Philip George Brink
National Category Manager
Durbanville
Summary
With over 15 years of successful sales and category management experience in leading national companies throughout South Africa, highly motivated, focused, and driven sales professional. Exceptional skills in customer service, high level of negotiating and forecasting abilities, and notable administrative skills consistently contributed to success. Additionally, possesses top leadership and managerial abilities that have allowed to effectively guide and inspire teams towards achieving their goals.
Overview
19
19
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
National Category Manager
Swartland Group
Atlantis
09.2022 - Current
- Established strong relationships with suppliers, negotiating favorable contracts to reduce costs and improve profit margins.
- Cultivated partnerships with internal stakeholders to ensure alignment of goals between departments for a cohesive approach towards achieving organizational targets.
- Spearheaded collaborative efforts among teams in various regions to share best practices and leverage resources across markets effectively.
- Developed promotional campaigns for specific products within the category, driving sales growth and increased customer engagement.
- Managed budgets effectively, ensuring allocated funds were used efficiently to drive maximum ROI on investments made within the national category. Increased margin by 14%.
- Improved assortment planning through continuous evaluation of product performance metrics against set targets, adjusting plans as necessary for optimal results.
- Innovated new product development initiatives, working closely with R&D teams to bring high-demand products to market quickly, increasing sales revenue within the national category.
- Evaluated competitive landscape regularly, staying up-to-date on industry trends and competitor activities in order to stay ahead of the curve in an ever-changing marketplace.
- Collaborated cross-functionally to align marketing efforts with overall business objectives, increasing brand recognition within the national market.
- Presented insights and recommendations to senior leadership, showcasing the impact of implemented strategies on overall business growth and profitability.
- Conducted comprehensive market research for informed decision-making in category management initiatives.
- Identified areas of improvement within supply chain processes, streamlining operations for increased efficiency and cost savings.
- Streamlined communication processes between various departments to improve the flow of information and facilitate a collaborative working environment for more effective decision making.
- Optimized national category sales by developing and implementing strategic plans.
- Analyzed consumer trends to identify new product opportunities, resulting in increased market share within key segments. Launched two new ranges.
- Implemented data-driven pricing strategies to maximize revenue and profitability within the category.
Regional Sales Manager
Swartland Group
Atlantis
05.2015 - 09.2022
- Assessing each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
- Servicing SWL accounts on regular basis to resolve concerns, manage order fulfillment and promote new products and services
- Managing 12 sales specialists and generated over R200mil sales annually
- Continuously established new accounts
- Identifying, hiring and training highly qualified staff by teaching best practices, procedures and sales strategies
- Delivering engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base
- Creating effective strategies to target new markets after researching and analyzing competitor behavior
- Developing value-added solutions and approaches by leveraging trends in customer marketplaces and industries
- Collaborating with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets
- Monitoring metrics and marketing investments to assess performance and implement continuous improvements
- Coaching employees in successful selling methods and encouraged cross-selling to drive revenue
- Monitoring customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Accomplishing sales goals and boosting revenue through product knowledge and customer relationship management
- Developing and implementing comprehensive salesperson training program
- Reducing expenses by effectively negotiating contractor prices, terms and service agreements
- Organizing promotional events and interacted with community to increase sales volume
- Holding monthly meetings with sales exec to identify techniques to overcome sales obstacles
- Reorganizing and optimizing leads management by developing and implementing a CRM solution
- Growing retail sales volume in assigned territory through strategic budgeting and product promotion
- Initiating new sales and marketing plans for product roll-outs
- Identifying opportunities for growth within territory and collaborated with sales teams to reach sales goal
- Handling all customer relations issues pleasantly, enabling quick resolution and client satisfaction
- Increasing sales volume by expanding product line to new retailers
- Improving sales processes to streamline customer acquisition and on boarding
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Cultivated strong partnerships with Key Accounts and retailers to increase product visibility and drive sales volume.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Built relationships with customers and community to establish long-term business growth.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Sales Executive
Marley SA
Cape Town
09.2013 - 09.2014
- Increasing sales revenues for civil & agricultural products by leveraging effective negotiating skills. Increased sales 15%.
