Patrick Domburg
Senior PR & Influencer Marketing Specialist
Cape Town
Summary
Senior communications and influencer marketing specialist with a strong blend of PR, media relations, and digital campaign support, backed by a tourism-informed understanding of audience behaviour and experience-led marketing. Experienced in turning campaign moments into measurable impact by pairing storytelling, persuasive copy, creator partnerships, and clean stakeholder management. Known for calm execution under pressure, high-quality writing, and delivering work that protects brand reputation while driving visibility and conversion-focused outcomes.
Overview
11
11
years of professional experience
Work History
Senior Media Relations Manager
Eclipse Communications
2022.01 - Current
- Senior PR lead responsible for building and protecting brand reputation through high-level media and influencer relationships, proactive storytelling, and strategic earned-media campaigns across print, online, broadcast, and social.
- Own and grow top-tier media and influencer relationships; secure strategic coverage and interview opportunities.
- Lead PR and influencer strategy, story angles, and media plans aligned to brand and business objectives.
- Write and approve press releases, media pitches, statements, Q&As, and briefing documents.
- Manage reputational risk: issue management, crisis comms support, and rapid-response coordination.
- Lead senior stakeholder/client management (brand teams, agencies, talent, partners).
- Oversee campaign execution end-to-end (launches, events, influencer/media moments, thought leadership).
- Track performance (coverage reports, AVE/reach where relevant, sentiment, share of voice) and present insights.
- Mentor juniors and manage workflows, timelines, approvals, and quality control.
Account Manager
Eclipse Communications
2020.01 - 2022.12
- Day-to-day owner of client accounts, responsible for delivering PR campaigns, managing stakeholders, and ensuring work is executed on time, on brief, and within budget.
- Manage client relationships, status meetings, timelines, and campaign deliverables.
- Translate briefs into actionable PR plans, angles, and content requirements.
- Draft/coordinate press materials: releases, pitches, media alerts, talking points, FAQs.
- Coordinate media outreach and follow-ups; manage interview logistics and media packs.
- Brief and manage internal team members and suppliers (design, production, monitoring, venues).
- Track budgets, POs/invoicing coordination, and campaign admin.
- Monitor media, compile coverage, and produce monthly/quarterly reports with key learnings.
- Support new business with proposals, media lists, and case studies.
Senior Account Executive
Eclipse Communications
2018.01 - 2020.12
- Strong campaign executor who drives media pitching, content development, and operational delivery, while supporting account strategy and mentoring junior team members.
- Pitch to media daily and secure coverage across targeted titles/platforms.
- Build and maintain media lists; research journalists, angles, and publication calendars.
- Draft and tailor pitches, releases, bylines, interview prep, and media notes.
- Manage campaign logistics: samples/hampers, influencer/media gifting, event RSVPs, schedules.
- Track outreach, follow-ups, and results; keep trackers updated and report progress to the team.
- Coordinate approvals with clients and ensure brand tone/claims compliance.
- Support crisis/issue monitoring and escalate risks early.
- Guide juniors/interns on outreach, admin, and best practice.
Account Executive
Eclipse Communications
2017.01 - 2018.12
- Entry-level PR coordinator supporting media outreach, reporting, and campaign admin while learning press office delivery and relationship-building.
- Assist with media research, contact list building, and updating databases/trackers.
- Support pitching by drafting first versions of pitches and doing follow-up calls/emails.
- Compile coverage, create clippings packs, and help build client reports.
- Coordinate logistics: product dispatches, delivery confirmations, RSVP tracking, scheduling.
- Monitor news and social mentions; flag relevant opportunities and potential risks.
- Support events (setup, guest lists, media check-ins, run-of-show assistance).
- Admin support: meeting notes, action lists, timeline updates, basic budget/admin tracking.
Account Executive
Amplicon Public Relations
2015.01 - 2017.12
- Entry-level PR coordinator supporting media outreach, reporting, and campaign admin while learning press office delivery and relationship-building.
- Assist with media research, contact list building, and updating databases/trackers.
- Support pitching by drafting first versions of pitches and doing follow-up calls/emails.
- Compile coverage, create clippings packs, and help build client reports.
- Coordinate logistics: product dispatches, delivery confirmations, RSVP tracking, scheduling.
- Monitor news and social mentions; flag relevant opportunities and potential risks.
- Support events (setup, guest lists, media check-ins, run-of-show assistance).
- Admin support: meeting notes, action lists, timeline updates, basic budget/admin tracking.
Public Relations Intern
Amplicon Public Relations
2015.01 - 2017.12
- Learning-focused support role assisting the PR team with research, admin, and basic content tasks while gaining exposure to media relations and campaign execution.
- Conduct media and influencer research; assist with list building and contact updates.
- Help compile coverage, screenshots, and monitoring summaries.
- Draft simple outreach messages and internal updates for review.
- Support sample management and deliveries (packing, tracking, confirmations).
- Assist with event prep: guest lists, call sheets, media packs, venue coordination support.
- General admin: filing, trackers, meeting notes, and task support across accounts.
Education
Bachelor of Technology - BTech - Public RelationsManagement
Cape Peninsula University of Technology
12.2017
National Diploma - Tourism and Travel Services Management
Cape Peninsula University of Technology
12.2010
Skills
Influencer strategy (always-on vs campaign-based)
Creator sourcing, vetting & audience fit analysis
Rate negotiation & contracting (usage rights, exclusivity, whitelisting basics)
Campaign briefing content direction (deliverables, brand compliance)
Influencer project management (timelines, feedback loops, approvals)
Reporting: reach, engagement, CPM/CPV, link clicks, sentiment
Paid vs gifting/trade exchange structuring
Relationship management conflict resolution (late content, reshoots, non-compliance)
Media relations strategy & relationship management
Issues/crisis communications (stakeholder comms, holding statements)
Social content strategy (Reels/TikTok/IG Stories, calendars)
Client servicing & stakeholder management
Integrated campaign planning (PR social influencer events)
Timeline
Senior Media Relations Manager
Eclipse Communications
2022.01 - Current
Account Manager
Eclipse Communications
2020.01 - 2022.12
Senior Account Executive
Eclipse Communications
2018.01 - 2020.12
Account Executive
Eclipse Communications
2017.01 - 2018.12
Account Executive
Amplicon Public Relations
2015.01 - 2017.12
Public Relations Intern
Amplicon Public Relations
2015.01 - 2017.12
National Diploma - Tourism and Travel Services Management
Cape Peninsula University of Technology
Bachelor of Technology - BTech - Public RelationsManagement
Cape Peninsula University of Technology