Hi, I’m
Phumelela Mtshali
Digital Brand Strategist
Summary
Adaptable, results-oriented Brand Strategist proficient in developing creative multichannel brand communication strategies. Establishes clear standards and enforces protocols for consistent, high-quality results. Areas of expertise include web, social, media, gaming and advertising.
Overview
10
years of professional experience
9
years of post-secondary education
Work History
Mayotte Growth Partners
Brand Strategist
2017.01 - Current (9 education.years_Label & 6 education.months_Label)
Job overview
- Collaborating with interdisciplinary teams to develop brand architecture, brand positioning and brand strategy.
- Developing and implementing internet marketing and SEO strategies including keyword research, link building, content marketing, PPC advertising, social media marketing and email marketing campaigns.
- Grasping various digital touch points to steer brands' digital narrative and drive effective digital campaigns.
- Building and maintaining brand toolkit/guide, integrating new and existing content (text, photo, video, audio) across various online and offline platforms and ensuring these are on brand and content scores are at 100%.
- Integrating digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring efficiency and effectiveness of digital channels.
- Analysing competitor activity, strategy, design, media usage and investigating media consumption and consumer behavior applicable to our clients brand and target audiences.
Mayotte Growth Partners
Digital Marketing Coordinator
2016.04 - 2017.05 (1 education.year_Label & 1 education.month_Label)
Job overview
- Content creation and community development.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Managing social media and online reputation using social listening tools.
- Evaluating metrics that affect website traffic, service quotas, target audience.
- Increasing conversion rates and reducing bounce rates.
Limani Resources
Trade Marketing Assistant
2013.11 - 2016.02 (2 education.years_Label & 3 education.months_Label)
Job overview
- Created and maintained calendar of events, working with other departments.
- Liaised with relevant stakeholders for the execution of stands at international trade shows and expos.
- Coordinated promotional activities aligned with business development.
Ndalo Media
PR & Events Intern
2012.07 - 2013.06 (11 education.months_Label)
Education
UDemy
from Certificate: Project Management
2020.08 - 2020.11 (3 education.months_Label)
Pietermaritzburg Girl's High
Matric
2006.01 - 2010.12 (4 education.years_Label & 11 education.months_Label)
University of South Africa
National Diploma Public Relations Management
2014.06 - 2016.06 (2 education.years_Label)
Vega School
BBA Brand Building And Management from Incomplete
2011.01 - 2012.06 (1 education.year_Label & 5 education.months_Label)
Google Skills For Africa
from Certificate: Digital Marketing
2020.08 - 2020.11 (3 education.months_Label)
Skills
Campaign Development
Client Management
Digital Strategy
Growth and Demand Generation
Brand Strategy
Data Analytics
Entrepreneurial & Critical Thinking
Research Methods
Campaign Management
Additional Information
References
W MLUNGWANA (Digital Communications Head)
Toyota (072) 226-5010 wandamlungwana@toyotasa.co.za
COLETTE NIELSEN (Key Accounts Manager) Mayotte Growth Partners
(068) 453-7617
nicollete@mayottepartners.com
Timeline
UDemy
from Certificate: Project Management
2020.08 - 2020.11 (3 education.months_Label)
Google Skills For Africa
from Certificate: Digital Marketing
2020.08 - 2020.11 (3 education.months_Label)
Brand Strategist
Mayotte Growth Partners
2017.01 - Current (9 education.years_Label & 6 education.months_Label)
Digital Marketing Coordinator
Mayotte Growth Partners
2016.04 - 2017.05 (1 education.year_Label & 1 education.month_Label)
University of South Africa
National Diploma Public Relations Management
2014.06 - 2016.06 (2 education.years_Label)
Trade Marketing Assistant
Limani Resources
2013.11 - 2016.02 (2 education.years_Label & 3 education.months_Label)
PR & Events Intern
Ndalo Media
2012.07 - 2013.06 (11 education.months_Label)
Vega School
BBA Brand Building And Management from Incomplete
2011.01 - 2012.06 (1 education.year_Label & 5 education.months_Label)
Pietermaritzburg Girl's High
Matric
2006.01 - 2010.12 (4 education.years_Label & 11 education.months_Label)