Phumelele Tshabalala
Finance Director |Digital Marketing Manager | Executive Director
Boskruin
Summary
Results-driven executive professional with a proven track record of successfully launching and guiding organizations to achieve strategic objectives. Skilled at aligning mission-driven initiatives with business goals, consistently delivering impactful results. Recognized for creating collaborative environments and adapting to dynamic challenges to ensure team success. Experienced in the mining sector as a project manager overseeing the Mining Qualification Authority's Work Experience Program for three years. Managed a program involving 40 participating mines across South Africa, encompassing various mining disciplines. Successfully initiated and managed the W K Kellogg Foundation Southern African Scholarship for the SADC countries for seven years. In my most recent management role, served as a Bursary Manager for three years, working with clients in sectors such as mining, logistics, automotive vehicles, information technology, and corporate communications. Demonstrated an ambitious entrepreneurial spirit by starting the Butholethu Traders business in 2013, initially selling marketing services and products. Expanded the business to include Out of Home advertising brokering, facilitating the sales of other media owners' assets to brand partners. Took on the responsibility of overseeing and spearheading the legal and finance aspects of the Butholethu Traders business. Successfully developed more than 12 large format media assets and currently manage a total of 25 assets.
Overview
16
16
years of professional experience
11
11
years of post-secondary education
6
6
Languages
Work History
Founding Executive Director
Thubalethu Technologies
Johannesburg
08.2021 - Current
- Conceptualized the business opportunity and developed the "proof of concept" for all the software as a service products currently on offer.
- Fostered a culture of innovation within the organization by embracing new ideas, technologies, and approaches to problemsolving.
- Secured funding for organizational initiatives through successful grant writing and fundraising efforts.
- Spearheaded marketing campaigns to raise awareness of the organization''s mission, programs, and services among target audiences.
- Served as a spokesperson for the organization, representing its interests in public forums and advocating for its mission to key constituencies.
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
Finance Director
Firebird
Johannesburg
03.2021 - Current
- Successfully managed multiple audits, ensuring accurate financial information was presented to external parties without discrepancies or delays.
- Enhanced stakeholder communication by producing clear, concise, and timely financial reports that supported informed decisionmaking.
- Spearheaded the implementation of new accounting software solutions, improving data accuracy and streamlining operations across departments.
- Streamlined financial processes by implementing efficient budgeting and forecasting systems.
- Managed company cash flow by monitoring daily transactions and optimizing working capital.
- Led successful negotiations on financing terms, resulting in lower interest rates and improved cash flow for the organization.
- Prepared monthly reconciliation of bank accounts and took corrective actions on deviations.
- Implemented internal controls for enhanced compliance with regulatory requirements and reduced errors in reporting.
- Introduced software tools and process improvements to mitigate loss and drive operational growth.
- Bolstered company's cash flow with rigorous management of accounts receivable and payable.
- Achieved significant tax savings by identifying and applying for relevant tax incentives and credits.
- Led strategic financial planning sessions that aligned with company goals, ensuring cohesive approach to growth.
- Negotiated with banks and financial institutions to secure favorable financing options for new initiatives.
- Implemented and regularly reviewed financial controls to generate accurate and reliable financial data.
Digital Marketing Manager
Career Wise
Johannesburg
08.2020 - Current
- As the digital marketing manager, I am responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques
- This role requires being adept at enhancing brand awareness, driving traffic to the company's website and generating leads
- I oversee the marketing department and provide support in several areas, such as:
- Identifying and testing new digital platforms and tools;
- Copywriting;
- Using web analytics tools to monitor site traffic and provide insights;
- Optimizing marketing campaigns, including email marketing, social media and digital advertising;
Bursary Manager
Career Wise
Johannesburg
11.2017 - 12.2020
- I am responsible for the overall management of the following bursaries:
- CMH Empowerment Trust Bursary
- DSV Empowerment Trust Bursary
- R & A Communications Bursary
- Kumba Iron Ore Bursary
- Hewlett Packard Enterprise SA Bursary
Southern African Scholarship Manager
W.K. Kellogg Foundation
Johannesburg
07.2013 - 12.2020
- Company Overview: The W.K
- Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal pioneer, Will Keith Kellogg, is among the largest philanthropic foundations in the United States
- Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to create conditions for vulnerable children so they can realize their full potential in school, work and life
- The Kellogg Foundation is based in Battle Creek, Michigan, and works throughout the United States and internationally, as well as with sovereign tribes
- One of the projects the WKKF supports internationally is: The W.K.Kellogg Foundation Southern African Scholarship programme and I am responsible for the overall management of the project
- The scholarship programme seeks to develop a cadre of leaders by awarding full scholarships to suitably qualified and financially needy applicants from Botswana, Lesotho, Malawi, Republic of South Africa (RSA) and Zimbabwe that will provide them with the education, skills and tools that will empower them to bring a new capacity to their communities through their academic credentials, leadership skills and determination to make a difference within their own and/or other disadvantaged rural communities in their country of origin
- The W.K
- Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal pioneer, Will Keith Kellogg, is among the largest philanthropic foundations in the United States
- Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to create conditions for vulnerable children so they can realize their full potential in school, work and life
Co-Founder
Firebird
09.2013 - Current
- Established foundational processes for business operations.
