Phindile Grootboom (nèe Zungu)

Company Overview:

Mo & Phindi TV is a television and digital content production company that specializes in TV, digital and Podcast content creation.

Duties and Responsibilities:

• Conduct channel analysis by studying their (channel) mandate, strategic goals, audiences and content direction
• Determine channel gaps for the type of content to develop
• Conceptualize and develop fresh content proposals for submission
• Lead content pitches at various channels
• Developing and present funding proposals to various commercial brands
• Research relevant brands, and assess appetite for potential funding
• Develop and manage production budgets
• Get involved in the 360 degrees of the creative process of productions
• Ongoing monitoring of expenses against approved budgets to ensure we keep within allocated budget
• Recruit and manage staff (crew and talent)
• Lead and oversee productions from pre- production, production and post - production

I had a short stint as a radio presenter on Kaya959 (for over a year)

• Show Name: The Family with Mo & Phindi (Every Sunday from 9am - 12pm)

Company Overview:

ViewMedia is a global media service provider, offering content distribution and delivery across the globe with headquarters in London, UK

Duties and Responsibilities:

• My role was to grow sales in my region (Sub - Saharan Africa)
• Qualification of leads and pipeline management
• Meeting and exceeding regional sales targets
• Building new territories
• Maintain sales activity records and reports on the CRM system
• Manage sales and account management processes
• Revenue forecasting
• Assess market trends for new sales opportunities in the region and recommend to Management
• Travel to key countries to meet our stakeholders and help us gain market share
• Lead generation through Sales Force - a system that helps track missing business and generates new leads
• Manage, monitor and ensure region objectives are met

REASON FOR LEAVING VIEWMEDIA: To focus on a family business

Company Overview:

MSG Group Sales is a media sales house for two regional commercial radio stations based in Johannesburg (Power FM) and Limpopo (Capricorn FM)

Duties and Responsibilities:

• Generate and maximize revenue for MSG Group radio stations from air-time to digital inventory sales as well as sponsorship opport
• Provide strategic direction for the stations
• Develop effective interventions to improve direct sales
• Compile a priority list of all client spend in line with anticipated seasonal industry spending
• Generate leads from missing business and source new leads to be distributed to teams
• Present and submit sales quarterly plans to Management
• Grow client base by securing new ones and growing the existing business
• Develop sales opportunities and ensure they are executed accordingly
• Develop annual/quarterly plans for the team
• Manage and motivate the direct team for maximum performance & achieving targets
• Effectively resolve conflicts and non-performance within the team
• Effectively manage the teams budget and operational resources
• Identify strategic business opportunities for the team and the two stations
• Build relationships with key stakeholders both internal and external
• Hire the right staff and negotiate contracts
• Develop Personal Development Plans for the team
• Develop and monitor the teams Key Performance Areas (KPAs) and Key Performance Indicators (KPIs) on a regular basis

• REASON FOR LEAVING SMG GROUP: Better prospects

Company Overview:

SAPHINDA MEDIA is a media sales company that specializes in advertising, PR, Marketing and Events

Duties and Responsibilities:

• Constantly brainstorming new and innovative concepts and ideas
• Implementation of new concepts
• Source funding/sponsorship for projects
• Handling budgeting and invoicing
• Liaising and negotiating with vendors
• Negotiating sponsorship deals
• Managing branding and communication
• Source and negotiate with suppliers
• Prepare budgets and ensure adherence
• Internal and external Stakeholder relationship management to ensure optimal results on the projects

• REASON FOR LEAVING SAPHINDA MEDIA: To join MSG Group for better opportunities

Company Overview:

VUMAFM is an IsiZulu inspirational lifestyle commercial radio station based in Umhlanga, KZN

Duties and Responsibilities:

• Establish a new Sales department for the station as it was new when I joined
• Recruit staff and negotiate contracts
• Formulate internal control measures
• Development of sales processes and procedures
• Provide leadership and drive the sales strategy
• Set monthly and annual sales targets for the team
• Forecasting, budgeting and budget tracking
• Develop and conduct training for the team (product knowledge, industry training)
• Ensuring that the team has access to the relevant research like Telmar and have access to the latest RAMS results as soon as they are released to properly plan and strategize
• Develop an incentive structure aimed at keeping the team motivated
• Constantly motivate the team to achieve their sales targets
• Create new revenue streams by coming up with new creative advertising opportunities and generating new leads and convert them
• Maintaining good relationships with internal and external stakeholders like agencies, government departments, clients and internal departments
• Identify strategic business opportunities for the station
• Manage staff performance plans / appraisals
• Compile weekly and monthly reports
• Sit in the station's strategic meetings including the EXCO and others like Music Listening Committee & Interdepartmental meetings
• Build relationships with Key Clients

• REASON FOR LEAVING: Retrenched, when the station was bought by new owners and they wanted to restructure the business

Company Overview:

East Coast Radio is one of the largest regional commercial radio stations in South Africa based in Umhlanga, Durban (KZN)

Duties and Responsibilities:

• Setting targets for the team and monitoring performance
• Manage staff performance plans and appraisals
• -Ensure the sales team always performs at their best
• Create innovative campaigns to help the team generate revenue
• Maintain cross functional communication between the different departments: Marketing, Production, Programming and Finance
• Conducting Market Research for the team
• Generate leads through missing business and new business to meet the team's daily, weekly, monthly and annual targets
• Maintaining a good relationship with key stakeholders particularly the local Municipalities and KZN Government
• Provide leadership and direction to the team
• Recruitment and training for new account executives
• Develop and drive the team's sales strategy
• Driving the Team's CRM system

• REASON FOR LEAVING: To join new radio station then (VumaFM)

Company Overview:

Media24 is SA's leading media company with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution

Duties and Responsibilities:

• Selling ad space and meeting sales targets for City Press, Rapport & Sunday Sun
• Acquiring new business through lead generation from competitors and lost business
• Provide training and mentorship to new consultants in the organization
• Attending inter departmental meetings on behalf of the department
• Compile weekly and monthly report
• Achieve and exceed weekly and monthly sales targets

• REASON FOR LEAVING: Growth prospects

Company Overview:

Absa Group Limited is a financial services provider

Duties and Responsibilities:

• Selling and cross selling different banking products to clients
• Business advisor to clients on different investment options available to them
• Achieve monthly and quarterly targets as set out by Management
• Keep clients abreast of new banking trends and interest rates
• Attend weekly sales meetings
• Compile weekly and monthly reports

REASON FOR LEAVING: To join the media industry - a childhood dream.