing communication
  • Collaborating with stakeholders to translate annual plan into SMART (Specific, Measurable, Realistic and Time-Specific) operational implementation plans, ensuring efficient and effective delivery of set objectives
  • Understand and support the brand vision by orchestrating and ensuring the seamless execution of consistent design, messaging, voice, and approach of all marketing efforts
  • Ruthlessly tracking, monitoring, and managing the execution of plans, proactively and timeously devising/recommending corrective actions for any deviations, thus ensuring the achievement of set goals
  • Create comprehensive project documentation such as status report and campaign reports
  • Assist with monitoring and mitigating risks to ensure successful delivery of projects
  • Collaborating with various business units to drive Integrated Marketing Communication best practices and continuous improvement through robust reporting
  • Strategically championing the essence of 'Difference Markers' by ensuring that it comes through strategically and as a golden thread in all integrated marketing communications plans and initiatives
  • Participating in the broader classical marketing role that includes product strategy and development and market research to identify communication and campaign gaps/opportunities to assist with refining positioning among various target audiences
  • Outputs/Deliverables include, but are not limited to: Integrated Marketing Communications Annual and Quarterly plans (including supporting collateral and events) for business
  • Help the organisation maintain and grow a healthy pipeline by successfully supporting and orchestrating numerous opportunities to support SAICA pipeline initiatives This includes: PR, advertising, event, and communication opportunities. Collateral development, Regular communication with stakeholder, Seamlessly positioning of SAICA's three designations, Data analysis and reporting for optimisation of campaigns
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

SAICA
Illovo, Sandton

Business Development and Marketing Manager
10.2019 - Current

Job overview

  • Setting goals and developing plans for business and AT(SA) & AGA(SA) member growth
  • Researching, planning, and implementing new target market initiatives
  • Researching prospective employers of AT(SA) & AGA(SA)'s for qualifications and membership presentations
  • Pursuing leads and moving them through members application through portal or ToPC process
  • Offer Business Development and Marketing support to Accredited Training Providers
  • Developing quotes for Training and proposals for prospective leads and employers
  • Setting goals and developing strategies to meet those goals with SAICA regional teams and executives
  • Attending conferences and industry events to source leads
  • AT(SA) member engagements and CPD planning and implementation working with seminars and events team
  • Member applications scanning, vetting, and validating for approval
  • Development and implementing marketing campaigns AT(SA) and AGA(SA) with the Brand team
  • Updating AT(SA) Accredited Academic Provider and Employers with marketing collateral and campaigns for use
  • Overall responsibility for brand AT(SA) & AGA(SA) management and corporate identity
  • Overseeing the social media for At9sa0 and AGA(SA) and to aligns with SAICA
  • Engaging with customers using social media
  • Keeping up to date with advances in social media technology and the latest social media platforms
  • Maximising follower's social media platforms and responding to queries and leads
  • Responsible for website and microsite updates for AT(SA) and AGA(SA) content
  • Incorporated to SAICA Main Brand Division under a new department (IMC)

Accounting Technician South Africa (AT(SA) SAICA Entity
Illovo, Sandton

MARKETING MANAGER
09.2015 - 09.2019

Job overview

  • Managing all marketing for the company and activities within the marketing department
  • Developing the marketing strategy for the company in line with company objectives
  • Coordinating marketing campaigns with sales activities
  • Overseeing the marketing budget
  • Creation and publication of all marketing material in line with marketing plans
  • Planning and implementing promotional campaigns
  • Manage and improve lead generation campaigns, measuring results
  • Preparing online and print marketing campaigns
  • Monitor and report on effectiveness of marketing communications
  • Creating a wide range of different marketing materials
  • Working closely with design agencies and assisting with new product activities
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Analysing potential strategic partner relationships for company marketing
  • Development of the new AT(SA) Brand corporate identity and implementation of the brand strategy
  • Overall responsibility for brand management and corporate identity
  • Overseeing implementation of the Marketing strategy, including teams campaigns, events, digital marketing, and PR
  • Working closely with the Business Development Manager and Membership Manager, enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
  • Undertake continuous analysis of competitive environment and consumer trends
  • Overseeing the social media strategy for the company, ensuring it aligns with the company's brand
  • Engaging with customers using social media
  • Keeping up to date with advances in social media technology and the latest social media platforms
  • Maximising follower's social media platforms
  • Ensuring that approaches to social media are relevant and appropriate for each medium
  • Monitoring social media for customer comments, both positive and negative
  • Engaging with customers to resolve customer service issues and or create positive PR opportunities
  • Continuous research into new relevant social media channels and their impact on the brands marketing
  • Analysing social media insights to guide future social media campaigns
  • Developing a content calendar across all platforms, ensuring a constant supply of relevant content
  • Accounting Technician South Africa rebranding planning, implementation and management
  • Project managing the first AT(SA) Funded Skills Initiatives Brag book (Coffee table) and the Book Launch Project
  • Conceptualising, planning, and project managing the AT(SA) Training Provider Conference
  • Conceptualising, planning, and project managing AT(SA) Graduation ceremonies and member Networking events
  • Marketing/PR plan and launch of the UoTs Test of Professional Competence campaign
  • Role update and Transfer

