Phumzile Nala
Writer
Fourways
Summary
Adept at transforming insights into engaging content, significantly boosted website traffic for Soweto Business Network through expert SEO strategies. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
Work History
Editorial Writer
Self Publishing Press
01.2021 - Current
- Applied strong analytical skills to identify relevant topics, trends, and stories for target audiences.
- Worked closely with graphic designers to create visually appealing layouts that complemented written content.
- Regularly attended industry events, conferences, and seminars to stay informed and connected with subject matter experts.
- Developed captivating headlines that effectively captured readers'' attention and increased article clicks.
- Received accolades from peers and supervisors alike for producing insightful commentary on current events affecting various industries.
- Built loyal readership base by consistently producing engaging content that addressed audience interests directly.
- Pitched innovative story ideas, resulting in numerous successful articles published across various sections of the publication.
- Presented complex information in an accessible manner by breaking down technical jargon into clear explanations for general readership.
- Participated in editorial meetings to brainstorm ideas, discuss editorial directions, and provide insights based on personal expertise.
- Contributed to the publication''s reputation for high-quality content through meticulous research and fact checking.
- Managed tight deadlines, consistently delivering well-crafted articles on time without sacrificing quality.
SEO Content Writer
Soweto Business Network
03.2014 - Current
- Boosted website traffic by implementing SEO strategies and creating engaging content.
- Conducted comprehensive keyword research to identify opportunities for increased search engine visibility.
- Performed regular content audits to ensure relevancy, accuracy, and adherence to SEO guidelines.
- Collaborated with marketing teams to develop cohesive, data-driven content strategies that aligned with business objectives.
- Enhanced brand visibility with the development of high-quality, targeted content.
- Analyzed website performance metrics to inform future SEO initiatives and adjustments.
- Fostered strong relationships with industry influencers and bloggers, securing valuable backlinks and increased visibility through guest posting opportunities.
- Collaborated closely with web developers during site redesigns or changes ensuring minimal impact on established SEO efforts while maintaining optimal usability standards.
Education
Bachelor of Science - Information Technology
North West University
Potchefstroom, South Africa 04.2001 -
Skill Certificate - Introduction To Technical Writing
Board Infinity
Online 04.2001 -
Specialization - Google Digital Marketing & E-commerce
Coursera
Online 04.2001 -
Guided Project - Blog Posts With Outranking: Rank Articles With AI
Coursera
Online 04.2001 -
Skills
Ethical journalism practices
Strong Research Abilities
Collaborative Teamwork
Social media proficiency
Timeline
Editorial Writer
Self Publishing Press
01.2021 - Current
SEO Content Writer
Soweto Business Network
03.2014 - Current
Bachelor of Science - Information Technology
North West University
04.2001 -
Skill Certificate - Introduction To Technical Writing
Board Infinity
04.2001 -
Specialization - Google Digital Marketing & E-commerce
Coursera
04.2001 -
Guided Project - Blog Posts With Outranking: Rank Articles With AI
Coursera
04.2001 -
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