Summary
Overview
Work History
Education
Skills
Timeline
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Philasande Sithole

FMCG Sales & Distribution Specialist | Business Development
Johannesburg

Summary

Goal-driven and customer-focused Business Development professional with over 5 years of experience in FMCG beverage sales, having worked across leading brands such as Coca-Cola, Appletiser, Schweppes, and Fanta. Proven track record in exceeding volume targets, increasing brand visibility, and developing strong distributor and retail partnerships. Skilled in route-to-market execution, territory planning, and competitive market analysis. Passionate about building long-term customer relationships, ensuring pricing compliance, and driving sustainable growth. Ready to contribute to SAB’s vision of dreaming big and delivering excellence.

Overview

4
4
years of professional experience

Work History

Account Executive

Offlimit
03.2020 - 03.2023
  • Managed key accounts for Huawei and Samsung, driving sales growth and ensuring effective product placement across retail and online channels.
  • Developed and executed customized sales strategies for FMCG brands like Coca-Cola, Schweppes, and Fanta, focusing on client needs, inventory levels, and promotional opportunities.
  • Fostered strong relationships with retail buyers and distribution partners to increase market share and optimize product visibility for assigned brands.
  • Coordinated the rollout of promotional campaigns and product launches, providing timely support and training for store teams and sales partners.
  • Monitored account performance, analyzed sales data, and presented actionable insights to senior management to improve client satisfaction and account growth.

Field Manager

Offlimit
03.2019 - 03.2020
  • Managed and led activation teams representing Schweppes, Coca-Cola, Fanta, and Sprite, ensuring consistent in-field execution and strong consumer engagement
  • Supervised and coached brand ambassadors across multiple activations, ensuring consistent execution and alignment with brand standards and KPIs.
  • Planned and coordinated field operations, including logistics, stock distribution, and promotional material setup across multiple store and event locations.
  • Maintained strong relationships with store managers and activation partners to secure prime visibility and product placement for assigned brands.
  • Monitored campaign performance by conducting site visits, completing field reports, and compiling data on consumer engagement, sales uplift, and brand impact.
  • Acted as the key liaison between head office and field teams, providing real-time insights, issue resolution, and performance feedback to improve campaign outcomes.

Brand Ambassador

Offlimit
09.2018 - 03.2019
  • Represented leading FMCG brands in-store and at activations by driving brand engagement, increasing product trials, and influencing purchase decisions.
  • Represented Cappy, Nestle, and Coke.
  • Executed product demonstrations and sampling campaigns for high-traffic outlets, effectively promoting beverages, personal care, and food products.
  • Ensured merchandising compliance by setting up branded POS displays, maintaining clean, visible setups in line with brand guidelines.
  • Engaged with consumers and retail staff to provide product knowledge, while gathering feedback and reporting on sales trends and competitor activity.
  • Consistently upheld brand image across all interactions, contributing to increased market presence and consumer trust for top FMCG names.

Education

High School Diploma -

Wordworth High School
Benoni, South Africa
04.2001 -

Skills

    Microsoft Office Suite (Excel, PowerPoint, Word)

    Team Collaboration

    Problem-solving

    Distributor Relationship Building

    FMCG Industry Knowledge

    Strong Communication & Admin Skills

    Market Segmentation & Targeting

Timeline

Account Executive

Offlimit
03.2020 - 03.2023

Field Manager

Offlimit
03.2019 - 03.2020

Brand Ambassador

Offlimit
09.2018 - 03.2019

High School Diploma -

Wordworth High School
04.2001 -

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Philasande SitholeFMCG Sales & Distribution Specialist | Business Development