Phasha Selebalo Karabo
Midrand
Summary
Experienced in building and maintaining positive media relationships, crafting compelling narratives, and managing crisis communications. Adept at creating impactful PR campaigns that drive engagement and enhance brand visibility. Focused on delivering clear, consistent messages across multiple platforms to achieve strategic objectives.
Overview
13
13
years of professional experience
Work History
Sports Analyst
SuperSport International
09.2021 - Current
- Analyzing football on match days
- Attending sports press conferences
- Attending training sessions of sports clubs
- Interviewing sportsmen and women on match day
- Researching on current sports trending stories
Public Relations & Communications Manager
Vision View Sports Radio
07.2018 - 04.2021
- Building and maintaining relationships with media houses
- Managing reputation of our brand and company
- Managing crisis if arises
- Attending press conferences
- Writing and distributing press releases
- Assisting in organizing events and inviting guests
- Managing our social media platforms
- Researching on market trends and aligning the company to those trends
- Communicating with prospective and current clients
- Assisting in managing the company's budget
Sports Presenter
KOFIFI FM 97.2
03.2015 - 03.2017
- Hosting sports show (Mondays, Wednesdays, and Fridays)
- Attending press conferences
- Speaking to different sports personalities
- Researching sports stories
- Writing Press releases
- Reading Sports News on the Afternoon Drive
- Hosting Interviews in studio and or Telephone Interviews
- Preparing and managing press conferences
- Assisting with sports news on other shows
- Calling and setting up meetings
Junior Sports Reporter
Midrand Reporter
03.2012 - 03.2014
- Reporting Sports News
- Researching on trending sports stories
- Attending press conferences
- Interviewing different sports personalities
- Writing Sports stories
- Chasing breaking news
- Attending Sports Events
Education
BTEC Sports Management - Marketing IV, Public Relations III, Sport management IV, Recreation Management IV, Research Methodology A, Research Methodology B, End-User Computing
Tshwane University of Technology
01.2013
Matric/Grade 12 -
Dowerglen High School
01.2009
Skills
- Communication skills
- Teamwork and collaboration
- Strategic thinking
- Creativity
- Media Savvy
- Research and Analytics
- Organizational skills
References
Available upon request
Timeline
Sports Analyst
SuperSport International
09.2021 - Current
Public Relations & Communications Manager
Vision View Sports Radio
07.2018 - 04.2021
Sports Presenter
KOFIFI FM 97.2
03.2015 - 03.2017
Junior Sports Reporter
Midrand Reporter
03.2012 - 03.2014
BTEC Sports Management - Marketing IV, Public Relations III, Sport management IV, Recreation Management IV, Research Methodology A, Research Methodology B, End-User Computing
Tshwane University of Technology
Matric/Grade 12 -
Dowerglen High School
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