- Identifying opportunities and target markets
- Developing sales strategy per sector and implement customers contact through visits and calls
- Providing customers with quotations
- Maintaining and implementing pricing structures
- Negotiating pricing and specifications
- Closing deals
- Negotiating buy out pricing with suppliers
- Advising customers on technical aspects of products
- Building relationships within Marley PS and with customers
- Ensuring appropriate and timely delivery of product
- Introducing and promoting new products to market
- Identifying new markets and business opportunities
- Preparing sales forecast and reports
- Reviewing sales performance
- Working with specifying bodies, consultants and municipalities to specify Marley product range
- Representing Marley at exhibitions, events and demonstrations
National Sales Manager PVC
Venture SA
Port Elizabeth
02.2013 - 08.2013
- Managing sales area to maximize sales revenues and meet Venture SA objectives. Doubled sales in 3 months.
- Collaborating with EXCO in establishing and recommending realistic sales goals for Venture PVC
- Forecasting annual, quarterly and monthly sales targets
- Formulating sales policies, practices and procedures
- Managing internal & external sales teams of 6.
- Assessing sales teams performance quarterly
- Performing sales activities for major accounts and negotiate sales price and discounts
- Co-ordination Venture resources i.e. Production, logistics etc. to ensure efficient customer services and sales results
- Meeting with sales team to develop sales strategies to improve market share in different market sectors
- Collecting outstanding and overdue monies
National Sales Manager
MacNeil Plastics
Cape Town
06.2006 - 01.2013
- Collaborating with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets
- Establishing and maintaining budgets, quotas and regional territories for team members to drive consistent growth
- Liaising with design and production departments on customer needs and preferences to stay on top of changing demands
- Working diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations
- Establishing and adjusting selling prices by monitoring costs, competition and supply and demand
- Empowering and leading driven sales team to build product awareness and exceeded revenue targets
- Directing work of efficient administrative team maintaining accurate sales, inventory and order documentation
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Exceeding targets by building, directing and motivating high-performing sales team
- Training and developing exceptional sales leaders
- Remaining responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts
- Directing effective hiring, orientation, training, development, and retention of sales staff to maximize team performance
- Negotiating and closing agreements with large customers and monitored and analyzing performance metrics
- Attended events, training seminars and manufacturer product showcases
- Managing and motivating sales team to increase revenue year on year
- Meeting with customers to give sales presentations, negotiate contracts and promote services
- Predicting shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition
- Reason for leaving: Better career prospects with Venture
Education
SMPD Business Management -
Stellenbosch Business School
Bellville Campus 01.2017 - 07.2017
Sales and Marketing Diploma -
Tygerberg College
Panoram 02.2000 - 11.2002
Matric - English, Afrikaans, Biology, Maths, Science, Accounting
Durbanville High School
Durbanville 01.1985 - 12.1989
Skills
- Strategic Business Development
- Client Relationship Management
- Collaboration Management
- Trend Identification and Evaluation
- Process Optimization
- Experience in Business and Retail Segments
- Account Development Expertise
- Sales analysis
- Market Demand Analysis
- Performance Analysis
- Market Category Expansion
- Market Analysis
- Cross-Functional Category Development
- Sales Metrics Analysis
- Marketing coordination
- Strategic Pricing Development
Position Applied For
National Sales Manager
Salary Required
CTC
Employment Equity
White Male
Personal Information
- ID Number: 710704 5074 08 1
- Salary: CTC
- Notice Period: 1 Calendar Month
- Nationality: South African
- Driving License: Yes code 8
Timeline
National Category Manager
Swartland Group
09.2022 - Current
SMPD Business Management -
Stellenbosch Business School
01.2017 - 07.2017
Regional Sales Manager
Swartland Group
05.2015 - 09.2022
Sales Executive
Marley SA
09.2013 - 09.2014
National Sales Manager PVC
Venture SA
02.2013 - 08.2013
National Sales Manager
MacNeil Plastics
06.2006 - 01.2013
Sales and Marketing Diploma -
Tygerberg College
02.2000 - 11.2002
Matric - English, Afrikaans, Biology, Maths, Science, Accounting
Durbanville High School
01.1985 - 12.1989
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