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Managed financial operations, ensuring fiscal responsibility and maintaining profitability during periods of economic uncertainty.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Navigated complex legal requirements to ensure compliance with industry regulations while minimizing risk exposure for the business.
- Oversaw talent acquisition efforts, building a diverse team of skilled professionals who contributed significantly to the company''s success.
- Increased operational efficiency with implementation of streamlined business processes.
- Strengthened financial health by effectively managing capital raises and budget allocations.
Project Manager: MQA Work Experience
Career Wise
Johannesburg
02.2011 - 06.2013
- The MQA work Experience Scheme is an MQA funded training programme which aims to assist registered students in obtaining placement within the Mining and Minerals industry for the 12 month period required for candidates to complete their National Diploma P1 and P2 semesters
- I have been tasked with the responsibility of the overall managing the program
- This includes the following:
- Manage applications from the students via the institutions or walk-ins
- Screen and process all applications, as well as inform successful and unsuccessful candidates in writing and prepare a work experience selection report
- Arrange placement of learners with MQA host companies and ensure placement of all MQA bursary holders in the scheme
- Conduct site visits to host companies and compile reports
- Handle all queries from applicants, educational institutions, companies and other interested stakeholders
- Prepare student contracts and ensure all relevant documents are correct
- File and manage signed contracts
- Make grant payments to companies through the MQA I-Share system
- Liaise with the host companies regarding the grant criteria, student progress and performance
- Prepare budget and expenditure reports, statistics and perform other related duties
Quality Control Officer
Rhodes University
01.2010 - 12.2010
- Company Overview: ILAM (International Library of African Music) is the greatest repository of African music in the world
- A research institution devoted to the study of music and oral arts in Africa, it preserves thousands of historical recordings going back to 1929 and supports contemporary fieldwork
- My job at ILAM was to do sound quality control checks and editing of the records on the meta data samples which are used for the online publication
- ILAM (International Library of African Music) is the greatest repository of African music in the world
- A research institution devoted to the study of music and oral arts in Africa, it preserves thousands of historical recordings going back to 1929 and supports contemporary fieldwork
Tutor: Macroeconomics 2 and Microeconomics 2
Rhodes University
Grahamstowns
01.2010 - 12.2010
- To reinforce the subject matter of formal lectures
- Clear up areas of difficulty
- Give instruction on and to review assignments, essays and tests
- Run discussions of the application of basic economic principal situation
Bartender
Cafe Blanca
Grahamstown, Eastern Cape
01.2010 - 12.2010
- Set up the bar
- Make cocktails
- Waiter tables
- Entertain patrons
- Lock up the bar
Snow Maker
Waterville Valley Ski Resort
New Hampshire
12.2008 - 02.2009
- Operate the machines to provide the requisite snow for the maintenance of the trails
- Snow Quality control on the ski trails
- Grooming the ski trails of events
- Control room operator
- Safety representative on shift
Education
Diploma - Digital Marketing
Shaw Academy
Online 01.2017 - 12.2017
Web Page, Digital/Multimedia and Information Resources -
Vega School
Johannesburg, South Africa 01.2016 - 12.2016
Bachelor of Commerce (B.Com.) - Economics, Management and Law
Rhodes University
Grahamstown, South Africa 01.2007 - 12.2010
Matric: Senior Certificate (merit) -
King Edward VII School
Johannesburg, South Africa 01.2002 - 12.2006
Skills
- Digital Strategy
- Contract management
- Data Analytics
- Digital and Static Advertising
- Fundraising expertise
- Compliance and regulations
- Strategic planning
- Financial management
- Fundraising
- Stakeholder relations
- Business administration
- Business development
Timeline
Founding Executive Director
Thubalethu Technologies
08.2021 - Current
Finance Director
Firebird
03.2021 - Current
Digital Marketing Manager
Career Wise
08.2020 - Current
Bursary Manager
Career Wise
11.2017 - 12.2020
Diploma - Digital Marketing
Shaw Academy
01.2017 - 12.2017
Web Page, Digital/Multimedia and Information Resources -
Vega School
01.2016 - 12.2016
Co-Founder
Firebird
09.2013 - Current
Southern African Scholarship Manager
W.K. Kellogg Foundation
07.2013 - 12.2020
Project Manager: MQA Work Experience
Career Wise
02.2011 - 06.2013
Quality Control Officer
Rhodes University
01.2010 - 12.2010
Tutor: Macroeconomics 2 and Microeconomics 2
Rhodes University
01.2010 - 12.2010
Bartender
Cafe Blanca
01.2010 - 12.2010
Snow Maker
Waterville Valley Ski Resort
12.2008 - 02.2009
Bachelor of Commerce (B.Com.) - Economics, Management and Law
Rhodes University
01.2007 - 12.2010
Matric: Senior Certificate (merit) -
King Edward VII School
01.2002 - 12.2006
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