Undergraduate degree program that combines core business principles with specialized knowledge in digital marketing. This degree covers essential subjects like economics, finance, and management while focusing on key areas of digital marketing, including search engine optimization (SEO), social media strategy, content creation, analytics, and online advertising. Whilst learning to use digital tools and platforms to develop and implement effective marketing strategies, analyze consumer behavior, and drive online engagement. This program also emphasises data-driven decision-making and the application of marketing technology.