SAICA (Seminars and Events Department)
Illovo, Sandton

SEMINARS AND EVENTS COORDINATOR
01.2008 - 08.2015

Job overview

  • Plan, implement and manage projects (Seminars/Workshops & Events) that are scheduled (Budgeting, Marketing, Venue booking, delegates enrolments, delegates communication, post-mortem, debt collecting etc.)
  • Make sure that all processes and procedures are adhered to in project planning and management (Client brief, checklist, enrolments, invoicing, administration of the project)
  • Marketing of the projects
  • Dealing with members/associates/committee members/students and public
  • Development and Maintenance of close relationship with Product Champions and other internal Stakeholders in order keep up to date with and provide input to projects (Seminars/Workshops & Events)
  • Development and Maintenance of close relationship with speakers and suppliers who deliver a service to SAICA and members
  • Set, maintain, and control the event budget
  • Ensure that all orders/invoices from service providers are received and approved
  • Monitor and to make sure that all payments are made
  • Ensure that invoices relating to conference are collected by the finance department sales prior to the event
  • To achieve overall gross profit target per project
  • Staff Management
  • Project manager for the Eastern Central and Southern African Federation of Accountants' (ECSAFA) conference hosted for the 1st time in South Africa and managed by SAICA
  • Project managing the SAICA Annual Dinner for 3 years
  • Project managing the Thuthuka Bursary fund 10th Year Anniversary event
  • SAICA Thuthuka University Capacity Building Launches
  • AT(SA) Graduation ceremonies
  • New Position

ForgeAhead
Rivonia

Sponsorship and Programme Manager
03.2007 - 12.2007

Job overview

  • Draw up events concept & budgeting
  • Co-ordinate logistical arrangements for all events
  • Co-ordinate production of material for events
  • Liaise with suppliers and producers of events promotional material
  • Procure event services like catering, décor & entertainment
  • Manage service providers
  • Coordination of Protocol in Events
  • Liaison with all sponsors and event partners
  • Delivering on sponsors and partners benefits before, during and after the event
  • Production and coordination of Publication and Branding material
  • Coordinate the production of print and branding material for both internal and external use
  • Liaise with suppliers during production
  • Verify the accuracy of content with related directorates
  • Arrange for exhibition area and allocations
  • Establish and maintain directory of suppliers
  • Establish and maintain archives of internal publication
  • Ensure that deliveries are according to specification
  • Compile a database of stakeholders manage it quarterly
  • Personnel management, motivate and coordinate
  • Training of Junior Events Coordinators
  • Monitor the News and compile media clippings on daily basis
  • Arranging media interview opportunities for spokespersons
  • Placement of adverts and deal media alerts
  • Write and distribute media invitations and media alerts
  • Set, maintain and control the event budget
  • Ensure that all orders/invoices from service providers are received and approved
  • Monitor and to make sure that all payments are made
  • Ensure that invoices relating to conference are collected by the Finance department sales prior to the event
  • Contract ended

Gauteng Provincial Legislature
Johannesburg

Public Relations Officer
07.2003 - 02.2007

Job overview

  • Draw up events concept & budgeting
  • Co-ordinate logistical arrangements for all events
  • Co-ordinate production of material for events
  • Liaise with suppliers and producers of events promotional material
  • Procure event services like catering, décor & entertainment
  • Manage service providers
  • Coordination of Protocol in Events
  • Produce monthly electronic newsletter
  • Write articles for newsletter related to National holidays and events around the holidays
  • Sell shop merchandise
  • Stock control and management
  • Submit cash reconciliation to finance department
  • Coordinate stock production of promotional items
  • Liaise with suppliers
  • Establish and maintain directory of suppliers
  • Establish and maintain archives of internal publication
  • Ensure that deliveries are according to specification
  • Compile a database of stakeholders manage it quarterly
  • Personnel management, motivation, and coordination
  • Training of Public Relations internship students
  • Coordination of Protocol Events (International/Local visit to the Legislature), with the Protocol manager
  • Arrange all logistics for the site visits from venue bookings, catering, transport, security and making all necessary reservation and provide detailed information
  • Design and distribute programme of visits and excursions to all relevant stakeholders
  • Arrange delegates gifts, information material, and GPL stationery
  • Develop budget and coordinate the procurement of visits elements
  • Monitor the News and compile media clippings on daily basis
  • Arrange media interview opportunities for event speakers
  • Placement of adverts and deal media alerts
  • Submission of press releases to intranet officer for updating the institution's website
  • Looking for opportunities

