Phumlani Nzima
Business Unit Director - Client Whisperer
Summary
Experienced marketing professional with a background as a Business Unit Director, specializing in strategy and achieving results. Extensive portfolio spanning diverse African markets, including South Africa, Kenya, Nigeria, and Botswana. Expertise in developing Integrated Marketing Communications (IMC) briefs and leading teams to create compelling creative output that engages audiences and strengthens brand reputation. Passionate about delivering impactful, strategically-led campaigns that generate a positive ROI and make a real-life impact on consumers. Collaborative approach with client brand teams to ensure global alignment while prioritizing local market relevance through consumer insights. Thrilled at the opportunity to join a team of ambitious, global thinkers and contribute to clients' brand growth. Firm belief in the power of collective effort to deliver successful campaigns and excited to bring skills and expertise to the team.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
BUSINESS UNIT DIRECTOR
RAPT Creative
04.2023 - Current
- Company Overview: Financial Mail Ad Agency of the Year 2022
- Responsible for revenue, growth and profitability of the agency
- Managing the brand strategies for the overall brand
- Building strong working relationships with clients, external partners and agencies with a strong focus on IMC processes ensuring all agencies are aligned from ATL to Experiential and ensuring that the key campaign and business objectives are carried throughout
- Delivering against tight timelines and budgets and identifying client growth opportunities
- Guiding a team of project managers & account managers across all brand and product portfolios deliverables
- Driving collaboration with international partner agencies to optimize internal and external resource allocation and utilization by resolving problems with knowledgeable and friendly service
- Liaised with stakeholders to identify key sales objectives and devise strategies to achieve goals
- Identified market gaps for new and updated products and services
- Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts
- Enhanced target market reach through tactical social media advertising
- Used data to build strategies for targeting specific markets and consumer demographics
- Coordinated television, radio digital and in store campaigns from conceptual brainstorms to post-broadcast analysis
- Evaluated market research outcomes for improved advertising strategy
- Built and maintained courteous and effective working relationships with all stakeholders, clients and customers
- Develop and Identify measurement plans to ensure that campaigns are optimized on an ongoing basis and not only on completion
- Analyze information and provided solutions to problems and/or identify and bring in the correct partners to solution
- Financial Mail Ad Agency of the Year 2022
BUSINESS UNIT DIRECTOR
MetropolitanRepublic
Johannesburg, Gauteng
03.2022 - 03.2023
- Established strong relationships with key stakeholders, ensuring alignment of goals and seamless collaboration across departments.
- Increased overall business unit performance by implementing strategic initiatives and driving operational excellence.
- Implemented data-driven decision-making processes to identify untapped market opportunities and capitalize on them effectively.
- Analyzed competitive landscape and industry trends to determine potential threats or opportunities for future growth.
- Led cross-functional teams to successfully launch new products, resulting in increased market share and profitability.
GROUP ACCOUNT LEAD
Draftline SAB
01.2021 - 02.2022
- Company Overview: Digital Content Agency team
- Account Managed: Budweiser Africa, Carling Black Label Africa, Flying Fish, Corona, Castle Lite Africa
- Managing the digital strategies for the above brands and ensuring that the content and executions matched the strategies and solved business problems
- Building strong working relationships with clients, external partners ensuring that production partners, teams and agencies worked well together to achieve the desired result
- Established clear objectives for marketing initiatives, guiding implementation, tracking and optimization efforts
- Reviewed sales data to forecast market trends and adapt marketing strategies
- Evaluated market research outcomes for improved advertising strategy
- Helped teams reach ambitious sales objectives with multi-channel marketing campaigns
- Enhanced target market reach through tactical social media advertising
- Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape
- Engage with research and strategic teams to analyze consumer data to build strategies for targeting specific markets and consumer demographics based off trends, culture and economic situations
- Digital Content Agency team
ACCOUNT DIRECTOR / PROJECT MANAGER (FREELANCE)
VMLYR
09.2019 - 06.2020
- Company Overview: Nature, Digital Agency
- Account Managed: Standard Bank
- Managing the Always On strategy for Standard Bank Personal and Business Banking
- Building strong working relationships with clients, external partners and suppliers
- Coordinated with external suppliers involved in marketing delivery to meet all objectives within set timelines
- Targeted social media influencers to represent brand and organisation in promoting services and products, leveraging exposure and amplifying sales
- Consulted with clients to discuss short-term and long-term goals to develop social media roadmap and produce specific timeline and costs for services
- Used data to build strategies for targeting specific markets and consumer demographics
- Pitched marketing campaigns to stakeholders to request for investments for promotions, expanding organisation to reach wider audience
- Nature, Digital Agency
ACCOUNT DIRECTOR / PROJECT MANAGER (FREELANCE)
McCann Worldwide
09.2018 - 04.2019
- Company Overview: Nestlé South Africa
- Managing the annual digital strategy for Nestlé CREMORA, MAGGI Noodles, Cereal Partners Worldwide (MILO) and Nestle Health & Wellness
- Driving business growth through diligent financial and forecast reporting
- Implemented seasonal and special discounts, driving customer engagement through promotions
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement
- Tracked sales, click-through rates and conversion rates by marketing campaign for comparison
- Leveraged CRM data to send targeted emails designed to increase sales
- Coordinated with design, project management and production teams to delivery timely support to planned campaigns
- Engaged with customers to better understand needs and deliver excellent service
- Nestlé South Africa
SENIOR ACCOUNT MANAGER / PROJECT MANAGER
Limelight SA
01.2016 - 07.2017
- Company Overview: Advertising Agency, Through The Line & Shopper Marketing
- AMKA Pharmaceuticals
- Project managing campaigns for the Clear and Cuticula brand with its subsidiaries Clear Radiance, Clear for men and Clear active
- Ensuring smooth production of campaigns from budgets to project timelines
- Strategic understanding of clients' business as well competitors business
- Developed and executed dealer event-orientated marketing promotions to achieve retail market share goals
- Oversaw marketing strategies leading to sales increase
- Assisted in the organization of marketing and promotional events such as networking events and shows
- Established and maintained positive relationships with all internal teams, including warehouse, distribution, sales and marketing
- Advertising Agency, Through The Line & Shopper Marketing
Education
BBA - Marketing Management
IMM Graduate School
Johannesburg, GPLean Six Sigma White Belt - Project Management
Minitab
Certificate of Higher Education - Bookkeeping
Damelin
Johannesburg, GPBusiness Management Diploma - Business Management
South West Gauteng College
Westrand, GautengSkills
Team leadership
undefinedAdditional Information
https://www.linkedin.com/in/phumi-sibanyoni/, Yes
Timeline
BUSINESS UNIT DIRECTOR
RAPT Creative
04.2023 - Current
BUSINESS UNIT DIRECTOR
MetropolitanRepublic
03.2022 - 03.2023
GROUP ACCOUNT LEAD
Draftline SAB
01.2021 - 02.2022
ACCOUNT DIRECTOR / PROJECT MANAGER (FREELANCE)
VMLYR
09.2019 - 06.2020
ACCOUNT DIRECTOR / PROJECT MANAGER (FREELANCE)
McCann Worldwide
09.2018 - 04.2019
SENIOR ACCOUNT MANAGER / PROJECT MANAGER
Limelight SA
01.2016 - 07.2017
Lean Six Sigma White Belt - Project Management
Minitab
Certificate of Higher Education - Bookkeeping
Damelin
Business Management Diploma - Business Management
South West Gauteng College
BBA - Marketing Management
IMM Graduate School
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