Patrick de Wet
Senior Sales Manager
Cape Town
Summary
Dynamic and results-driven Sales Manager with extensive experience in sales, marketing, and business development. Recognised for strong leadership qualities, a highly positive outlook, and the ability to inspire and motivate teams to achieve ambitious goals. Skilled at aligning with and adapting to business visions, driving operational efficiency, and delivering measurable growth. Possesses well-rounded business acumen, proven adaptability across diverse industries, and a consistent track record of exceeding performance targets.
Overview
16
16
years of professional experience
Work History
Auction Executive
Galetti Corporate Real Estate
07.2024 - Current
- Full accountability for managing the end-to-end auction sales cycle, from mandate acquisition to deal closure.
- Successfully sourced and secured multiple mandates, ensuring a strong and consistent auction pipeline.
- Conducted accurate property valuations to maximise returns and attract qualified buyers.
- Built and maintained strong client relationships, driving repeat business and referrals.
- Actively sourced and matched buyers to opportunities, resulting in swift and high-value transactions.
- Awarded Best Newcomer 2024 in recognition of exceptional performance and early impact.
- Achieved a record R18 million sale within 3 months of joining the organisation.
- Closed 9 property transactions to date, exceeding expectations in a competitive market.
- Voted “Mr Galetti” by peers at the annual year-end function, reflecting leadership, teamwork, and cultural contribution.
Head of Africa
Protect Group
02.2023 - 06.2024
- Handled escalated client enquiries with professionalism and enthusiasm, strengthening trust and ensuring long-term reliability.
- Negotiated and closed long-term agreements, delivering sustainable revenue growth.
- Prepared strategic reports and presentations highlighting business development performance and outlining new growth initiatives.
- Researched and qualified prospective clients, creating targeted call lists that drove new business opportunities.
- Consistently exceeded sales and service targets, surpassing established KPIs.
- Developed and executed marketing, sales, and promotional campaigns to boost revenue and brand visibility.
- Planned and implemented winning sales strategies that expanded territories, increased market share, and improved positioning.
- Produced accurate monthly and annual financial reports to inform senior management decision-making.
- Represented the company at industry conferences and trade events, strengthening networks and promoting new offerings.
- Drafted and finalised sales contracts, ensuring smooth deal execution and client satisfaction.
Operations Director
Saveur Restaurant Group
11.2014 - 11.2022
- Analysed financial data to design and implement strategies that promoted profitability and sustainable growth.
- Introduced policy and procedural improvements that enhanced customer service standards and boosted satisfaction levels.
- Supervised and mentored cross-departmental teams, providing constructive feedback to drive performance improvements.
- Directed procurement processes, ensuring efficient allocation of materials and resources.
- Streamlined operations and productivity through adherence to established protocols and continuous process optimisation.
- Optimised food and beverage inventory management, reducing expenses through proactive monitoring and corrective action.
- Designed quantitative and qualitative performance metrics to measure and improve company productivity.
- Oversaw multiple departments to ensure alignment with business objectives and achievement of targets.
- Negotiated cost-effective vendor and supplier contracts, improving margins and operational efficiency.
- Forecasted and controlled costs, aligning budgets with financial objectives and strategic priorities.
- Conducted market trend analysis to identify opportunities, adapt strategies, and ensure business growth.
- Ensured full compliance with health, safety, sanitation, and licensing regulations.
- Set company performance targets based on historical data and predictive forecasts.
- Recruited, developed, and mentored senior staff, building a high-performing leadership team.
Operations Director
Creme Restaurant Group
01.2011 - 11.2013
- Analysed financial data to design strategies that enhanced profitability and long-term growth.
- Implemented policy and procedural improvements to elevate customer service standards and overall satisfaction.
- Led and supervised cross-functional teams, providing feedback and guidance to drive continuous improvement.
- Directed procurement processes, ensuring effective allocation of materials and resources.
- Optimised productivity initiatives through strict compliance with operational protocols and best practices.
- Developed and applied performance metrics (quantitative and qualitative) to measure and improve company productivity.
- Executed operational policies and procedures, streamlining day-to-day functions for efficiency.
- Oversaw multiple departments, ensuring accountability, alignment, and achievement of business goals.
- Negotiated competitive contracts with suppliers and contractors, reducing costs and improving margins.
- Established performance targets based on historical analysis and future forecasts.
- Evaluated departmental performance, introducing improvements to strengthen key operations.
- Leveraged forecasts and financial data to develop and manage operating budgets effectively.
- Built and maintained strong industry relationships, expanding networks and enhancing business opportunities.
- Recruited, developed, and motivated high-performing teams, consistently exceeding revenue and market expansion goals.
- Controlled expenses and optimised financial resource allocation, ensuring alignment with budget objectives.
FnB Manager
Harte n Garte Hotel
09.2009 - 01.2011
- • Monitored sales and boosted upselling standards, increasing revenue by 23%.
- Compiled food and beverage promotional calendar.
- Demonstrated superb attention to detail and leadership, nurturing staff to deliver exceptional standards consistently.
- Prepared weekly work schedules, staffing guidelines and labour forecasts.
- Created departmental objectives and benchmarked monthly objectives to guarantee KPI achievement.
- Oversaw floor management of all F&B departments.
- Reviewed sales and beverage costs, resolving discrepancies with accounts.
- Delivered training sessions on service standards and product knowledge.
- Wrote and submitted daily and monthly reports to keep operations manager and directors fully informed of all issues.
- Worked with directors to come up with marketing campaigns to meet sales targets.
- Identified training needs and and organised trainings to bridge employee skill gaps.
- Enforced high standards of health and safety to reduce risks of injuries and accidents.
- Conducted regular inspections on kitchen equipment, machines and tools to confirm hygiene levels, safety and efficiency.
- Assessed food and beverage quality before serving, confirming direct reports continuously produced items to high-quality standards.
- Evaluated basic operating procedures to verify compliance with local and national regulations for hospitality industry.
Education
Certificate of Higher Education - Mediation and Conflict Resolution
Mediation Academy of South Africa
Certificate of Higher Education - Landmark Leadership Course
Landmark
Bachelor of Arts - Psychology
UNISA - University of South Africa
Skills
Sales and market development
Education
other,other,other
References
- Cagdas Duran - Head of MEA - Protect Group - +90 532 614 36 39
- Jon Robinson - Partner/General Manager - Lookout Deck Hout Bay - +27 82 782 5214
- Rob de Wet - Partner/Managing Director - Saveur Restaurant Group - +27829529493
Timeline
Auction Executive
Galetti Corporate Real Estate
07.2024 - Current
Head of Africa
Protect Group
02.2023 - 06.2024
Operations Director
Saveur Restaurant Group
11.2014 - 11.2022
Operations Director
Creme Restaurant Group
01.2011 - 11.2013
FnB Manager
Harte n Garte Hotel
09.2009 - 01.2011
Certificate of Higher Education - Landmark Leadership Course
Landmark
Bachelor of Arts - Psychology
UNISA - University of South Africa
Certificate of Higher Education - Mediation and Conflict Resolution
Mediation Academy of South Africa
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