Siyavuka Lateral Improvement Foundation
Johannesburg

Public Relations Co-Ordinator
02.2000 - 06.2003

Job overview

  • Draw up project events concept and planning
  • Project budgeting and fundraising
  • Planning and participation in arts exhibitions
  • Arrange media interview opportunities for promotions and publicity
  • Placement of adverts and deal media alerts
  • Life skills Facilitator
  • Administration
  • New Opportunity

Gauteng Provincial Legislature
Johannesburg

Public Relations Intern
02.1999 - 03.2000

Job overview

  • Intern
  • Contract ended

Education

Impumelelo High School
Ulundi, KwaZulu Natal

Grade 12 from Matric
01.1994 - 01.1995

University Overview

Completed

Wits Technikon
Johannesburg, South Africa

ND from Public Relations
01.2018 - 12.1999

University Overview

Completed

Henley Business School
Rivonia, South Africa

Management Accelerated Programme
01.2014 - 12.2014

University Overview

Competed

Institute of Marketing Management
South Africa

BCom from Marketing & Management Science
01.2025 - Current

University Overview

Currently Final year

Skills

Project management

Educationalqualifications

Educationalqualifications
Grade 12, Impumelelo High School, 12/01/94, ND: Public Relations, Wits Technikon (now known as University of Johannesburg), 12/01/99, Management Accelerated Programme, Henley Business School, 12/01/14, Marketing & Management Science (BCom), Institute of Marketing Management (IMM), Currently in final year, PRISA 2000 Public Relations Practice, 12/01/00, Project Management, Customer Service Excellence, MS Office, 12/01/02, Combined NLP & Life Coach Course, 12/01/01, Social Media Management Course, 12/01/00

Firstnames

Firstnames
Phumzile Portia Bridgette

Emailaddresses

Emailaddresses
  • Phumzilep@saica.co.za
  • Pziled2@gmail.com

Personal Information

Personal Information
  • ID Number: 7504110445081
  • Citizenship: South African
  • Marital Status: Married

Accomplishments

Accomplishments

Years 2003 -2007

Being Part of the Common Wealth Parliamentary Association Organizing Committee in Ghana, Swaziland and Nigeria

Planning and execution the Gauteng Provincial Legislature Parliamentary Opening Address Event: for 4 years


2007

Planning and executing the ICT Sponsored events


2008 – October 2016

Planning and execution the SAICA annual Dinner event for 6 year, which was SAICA’s flagship event.


2015

Travelling to China with the Henley Business School Alumni group, This was to enable global leaders & managers to new ideas and challenges that are existing in business and creating young professionals who can successfully face tomorrow’s global leadership challenges.


2019

Ikwekwezi Radio guest slot life

coaching covering different topics on social, family and career issues


2020 - To date

Growing the conversations with Phumzile Thegirlnextdoor platform and events

Affiliations

Affiliations
  • Toastmasters

Interests

Relationship Coaching, Podcasting and hosting conversational events and webinars

Podcaster

Podcaster

My channel aims to shine the light to individuals like me and you, who have conquered and have done amazing great things. People who are not in any spotlight but can motivate us to be better, do better. All next door friends, family, neighbors that inspire us daily.

Timeline

Institute of Marketing Management
BCom from Marketing & Management Science
01.2025 - Current
Project Manager: Integrated Marketing and Communication
SAICA
11.2023 - Current
Business Development and Marketing Manager
SAICA
10.2019 - Current
Wits Technikon
ND from Public Relations
01.2018 - 12.1999
MARKETING MANAGER
Accounting Technician South Africa (AT(SA) SAICA Entity
09.2015 - 09.2019
Henley Business School
Management Accelerated Programme
01.2014 - 12.2014
SEMINARS AND EVENTS COORDINATOR
SAICA (Seminars and Events Department)
01.2008 - 08.2015
Sponsorship and Programme Manager
ForgeAhead
03.2007 - 12.2007
Public Relations Officer
Gauteng Provincial Legislature
07.2003 - 02.2007
Public Relations Co-Ordinator
Siyavuka Lateral Improvement Foundation
02.2000 - 06.2003
Public Relations Intern
Gauteng Provincial Legislature
02.1999 - 03.2000
Impumelelo High School
Grade 12 from Matric
01.1994 - 01.1995

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Phumzile Portia Bridgette Phatedi